Business Development Engineer - Delhi

Lucy Electric; Delhi; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Lucy Electric in Delhi is seeking a results-driven Business Development professional to lead North India initiatives in MV switchgear, RMU and PSS sales, including tender responses and new channel onboarding.

You will map opportunities, engage utilities and EPCs, organize technical seminars, and collaborate with Marketing to drive campaigns, with a focus on growth across new geographies and partners.

Qualifications

• Bachelor's degree in Electrical Engineering required.
• 6–7 years in MV switchgear business development or technical sales.
• Experience in handling utility tenders and government procurement portals.

Responsibilities

• Promote RMU and PSS in tenders by influencing utilities, consultants and OEMs.
• Map potential customers and identify new markets and channels.
• Identify and onboard channel partners/distributors for expanded market reach.
• Organize product promotions, RMU demos, capability presentations and launches.
• Conduct technical seminars, consultant meets, workshops, and webinars to generate leads.
• Collaborate with marketing to develop brochures, case studies, videos and digital campaigns.

Skills

Technical sales

Tender management

Channel development

Customer relationship

Market analysis

Education

Bachelor's degree in Electrical Engineering

Job description

Job Purpose:

Achieving targeted Business deliverables for the allocated zone i.e. Product Approval, Prescription sales, New Customer acquisition, New Geography penetration, Channel Partner on boarding, Key Account Engagement Segment Analysis, Managing effective pre-tender responses for products in LE umbrella.

Job Context:

This position is responsible for business development for North India region and core base will be based in Nasik in line with sales budgets and aligned with the organizational objectives.

Job Dimensions:

• There is an increase in the number of requirements of secondary distribution products in India with various government launched schemes and LEI budget has also increased by 20% on YOY basis
• It is important that this increased requirement is provided by a dedicated manpower who is accustomed to working on various tenders.
• The Role will be permanent based in Delhi and taking care of the business of Northern zone as decided from time to time and reporting to the Head Business Development and Marketing.

Key Accountabilities:

• Proficient in RMU topology, protection schemes, and PSS to provide optimal configuration guidance to customer.
• Actively promote RMU and PSS through prescription sales by influencing consultants, utilities, and decision-makers to specify the company’s RMU in tender BOQs.
• Securing approvals from utilities, consultants, and OEMs.
• Map potential customers and identify new streams / Markets and market segments to generate business.
• Identify and allocate potential channel partners/ distributors for increased channels to the market.
• New Geography, New segment penetration
• Organize product promotion activities, including RMU demos, capability presentations, and product launches.
• Conduct technical seminars, consultant meets, workshops, and webinars to create awareness and generate leads.
• Collaborate with marketing to develop brochures, case studies, videos, and digital campaigns for RMU products.
• Track upcoming RMU tenders from utilities and other government/private bodies.
• Customer Satisfaction Index, Net Promotor Scope

Qualifications, Experience & Skills:

Minimum Experience:

• Degree in Electrical engineering with 6 - 7 years of experience in Medium Voltage (MV) Switchgear business development or technical sales.
• Experience in handlingutility tenders, government procurement portals, and DISCOM vendor registration processes.
• Experience inconducting technical seminars, webinars, consultant meets, and customer awareness programs.

Job Specific Skills:

• Strong technical and analytical skills.
• Strong problem-solving skills.
• Methodical approach to problem solving.
• Capable of driving ideas/projects forward.
• Able to work effectively to meet agreed timescales having considered and planned the project
  activities.
• Able to work independently or within a team.
• Excellent Communication & interpersonal skills.
• Positive Attitude

Behavioral Competencies:

• Able to communicate effectively with customers
• Able to develop key contacts with the utilities and EPC's ensuring good relations and business.
• Required Business Acumen.
• Excellent Communication Skills.
• Excellent Relationship skills- Capability to develop relations at the topmost level at Customer end.
• Excellent Presentation skills.
• Excellent relationship and interpersonal skills.
• Excellent organizational and time management skills.