First dedicated Business Development Representative responsible for building and managing top-of-funnel pipeline for CFOLogic's US market. This outbound-first, relationship-led role involves prospecting C-level executives and firms, working closely with the founder on GTM strategy.
What you'll do
You’ll be CFOLogic's first dedicated business development hire — responsible for building and managing top-of-funnel pipeline across our three service lines for the US market.
This is an outbound-first role, but it's relationship-led, not transactional. You'll be prospecting into founder-CEOs of small businesses, mid-market CFOs, and fractional CFO and CAS firms — starting real conversations, not just booking meetings.
You’ll work directly with the founder and be a core part of the GTM function as it scales.
WHAT YOU'LL DO
- Run outbound prospecting across LinkedIn, email, and phone into CFOLogic's ICP segments across all three service lines.
- Research and build targeted prospect lists by vertical, geography, and persona.
- Execute multi-touch outreach sequences using AI-assisted tools — personalizing at scale without sounding like it.
- Qualify inbound and outbound leads and move them to a discovery conversation.
- Support demand gen campaigns — webinars, thought leadership content, podcast episodes — with coordinated follow-up outreach.
- Maintain clean pipeline data in CRM and track activity, conversion rates, and feedback.
- Bring market intelligence from prospect conversations back into GTM strategy and positioning.
WHAT WE'RE LOOKING FOR
- 3–5 years of inside sales or business development experience selling professional services into the US market — finance, accounting, consulting, or tech-enabled services preferred.
- Proven track record of outbound prospecting and pipeline generation.
- Fluent, professional English — written and spoken; comfortable on video calls with US-based founders and senior executives.
- Hands‑on with AI sales and productivity tools — you use them to work smarter, not as a crutch.
- Familiar with CRM platforms and prospecting tools such as Apollo, Clay, or LinkedIn Sales Navigator.
- Experience supporting or producing content across podcasts, webinars, thought papers, and blogs – or a clear track record working alongside teams that do.
- Self‑directed and comfortable with ambiguity — this is a build role, not a playbook‑execution role.
NICE TO HAVE
- Exposure to finance, accounting, or CFO-level conversations.
- Experience selling to founder-CEOs or CFOs at SMBs or mid-market companies.
- Interest in financial services, business advisory, or the outsourced finance space.
- Valid US Business Visa
WHAT YOU'LL GET
- Ground‑floor opportunity at a fast‑growing finance firm with a clear 10x growth mandate.
- Direct access to the founder — you'll learn how a finance services business is built and sold.
- Competitive base salary with performance‑linked variable pay.
- Office‑based role at our Baner, Pune office with travel as needed for events and client visits.
- A role that scales with the company — not a seat, a career track.
What we're looking for
Skills
- Outbound Prospecting Must‑have Proficient
- Lead Qualification Must‑have Proficient
- CRM Data Management Must‑have Proficient
- Professional Communication Must‑have Expert
- Prospect List Building Must‑have Proficient
- Outreach Strategy & Personalization Must‑have Proficient
- Market Intelligence Gathering Preferred Proficient
- Demand Generation Support Preferred Familiar
Tools & Technologies
Experience
- Inside sales or business development selling professional services into the US market Must‑have 3+ yrs
- Outbound prospecting and pipeline generation Must‑have
- Supporting or producing content for demand generation Preferred
- Selling to founder-CEOs or CFOs at SMBs or mid-market companies Preferred
Don't meet every point? If you're close and eager to grow, we'd still like to hear from you.