Business Development Officer

Edubridge Learning; Chennai; On-site; INR 300,000 - 550,000; Full time

Job summary

Edubridge Learning seeks a proactive Business Development Officer to drive enrollment through outreach at training centers and nearby field areas. You will promote programs, generate lead walk-ins, counsel learners, and achieve enrollment targets in a fast-paced environment.

You will visit colleges, institutes, and local communities, build a learner database, and collaborate with Center Managers and Counsellors to convert leads into enrollments and ensure quality outreach.

Qualifications

• Promote the organization’s training programs and generate high-quality leads and walk‑ins for enrollment.
• Counsel prospective learners on available training programs and support their enrollment.
• Coordinate with the Center Manager and Counsellors to achieve enrollment targets.

Responsibilities

• Visit institutes, colleges, and youth localities to raise awareness about training programs through presentations, demos, and distribution of marketing materials.
• Generate and maintain a strong learner lead database for current and future enrollments.
• Mobilize potential learners from nearby villages and localities and guide them to visit the center for counseling and program details.
• Counsel prospective learners about training programs and facilitate the enrollment process.
• Coordinate regularly with the Center Manager, Trainers, and Counsellors to understand training content and address learner queries effectively.
• Identify and develop network partners and local influencers who can support mobilization and awareness activities in nearby villages and towns.
• Plan and execute marketing activities in coordination with the Center Manager.
• Ensure that all leads are shared daily with the Counsellor and Center Manager through CRM tools or communication channels such as Lead Square or WhatsApp.
• Submit all enquiry forms and lead details to the concerned team members on a daily basis.
• Support center operations when required in the absence of the Center Manager or Counsellor.

Job description

Job Title: Business Development Officer
Location: Training Center / Nearby Field Areas
Reporting to: Center Manager
Role Type: Individual Contributor

Purpose of the Role

The Business Development Officer is responsible for promoting the organizations training programs and generating high-quality leads and walk‑ins of learners interested in enrolling in the programs. The role supports the training center in achieving enrollment and inception targets through effective mobilization, marketing, and outreach activities.

Key Deliverables

• Promote the organization’s training programs to potential learners and communities.
• Generate high-quality leads and drive walk‑ins to the center for enrollments.
• Achieve lead generation and walk‑in targets.
• Counsel prospective learners on available training programs and support their enrollment.
• Achieve assigned enrollment targets.
• Conduct marketing and sales activities to drive program awareness and revenue for the center.

Key Responsibilities

• Visit institutes, colleges, and youth localities in nearby areas to create awareness about training programs through presentations, demos, and distribution of marketing materials.
• Generate and maintain a strong learner lead database for current and future enrollments.
• Mobilize potential learners from nearby villages and localities and guide them to visit the center for counseling and program details.
• Counsel prospective learners about training programs and facilitate the enrollment process.
• Coordinate regularly with the Center Manager, Trainers, and Counsellors to understand training content and address learner queries effectively.
• Identify and develop network partners and local influencers who can support mobilization and awareness activities in nearby villages and towns.
• Plan and execute marketing activities in coordination with the Center Manager.
• Ensure that all leads are shared daily with the Counsellor and Center Manager through CRM tools or communication channels such as Lead Square or WhatsApp.
• Submit all enquiry forms and lead details to the concerned team members on a daily basis.
• Support center operations when required in the absence of the Center Manager or Counsellor.

Approach

• Ensure 100% adherence to SOPs and timelines for all deliverables.
• Proactively identify potential target areas for mobilizing learners.
• Engage and influence potential learners to visit the center for further counselling and program information.
• Promote training programs across colleges, institutes, and youth communities.
• Continuously analyse lead sources and develop effective mobilisation strategies.

Collaboration

Key Shared Accountabilities

• Learner Mobilisation
• Marketing and Outreach Activities

Key Stakeholders

• Center Manager
• Counsellor
• BUSSM
• Placement Manager

Career Growth

Employees will have opportunities for vertical and lateral growth based on their performance, potential, and availability of suitable roles within the organisation.

Core Values

Ethics

• Practice and promote ethical behaviour and ensure adherence to organisational policies and values.

Teamwork

• Work collaboratively with all team members and stakeholders to achieve organisational goals.

Learner First / Customer First Attitude

• Prioritise the needs of learners by providing timely support and high‑quality service.
• Contribute to improving learners’ professional careers through awareness and access to training opportunities.

Quality

Maintain high standards in mobilisation activities, service delivery, and data accuracy