Brand & Marketing Leader

Avathon; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Base Pay

Stocks

Medical Insurance

Generous Time Off

Learning Programs

Job summary

Avathon in Bengaluru is searching for a Brand & Marketing Leader to shape its brand identity and oversee product marketing strategies. The successful candidate will lead product launches, develop marketing strategies, and foster brand development within the Physical AI space.

Applicants should possess B2B technology marketing experience and proficiency in tools such as Salesforce and Google Analytics. Avathon offers competitive compensation, stock grants, and significant opportunities for professional growth.

Qualifications

• 8-10+ years of B2B technology marketing experience.
• Proven experience successfully bringing products to market.
• Highly organized and self-motivated with ambiguity.

Responsibilities

• Own GTM strategies for new products and features.
• Lead cross-functional teams for product launches.
• Define brand strategy and messaging frameworks.
• Oversee content strategy addressing buyer pain points.
• Align brand positioning with digital campaigns.

Skills

B2B technology marketing experience

Product Marketing

Brand Strategy

Comfort with modern marketing tools

Analytics and Performance Tracking

Education

Bachelor’s degree in Marketing, Business, Engineering

Tools

HubSpot

Salesforce

Google Analytics

LinkedIn Campaign Manager

Job description

Who We Are & Why Join Us

Avathon is the leading Industrial AI autonomy platform, helping customers across heavy industries – energy, mining, manufacturing, aerospace, defense, and logistics – accelerate the journey toward autonomous operations. Our platform is built on a Computational Knowledge Graph foundation that contextualizes and connects operational data across siloed systems, bringing together time series, structured, unstructured, and machine vision data to power AI-driven applications in asset performance management, supply chain intelligence, visual AI, and global trade management. With capabilities spanning digital twins, normal behavior modeling, natural language processing, and computer vision, Avathon delivers real-time predictive intelligence and agentic decision-making at industrial scale. Cutting-Edge AI Innovation – Join a team at the forefront of AI, developing groundbreaking solutions that shape the future. High-Growth Environment – Thrive in a fast-scaling startup where agility, collaboration, and rapid professional growth are the norm. Meaningful Impact – Work on AI-driven projects that drive real change across industries and improve lives. Learn more at: avathon.com

Job Description: Brand & Marketing Leader

About The Role

We are looking for a strategic, data-driven, and hands-on experienced marketing professional who thrives in a fast-paced, high-growth environment. In this role, you will be the ultimate custodian of Avathon’s brand identity and the strategic architect behind how our products go to market. You will own product marketing, end-to-end product launches, and Go-To-Market (GTM) execution, while shaping a brand strategy designed to capture mindshare and accelerate inbound demand generation. The ideal candidate combines creative storytelling with analytical rigor, understanding how to position complex enterprise Physical AI solutions into compelling, high-converting market narratives.

Core Responsibilities

Product Marketing & GTM Strategy

• Own the GTM Playbook: Develop, execute, and iterate on comprehensive Go-To-Market (GTM) strategies for new products, features, and vertical solutions in the Physical AI space.
• Product Launches: Lead cross-functional readiness teams (Product, Sales, Customer Success) to orchestrate high-impact product launches that drive immediate pipeline velocity.
• Positioning & Messaging: Define value propositions, buyer personas, and differentiated messaging frameworks that clearly articulate Avathon’s competitive advantage.
• Sales Enablement: Translate technical capabilities into commercial assets. Create core collateral including pitch decks, product data sheets, white papers, case studies, and competitive battle cards to empower the sales team.

Brand Development & Strategy

• Brand Ownership: Define and champion Avathon’s corporate brand strategy, ensuring narrative consistency across all audience touchpoints globally.
• Category Leadership: Position Avathon as the definitive category leader in Physical AI through executive thought leadership campaigns, strategic PR, and industry-shaping narratives.
• Content & Thought Leadership: Oversee a high-caliber content strategy (blogs, research reports, webinars, social) that addresses the core pain points of our target enterprise buyers.

Inbound Demand Generation & Digital Presence

• Inbound Engine Optimization: Align brand and product positioning with digital campaigns (SEO, SEM, LinkedIn) to build an inbound engine that pulls qualified prospects into the funnel.
• Strategic Web Experience: Direct Avathon’s corporate website strategy, transforming it from an informational site into a high-converting, story-driven engine for inbound leads.
• Campaign Collaboration: Partner with growth marketing to ensure integrated campaigns across paid media, email, and events are messaging-aligned to maximize conversion and ROI metrics.

Analytics & Leadership

• Performance Tracking: Build and maintain dashboards to monitor brand sentiment, launch success metrics, and inbound funnel conversions, translating data into actionable GTM iterations.
• Stakeholder Management: Provide regular performance and strategic updates to executive leadership.
• Agency Management: Source and manage external creative, PR, or content agencies to amplify execution capacity without sacrificing quality.

Required Experience & Skills

• Bachelor’s degree in Marketing, Business, Engineering, or a related field (MBA is a plus).
• 8-10+ years of B2B technology marketing experience—ideally with a heavy emphasis on Product Marketing or Brand Strategy within Enterprise SaaS, AI, Deep Tech, or Heavy Industrial Technology sectors.
• Proven experience successfully bringing complex technical products to market from ideation through to commercial launch.
• Exceptional ability to synthesize complex, deep-tech architectures into clear, compelling business benefits for C-suite and technical buyers alike.
• Comfortable with modern marketing ecosystems including HubSpot (Marketing Automation), Salesforce (CRM), Google Analytics, LinkedIn Campaign Manager, and ZoomInfo.
• Demonstrated experience leveraging advanced AI tools (e.g., Claude, ChatGPT) to optimize content creation workflows, speed up research, and augment productivity.
• Highly organized, self-motivated, and comfortable navigating ambiguity in a fast-paced, high-growth environment.

Preferred Qualifications

• Experience marketing AI, machine learning, industrial technology, supply chain, manufacturing, energy, mining, or enterprise software solutions.
• Familiarity with content marketing, account-based marketing (ABM), and demand generation best practices.
• Experience supporting executive branding and thought leadership programs.
• Knowledge of website platforms such as WordPress.

Why Avathon

• Help create the category of Physical AI.
• Work alongside world-class AI engineers, industry experts, and business leaders.
• Join a rapidly growing company transforming some of the world's largest industries.
• Competitive compensation, equity participation, comprehensive benefits, and significant career growth opportunities.

Location

Candidates must be willing to be based in Bangalore and work on 5 days onsite work model.

Perks & Benefits

Base Pay + Avathon Stock Grants + Medical Insurance coverage + Generous Time Off Programs + Learning programs. Pay for this position is based on a number of factors including and may vary depending on job-related knowledge, skills, and experience.

At Avathon, you'll have the opportunity to shape the future of industrial AI while building a global brand that is redefining how the world's most critical operations are run.

Avathon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.