Business Development Executive

Staunch HR Services Private Limited; Coimbatore District; On-site; INR 300,000 - 480,000; Full time

Job summary

Staunch HR Services Private Limited is seeking a dynamic field sales professional to drive CASA acquisitions in Coimbatore, Tamil Nadu. You will identify potential customers, open savings and current accounts, and grow low-cost deposits through proactive outreach.

You will build lasting relationships with local businesses and individuals, cross-sell banking products, ensure proper KYC, and achieve monthly targets while providing prompt service and accurate activity reporting to the Branch

Qualifications

• Experience in selling banking products and opening accounts.
• Ability to map areas and identify potential markets.
• Strong communication and networking skills.
• KYC and regulatory compliance awareness.

Responsibilities

• Acquire new Savings and Current Account customers through field visits, referrals, and leads.
• Develop relationships with shops, institutions, and corporate clients to open accounts.
• Cross-sell bank products like FD, RD, insurance, and digital banking services.
• Promote low-cost deposits and digital banking usage.
• Conduct promotional activities to create brand awareness.
• Ensure proper KYC verification and documentation.
• Meet monthly CASA acquisition and revenue targets.
• Submit daily activity reports and monitor pipeline.

Skills

Customer Acquisition

Relationship Building

Banking Knowledge

CASA Concepts

Field Sales

Job description

Role Purpose

To drive growth in CASA (Current Account Savings Account) by acquiring new customers, building relationships, and increasing low-cost deposits to support the banks business objectives.

Key Responsibilities

• Customer Acquisition
  Identify and acquire new Savings and Current Account customers through field visits, referrals, and leads.
  Target individuals, salaried customers, self-employed professionals, SMEs, traders, and local businesses.
  Conduct area mapping to identify potential markets and customer segments.
• Business Development
  Generate new CASA leads through cold calling, networking, and market visits.
  Develop relationships with shops, institutions, associations, and corporate clients to open salary and business accounts.
  Cross-sell bank products like FD, RD, insurance, debit cards, and digital banking services.
• Relationship Management
  Build long-term relationships with customers to ensure account activation and retention.
  Provide prompt service and resolve customer queries to enhance satisfaction.
  Maintain regular follow-ups to deepen account engagement and increase balances.
• Deposit Mobilization
  Focus on increasing low-cost deposits by encouraging customers to maintain higher balances.
  Promote digital transactions and usage of banking channels to improve CASA productivity.
• Field Marketing Activities
  Conduct promotional activities such as camps, kiosks, and local events to create brand awareness.
  Collaborate with internal teams for localized marketing initiatives.
• Compliance Documentation
  Ensure proper KYC verification and documentation as per regulatory guidelines.
  Maintain accurate records of customer onboarding and adhere to audit and compliance standards.
• Target Achievement
  Achieve monthly CASA acquisition and revenue targets.
  Track performance metrics such as account opening, activation rate, and deposit growth.
• Reporting
  Submit daily field activity reports and sales updates to the Branch Manager.
  Monitor pipeline, conversions, and customer engagement status.

Key Skills Required

• Strong communication and relationship-building skills
• Sales orientation with fieldwork experience
• Knowledge of banking products and CASA concepts
• Local market awareness and networking ability
• Goal-driven with ability to meet targets

Thanks Regards

Sathya

HR