Business Analyst- Paytm Ads

One97 Communications Limited; Dadri; On-site; INR 4,000,000 - 7,200,000; Full time

Job summary

Paytm Ads is seeking a Senior Manager – Product Analytics to drive data-led decision making across the platform. You will work with Product, Data Engineering, Sales, and Operations to analyze performance and translate data into actionable insights that improve advertiser and platform outcomes.

You will build dashboards, run large-scale SQL analyses, and guide experimentation to optimize CAC, ROI, and conversions, shaping Paytm's digital advertising strategy across 350M+ users and 200+ services.

Qualifications

• BE/B.Tech from a reputed engineering institute.
• Strong SQL expertise for large-scale data analysis and reporting.
• Experience with BI tools such as Superset, Tableau, Power BI, or Looker.

Responsibilities

• Build and maintain automated dashboards and BI reports for key product and revenue metrics.
• Write advanced SQL queries to analyze large datasets and generate actionable insights.
• Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities.
• Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.
• Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions.
• Translate business/product questions into structured analysis recommendations for stakeholders.

Skills

SQL

Product analytics

Data analysis

Business strategy

Education

BE/B.Tech

Tools

Superset

Tableau

Power BI

Looker

Job description

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Team-

Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns.

About the Role-

We are looking for a Senior Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance.

Key Responsibilities:

• Build and maintain automated dashboards and BI reports for key product and revenue metrics.
• Write advanced SQL queries to analyze large datasets and generate actionable insights.
• Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities.
• Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.
• Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions.
• Translate business/product questions into structured analysis recommendations for stakeholders.

Qualifications:

• B.E./ B.Tech from a reputed engineering institute
• Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles.
• Strong SQL expertise for large-scale data analysis and reporting.
• Experience with BI tools such as Superset, Tableau, Power BI, or Looker.
• Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks.
• Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager.
• Experience in AdTech / MarTech ecosystems is preferred but not mandatory.

Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of India’s most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.

Compensation:

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.