Campaign Management Analyst

Accenture in India; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Accenture in India is seeking a Campaign Management Analyst to support marketing operations with Salesforce Marketing Cloud. You will design and implement campaigns, manage digital content, and collaborate with peers to improve customer engagement.

The role requires hands-on SFMC expertise, a background in digital marketing, and willingness to work in shifts as needed in Bengaluru.

Qualifications

• 3–5 years of experience in marketing operations or SFMC.
• Graduation is required.
• Design and manage Salesforce Marketing Cloud campaigns and related digital marketing activities.

Responsibilities

• Design, implement, develop and manage Salesforce Marketing Cloud campaigns.
• Balance marketing complexity with resources to improve efficiency and time-to-market.
• Collaborate with peers and provide insights to optimize customer journeys across channels.

Skills

Salesforce Marketing Cloud

Email Studio

Education

Any Graduation

Job description

Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design
• Design, implement, develop & manage Salesforce Marketing Cloud.
• A CRM platform that allows to create and manage marketing relationships and campaigns with customers.
• It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis.
• Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for?
• Primary skill - Salesforce Marketing Cloud - P4
• Secondary skill - Salesforce Marketing Cloud Email Studio - P4 Roles and Responsibilities:
• In this role you are required to do analysis and solving of lower-complexity problems.
• Role require Digital Marketing in Marketa & SFMC as current experience
• Your day to day interaction is with peers within Accenture before updating supervisors.
• In this role you may have limited exposure with clients and or Accenture management.
• You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments.
• The decisions you make impact your own work and may impact the work of others.
• You will be an individual contributor as a part of a team, with a focused scope of work.
• Please note that this role may require you to work in rotational shifts