Business Development Executive

Axis Bank; India; On-site; INR 300,000 - 540,000; Full time

Job summary

Axis Bank is seeking a CASA Sales Officer to join its frontline sales team. The role focuses on acquiring new Current Account & Savings Account customers, deepening relations, and driving cross-selling of banking products through field engagement and daily customer interactions.

It is a field-intensive position requiring active outdoor work, strong communication skills in English and local language, and the ability to meet targets while ensuring strict KYC/AML compliance.

Qualifications

• Graduate (any discipline) and basic banking product knowledge preferred.
• Freshers or candidates with 1–5 years sales experience preferred.
• Experience in banking/telecom/insurance sales is a plus.

Responsibilities

• Acquire new CASA customers via field visits, referrals, and cold calls.
• Build relationships with existing CASA customers and cross-sell products.
• Meet monthly and quarterly CASA targets and drive account activation.
• Ensure KYC/AML compliance and maintain data confidentiality.

Skills

Communication skills

Sales orientation

Interpersonal skills

Work under pressure

Banking product knowledge

Education

Graduate

Tools

CRM tools

Lead tracking systems

Mobile banking apps

Job description

About the Role

The CASA (Current Account & Savings Account) Sales Officer is part of the banks frontline sales team responsible for acquiring new CASA customers and deepening existing relationships. The role includes driving account acquisitions, generating business from multiple customer segments, crossselling bank products, and ensuring superior customer service. This is a fieldintensive sales role requiring daily customer engagement and outdoor activities.

Key Responsibilities

1. Customer Acquisition & Business Development

• Acquire new Current Account & Savings Account (CASA) customers through field visits, references, and cold calling.
• Identify and tap new customer segments such as salaried individuals, SMEs, traders, professionals, and corporates.
• Source and onboard highvalue customers to grow CASA balances and improve branch liability book.

2. Relationship Management

• Build and maintain strong relationships with existing CASA customers.
• Increase product penetration by crossselling products like FD/RD, insurance, debit/credit cards, mobile banking, and investment products.
• Resolve customer queries promptly to ensure high satisfaction.

3. Sales Target Achievement

• Meet monthly and quarterly CASA acquisition and balance targets.
• Drive activation of newly sourced accounts to ensure usage of digital banking, debit card, and other services.
• Track daily performance and update sales pipelines on CRM tools.

4. Compliance & Documentation

• Ensure accurate documentation and adherence to KYC/AML guidelines.
• Follow all compliance, regulatory, and internal audit requirements.
• Maintain high standards of customer data confidentiality.

Qualifications

• Graduate (any discipline).
• Freshers or candidates with sales experience (1 to 5 years) preferred.
• Experience in banking, telecom, insurance, or financial product sales is an added advantage.

Skills & Competencies

• Strong communication skills in English and local language.
• High sales orientation and ability to meet targets consistently.
• Good interpersonal skills and customerhandling ability.
• Ability to work under pressure and manage fieldbased responsibilities.
• Basic understanding of banking products and digital banking channels.

Other Requirements

• Must be comfortable with fieldwork and daily customer visits.
• Should own an Android smartphone (recommended brands: OPPO, VIVO, MI, OnePlus, Samsung, Realme | Android version 10–13).
• Ability to use mobile banking apps, leadtracking systems, and CRM tools.