Business Analyst - Marketing Data Analytics

Unternehmensauskunft; Bengaluru; On-site; Full time

Job description

PayU is a leading payment and Fintech company operating in more than 50 high‑growth markets across Asia, Central and Eastern Europe, Latin America, the Middle East, and Africa. We support over 300,000 merchants and millions of consumers.

Our platform handles more than 400 payment methods and processes about 6 million payments per day on PCI‑certified systems.

The Team

The analytics team develops deep user insights from hundreds of millions of transactions in India. This role is part of the PayU India Innovations team, focused on creating digital insights from PayU's payments data to improve marketing spend effectiveness for clients.

The Opportunity

• Own and execute audience analytics projects by building deep‑insight user personas and a best‑in‑class audience insights platform.
• Work with clients on audience analytics from requirements gathering to campaign execution and tracking.
• Collaborate closely with PayU internal partners (business and technology teams) to design and implement optimal solutions.
• Engage in cutting‑edge data and AI/ML initiatives, predicting online user behavior to support merchants in acquisition and customer management.
• Access a library of 5,000+ training courses through our corporate learning partners.

Requirements to be successful in this role

• A degree in Statistics, Computer Science, Mathematics, or a related quantitative field from a premier institute.
• At least 2 years of work experience in analytics.
• Proficiency in deriving insights and building machine learning models using R, Python, and SQL.
• Technical and project execution experience.
• Excellent communication and stakeholder‑management skills with a client‑centric focus.
• Strong problem‑solving abilities and the capacity to execute complex analysis.
• Attention to detail and strong organizational skills to handle high‑volume work with tight deadlines.
• High‑energy, go‑getter attitude with a positive outlook.
• A collaborative teammate who promotes knowledge sharing.