Business Development Manager - Mysore

BDO India; Mysuru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

A Leading German manufacturing Company based in India is seeking a Senior Market Development professional to drive revenue growth and market expansion. The role involves market analysis, strategic planning, product commercialization, and close coordination with operations and supply chain to deliver competitive electronic controller solutions for on-road and off-road vehicle OEMs and aftermarket customers.

Travel ~30-50% for customer visits and events.

Qualifications

• 15 to 20 years in Business Development or Sales within Automotive Electronics, OEMs or aftermarket.

Responsibilities

• Conduct detailed market analysis for on-road, off-road, and EV sectors.
• Define GTM strategies for direct OEM sales, distributors, and export plans.
• Lead sales pipeline generation and manage territory/account sales teams.
• Plan and execute product launches, webinars, trade shows, and BD campaigns.
• Negotiate terms, prepare proposals, and secure contracts/POs; ensure forecasting accuracy.
• Implement CRM discipline and monitor funnel, win/loss, and KPIs.

Skills

Market analysis

Strategic planning

Sales & marketing

OEM sales

Export markets

Cross-functional coordination

Product commercialization

CRM

Education

Bachelor's degree in Electronics/Electrical/Mechatronics

MBA preferred

Tools

CRM software

Job description

Hiring for German based manufacturing company

Company : A Leading German manufacturing Company

Position Overview : Drive revenue growth and market expansion to achieve the company target. Lead market analysis, strategic business planning, product commercialization, sales & marketing activities, and close coordination with operations and supply chain to deliver competitive, reliable electronic controller solutions for on- road and off-road vehicle OEMs and aftermarket customers. Travel flexibility (customer visits, trade fairs, supplier sites) ~30-50%.

Qualification : BE - ECE / EEE / Mechatronics

Location : Mysore, Karnataka

Note :

Key Roles and Responsibilities:

Market Analysis & Business Environment

• Conduct detailed market research and competitive mapping for on-road (commercial & EV) and off-road (agriculture, construction, mining) vehicle electronics.
• Identify high-potential segments, white-spaces, and account prioritization (OEMs, Tier-1s, aftermarket, retrofit).
• Produce monthly/quarterly market intelligence briefs and sales forecasts.

2. Strategic Business Objectives

• Define GTM (go-to-market) strategies: direct OEM sales, distributor partnerships, export entry plans (SE Asia, Africa, Europe).
• Establish pricing strategy, margin targets, and product mix to achieve EBITDA goals.
• Drive strategic account plans for top 1015 customers (acquisition & expansion).

3. Product Development & Innovation (Commercialization)

4. Sales & Marketing Strategy

• Lead sales pipeline generation, qualification, and conversion for OEM, aftermarket and project business.
• Build and manage a territory / account sales team and external distributor relationships.
• Plan and execute product launches, technical webinars, trade show participation, and targeted business development campaigns.
• Prepare commercial proposals, negotiate terms, and secure contracts/POs; ensure timely order capture and forecasting accuracy.
• Implement CRM discipline and maintain up-to-date funnel, win/loss analysis, and sales KPIs.

5. Operations & Supply Chain Excellence (Commercial Interface)

Key Performance Indicators (KPIs)

• Revenue growth:
• New customer wins (OEMs / Tier-1s)
• New product launches: number of controllers commercialized & revenue contribution.
• Sales pipeline conversion rate and forecast accuracy.
• On-time delivery / customer satisfaction (CSAT) and reduction in warranty incidents.

Qualifications & Experience

• Bachelors degree in Engineering (Electronics / Electrical / Mechatronics) with MBA preferred.
• 15 to 20 years experience in Business Development / Sales within Automotive Electronics, ECUs, or embedded systems (preferably both OEM and aftermarket exposure).
• Proven track record of selling to OEMs and managing strategic accounts.
• Experience in product commercialization (NPI) and cross-functional coordination with R&D and operations.
• Prior experience with export markets (advantageous).