Business Development Executive

Coats; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Coats is a world leader in thread manufacturing and performance materials with a presence in 50 countries. We are seeking a Business Development Executive in Bengaluru to drive growth by expanding our B2B customer base and managing acquisition initiatives.

You will collaborate with sales and marketing, perform market research, execute CRM-driven campaigns, and track KPIs to inform leadership decisions. This role requires strong communication skills and a proactive, analytical mindset.

Qualifications

• 5+ years of experience in sales/ business development in a B2B context.
• Experience with customer acquisition in textile or related industries is preferred.
• Proficiency in MS Office, CRM systems, and email marketing software.

Responsibilities

• Conduct market research to identify potential customer segments and tailor acquisition efforts.
• Utilize digital marketing channels (SEO, SEM, social media, email, content) to reach potential customers.
• Generate high-quality leads and build a strong pipeline through networking and referrals.
• Optimize conversion funnels to increase lead-to-customer conversion rate.
• Stay updated on industry trends and competitor strategies to maintain a competitive edge.
• Collaborate with sales and BD teams to ensure smooth handoff and alignment with sales objectives.
• Track KPIs and prepare regular leadership reports.

Skills

Sales

Business Development

CRM

Email Marketing

Communication

Education

Bachelor’s degree in Marketing

Tools

MS Office

CRM systems

Email marketing software

Job description

Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment.

Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and speciality threads.

With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.

Role Purpose:

As a Business Development Executive, you will play a pivotal role in driving the growth of our customer base. The role blends strategy, engagement marketing, CRM and growth execution to ensure a steady influx of potential leads and qualified opportunities. Report to Key Accounts Manager.

What you will do (Key Responsibilities):

• Conduct market research to identify potential customer segments, understand their needs and preferences, and tailor acquisition efforts accordingly.
• Utilize various digital marketing channels such as SEO, SEM, social media, email marketing, and content marketing to reach and engage potential customers.
• Generate high-quality leads through effective lead generation techniques.
• Build and maintain a strong pipeline of qualified leads through networking, referrals, and digital outreach.
• Optimize conversion funnels to maximize the conversion rate of acquired leads to customers.
• Stay informed about industry trends, competitor strategies, and emerging technologies to maintain a competitive edge in customer acquisition.
• Collaborate closely with the sales team and business development team to ensure smooth handoff and alignment of customer acquisition efforts with sales objectives.
• Track KPIs and prepare regular reports for the leadership team.

Who you are (Requirements):

• Bachelor’s degree in any stream, preferably marketing.
• 5+ years of experience in sales/ business development.
• Proven experience in customer acquisition in the B2B industry, preferably textile.
• Proficiency in MS Office, CRM systems, and email marketing software.
• Excellent communication and interpersonal skills.
• Knowledge of industry trends and best practices in customer acquisition.

What will set you apart (Nice to Have):

• Strong problem-solving skills.
• Adaptability and ability to thrive in a fast-paced environment.
• A creative and innovative approach to customer acquisition.
• Analytical mindset with ability to interpret market insights.

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.