Branded Content | Sr Associate

Only Much Louder; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Only Much Louder Entertainment is seeking a campaign lead with 4–5 years in branded content, advertising and influencer marketing, with a deep understanding of digital trends. You will analyze, plan and execute campaigns for brands and creators, building campaigns that engage audiences and drive measurable results.

Collaborate with internal media, analytics and production teams, negotiate with vendors and content creators to optimise costs, and present strategic plans to clients.

Qualifications

• 4–5 years in branded content, advertising or influencer marketing.
• Strong understanding of digital trends and creator ecosystems.
• Experience coordinating with brands, creators, agencies and vendors.
• Excellent written and verbal communication.
• Ability to manage multiple campaigns and budgets.

Responsibilities

• Lead campaign creation and execution for clients.
• Manage client expectations and communications.
• Negotiate with vendors and content creators to control costs.
• Contribute to new business development with strategic ideas.
• Coordinate with Media & Analytics and production teams.
• Provide feedback to vendors on assets, procurement and delivery.
• Review assets before sharing with clients.
• Oversee shoots and troubleshoot as needed.
• Track asset performance and adjust strategy for better results.
• Create pitch decks and maintain docs & reports.

Skills

Branded content

Influencer marketing

Digital trends

Campaign planning

Vendor negotiation

Client servicing

Team leadership

Content production basics

Presentation skills

Job description

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our businesses include:

• 1. Move Over: OML’s creative agency on a mission to bury the boring. Turning ads into entertainment people actually want to watch, share, and talk about. We help brands act like creators and build fandoms, not just followings.
• 2. Hypothesis: One of India’s fastest growing creator-first & influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences
• 3. OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.
• 4. OML Studios: India’s premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.
• 5. EighteenSixtyTwo: Bacardi’s offsite content and advertising agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.
• 6. OML Sports: A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.

Role Summary:

We are looking for an individual with 4 to 5 years of experience in branded content, advertising & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute campaigns while working with brands and creators/ influencers.

Key responsibilities:

• 1. Craft and execute campaigns for clients as a campaign lead
• 2. Build confidence and manage client expectations
• 3. Negotiating with vendors and content creators to minimise cost
• 4. Contribute strategically and creatively to bolsters new business development
• 5. Work closely with Media & Analytics team and production teams to maintain strategic direction, proper budgeting and campaign tracker maintenance
• 6. Provide necessary feedback to vendors for assets on procurement, production and delivery.
• 7. Review & consolidate all produced assets before sharing with client
• 8. Supervise all shoots & troubleshoot where necessary
• 9. Keeping a close eye on asset performance and changing strategy as we go to meet better results
• 10. Creating pitch decks and maintaining documentation & reports
• 11. Keeping an eye out for what's trending and applying it to your work
• 12. Brief content creators and clearly chart out deliverables and production expectations from creators.
• 13. Proactively build creative solutions for clients across platforms
• 14. Work closely with internal stakeholders to ensure seamless ideation, and execution
• 15. Manage team expectations and take active interest in their professional development

Skills:

• 1. Well versed with India’s digital content trends and creators
• 2. Strong written and verbal communication skills
• 3. Experience in having worked with influencers and content creators. Production and procurement experience will be a bonus.
• 4. Client servicing experience - should be able to manage relationships between brand - agency - influencers/vendors
• 5. Time management skills & ability to multi-task and wear multiple hats in an organization
• 6. Ability to work on end - to - end digital campaign planning & execution
• 7. Presentation skills - should be able to present plans to clients & break down briefs to in-house teams
• 8. Basic knowledge of video production, content management and distribution.
• 9. Bonus: Media buying, digital media tools & skills or talent management experience