Role Business Executive - Metro Designation Business Executive Function Sales Department Domestic Sales Reporting to Area Business Manager Job Grade L1B Direct Reportees NA
Role Objective: Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to create a positive image of USV among customers
KEY RESPONSIBILITIES
- ? Achieve and exceed assigned targets by generating new prescriptions and continuing the existing prescription base
- (RCPA)
- ? Ensure product availability at the chemist level
- ? Undertake corrective actions to bridge any gaps ensuring timely escalation in field efforts and strategy execution
- ? Implement the addition, deletion and visit frequency updates of Standard Visit List/Chemist Visit List to reach all
- Standard Visit List doctors / Chemist Visit List retailers according to the assigned frequency
- ? Update Monthly Tour Plan / Standard Tour Plan and prepare day wise coverage plan
- ? Follow up with healthcare professionals to achieve the desired outcomes for incremental business from both in-clinic
- and out-clinic activities
- ? Demonstrate innovative thinking and perseverance in building relationships with high-end customers including
- high-profile healthcare professionals, corporate hospitals, super specialist and modern trade partners
- ? Ensure conversion of non-core doctors
- ? Participate in Joint Field Work sessions, review meetings and cycle meetings
- ? Submit timely reports and feedback while adhering to compliance requirements
- ? Support line managers with relevant information in joint calls and review meetings
- ? Create and regularly update standard visit list of relevant HCPs, corporate hospitals, chemists and stockists monthly
- tour plan and coverage plan
Supply Chain Management
- ? Conduct periodic retail chemist prescription audits (RCPA) at relevant chemists ( modern trade, chains, inside and
- outside hospitals) to assess prescription flow and product availability
People and Culture
- ? Demonstrate Credo values and behaviours to build trust and credibility with customers & colleagues
- ? Participate in Learning and Development programmes
- STAKEHOLDER INTERACTION
- Type of Interaction: Internal
- Interaction with: Area Business Manager, Regional Business Manager, Zonal Business Manager, Marketing
- Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from
- accounts. Communication requiring some level of diplomacy, coordination, synergy and sensitisation on IR matters
- Type of Interaction: External
- Interaction with: Healthcare Professionals / Clearing and Forwarding Agents / Stockist / Chemists/ Other Stakeholders
- (Paramedics, Purchase Officers/Head Nurse- Team Specific)
- Nature of Interaction: Influence customers through detailed technical explanations of product
- JOB REQUIREMENTS
Professional Experience and Relevant Skills
- ? Minimum of six months of experience in Pharma sales for candidates with a science background and a minimum of
- two years of experience in Pharma sales for those with a non-science background
- ? Must possess a strong work ethic, punctuality, and scientific knowledge on products. Must demonstrate adaptability
- and resilience to changing market conditions, agility in their approach and a focus on branding while effectively
Academic Qualifications & Certifications
- ? Educational Qualification: Bachelor of Science (BSc) Graduate /B Pharma/D Pharma