Brand & Marketing Leader

Avathon Government; Bengaluru; On-site; INR 350,000 - 750,000; Full time

Benefits offered by this job

Stock grants

Medical insurance

Generous time off

Learning programs

Job summary

Avathon is seeking a Brand & Marketing Leader to own product marketing, GTM execution, and end-to-end brand strategy in a fast-scaling AI-powered industrial tech environment. You will shape messaging for enterprise buyers and lead cross-functional teams to drive pipeline velocity.

The role requires 8–10+ years in B2B technology marketing, experience in Enterprise SaaS/AI, and a track record of launching complex products. Bangalore-based, onsite with strong compensation and growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• 8–10+ years of B2B technology marketing experience—ideally with Product Marketing or Brand Strategy in Enterprise SaaS/AI/Industrial tech.
• Proven experience launching complex tech products to market.
• Ability to translate deep-tech architectures into business benefits for C-suite and technical buyers.
• Familiar with HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, and ZoomInfo.
• Experience leveraging AI tools to optimize content creation workflows.

Responsibilities

• Own GTM strategy for new products, features, and vertical solutions in Physical AI.
• Lead cross-functional product launches with Product, Sales, and Customer Success teams.
• Define value propositions, buyer personas, and differentiated messaging.
• Create core sales collateral including decks, data sheets, white papers, and case studies.
• Oversee brand strategy and executive thought leadership programs.
• Drive inbound demand generation and digital presence through SEO/SEM and campaigns.

Skills

Product Marketing

Brand Strategy

GTM Strategy

Sales Enablement

Marketing Analytics

AI Tools

Education

Bachelor’s degree in Marketing

Business

Engineering

MBA preferred

Tools

HubSpot

Salesforce

Google Analytics

LinkedIn Campaign Manager

ZoomInfo

Claude (AI tools)

Job description

Who We Are & Why Join Us

Avathon is the leading Industrial AI autonomy platform, helping customers across heavy industries – energy, mining, manufacturing, aerospace, defense, and logistics – accelerate the journey toward autonomous operations. Our platform is built on a Computational Knowledge Graph foundation that contextualizes and connects operational data across siloed systems, bringing together time series, structured, unstructured, and machine vision data to power AI-driven applications in asset performance management, supply chain intelligence, visual AI, and global trade management. With capabilities spanning digital twins, normal behavior modeling, natural language processing, and computer vision, Avathon delivers real‑time predictive intelligence and agentic decision‑making at industrial scale.

Cutting-Edge AI Innovation – Join a team at the forefront of AI, developing groundbreaking solutions that shape the future. High‑Growth Environment – Thrive in a fast‑scaling startup where agility, collaboration, and rapid professional growth are the norm. Meaningful Impact – Work on AI‑driven projects that drive real change across industries and improve lives.

Learn more at: avathon.com

Job Description: Brand & Marketing Leader

About the Role

We are looking for a strategic, data‑driven, and hands‑on experienced marketing professional who thrives in a fast‑paced, high‑growth environment. In this role, you will be the ultimate custodian of Avathon’s brand identity and the strategic architect behind how our products go to market. You will own product marketing, end‑to‑end product launches, and Go‑To‑Market (GTM) execution, while shaping a brand strategy designed to capture mindshare and accelerate inbound demand generation. The ideal candidate combines creative storytelling with analytical rigor, understanding how to position complex enterprise Physical AI solutions into compelling, high‑converting market narratives.

Core Responsibilities

Product Marketing & GTM Strategy

• Own the GTM Playbook: Develop, execute, and iterate on comprehensive Go‑To‑Market (GTM) strategies for new products, features, and vertical solutions in the Physical AI space.
• Product Launches: Lead cross‑functional readiness teams (Product, Sales, Customer Success) to orchestrate high‑impact product launches that drive immediate pipeline velocity.
• Positioning & Messaging: Define value propositions, buyer personas, and differentiated messaging frameworks that clearly articulate Avathon’s competitive advantage.
• Sales Enablement: Translate technical capabilities into commercial assets. Create core collateral including pitch decks, product data sheets, white papers, case studies, and competitive battle cards to empower the sales team.

Brand Development & Strategy

• Brand Ownership: Define and champion Avathon’s corporate brand strategy, ensuring narrative consistency across all audience touchpoints globally.
• Category Leadership: Position Avathon as the definitive category leader in Physical AI through executive thought leadership campaigns, strategic PR, and industry‑shaping narratives.
• Content & Thought Leadership: Oversee a high‑caliber content strategy (blogs, research reports, webinars, social) that addresses the core pain points of our target enterprise buyers.

Inbound Demand Generation & Digital Presence

• Inbound Engine Optimization: Align brand and product positioning with digital campaigns (SEO, SEM, LinkedIn) to build an inbound engine that pulls qualified prospects into the funnel.
• Strategic Web Experience: Direct Avathon’s corporate website strategy, transforming it from an informational site into a high‑converting, story‑driven engine for inbound leads.
• Campaign Collaboration: Partner with growth marketing to ensure integrated campaigns across paid media, email, and events are messaging‑aligned to maximize conversion and ROI metrics.

Analytics & Leadership

• Performance Tracking: Build and maintain dashboards to monitor brand sentiment, launch success metrics, and inbound funnel conversions, translating data into actionable GTM iterations.
• Stakeholder Management: Provide regular performance and strategic updates to executive leadership.
• Agency Management: Source and manage external creative, PR, or content agencies to amplify execution capacity without sacrificing quality.

Required Experience & Skills

• Bachelor’s degree in Marketing, Business, Engineering, or a related field (MBA is a plus).
• 8-10+ years of B2B technology marketing experience—ideally with a heavy emphasis on Product Marketing or Brand Strategy within Enterprise SaaS, AI, Deep Tech, or Heavy Industrial Technology sectors.
• Proven experience successfully bringing complex technical products to market from ideation through to commercial launch.
• Exceptional ability to synthesize complex, deep‑tech architectures into clear, compelling business benefits for C‑suite and technical buyers alike.
• Comfortable with modern marketing ecosystems including HubSpot (Marketing Automation), Salesforce (CRM), Google Analytics, LinkedIn Campaign Manager, and ZoomInfo.
• Demonstrated experience leveraging advanced AI tools (e.g., Claude, ChatGPT) to optimize content creation workflows, speed up research, and augment productivity.
• Highly organized, self‑motivated, and comfortable navigating ambiguity in a fast‑paced, high‑growth environment.

Preferred Qualifications

• Experience marketing AI, machine learning, industrial technology, supply chain, manufacturing, energy, mining, or enterprise software solutions.
• Familiarity with content marketing, account‑based marketing (ABM), and demand generation best practices.
• Experience supporting executive branding and thought leadership programs.
• Knowledge of website platforms such as WordPress.

Why Avathon

• Help create the category of Physical AI.
• Work alongside world‑class AI engineers, industry experts, and businesses leaders.
• Join a rapidly growing company transforming some of the world’s largest industries.
• Competitive compensation, equity participation, comprehensive benefits, and significant career growth opportunities.

At Avathon, you’ll have the opportunity to shape the future of industrial AI while building a global brand that is redefining how the world’s most critical operations are run.

Location: Candidates must be willing to be based in Bangalore and work on 5 days onsite work model

Perks & Benefits:

Base Pay + Avathon Stock Grants + Medical Insurance coverage + Generous Time Off Programs + Learning programs

Pay for this position is based on a number of factors including and may vary depending on job‑related knowledge, skills, and experience.

Avathon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.