Brand Manager - Ostocalcium

Haleon plc.; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Haleon plc invites applications for a Brand Manager - Ostocalcium to drive sustainable growth by shaping brand strategy, identifying opportunities, and leading launches across markets. You will steer consumer-centric campaigns, manage cross-functional teams, and ensure profitable commercialization aligned with the company's Win as One strategy.

The role requires 4+ years in brand management, MBA/masters, and strong analytical and leadership capabilities.

Qualifications

• MBA/masters from an institute of repute.
• Minimum 4 years of total experience, with 2+ years in brand management.
• Strong stakeholder management and leadership skills.
• Proven experience in developing and executing brand strategies and integrated marketing campaigns.
• Strong understanding of consumer insights, market research, brand equity, and portfolio management.
• Experience managing cross-functional stakeholders across Sales, Finance, Supply Chain, Insights, and R&D.
• Strong analytical skills with the ability to translate data into actionable business recommendations.

Responsibilities

• Deliver topline, P&L and full year plans for the brand.
• Strategize and execute to deliver aligned brand objectives - to accelerate brand penetration gains.
• Develop and implement comprehensive marketing strategies and activations to drive brand growth and market share gains.
• Create and execute innovative, consumer-centric marketing campaigns across multiple channels (digital, traditional, in-store, Dcomm etc).
• Drive product positioning, ensuring alignment with consumer needs, market trends, and company objectives.
• Performance management & Budgeting- Plan, execute, and optimize marketing campaigns, ensuring alignment with budget and objectives. Track campaign performance, analyze results, and adjust strategies for optimal ROI.
• Influence senior cross-functional stakeholders to align commercial, category, sales, and marketing priorities.
• Provide strategic direction to agencies and internal teams to ensure consistent brand positioning.
• Cross functional collaboration and Agency Management.

Skills

Brand strategy

Integrated campaigns

Stakeholder management

Analytical skills

Cross-functional teamwork

Education

MBA/Master's degree

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

JOB PURPOSE:

The Brand Manager - Ostocalcium role will deliver sustainable business growth by shaping brand strategy, identifying consumer and category opportunities, leading innovation and communication plans, and ensuring effective commercialization across channels and markets

KEY RESPONSIBILITIES

• Deliver topline, P&L and full year plans for the brand.
• Strategize and execute to deliver aligned brand objectives - to accelerate brand penetration gains.
• Develop and implement comprehensive marketing strategies and activations to drive brand growth and market share gains.
• Create and execute innovative, consumer-centric marketing campaigns across multiple channels (digital, traditional, in-store, Dcomm etc).
• Drive product positioning, ensuring alignment with consumer needs, market trends, and company objectives.
• Performance management & Budgeting- Plan, execute, and optimize marketing campaigns, ensuring alignment with budget and objectives. Track campaign performance, analyze results, and adjust strategies for optimal ROI.
• Influence senior cross-functional stakeholders to align commercial, category, sales, and marketing priorities.
• Provide strategic direction to agencies and internal teams to ensure consistent brand positioning.
• Cross functional collaboration and Agency Management.

Why you?

Basic Qualifications:

• MBA/masters from an institute of repute.
• Minimum 4 years of total experience, with 2+ years in brand management.
• Strong stakeholder management and leadership skills.
• Proven experience in developing and executing brand strategies and integrated marketing campaigns.
• Strong understanding of consumer insights, market research, brand equity, and portfolio management.
• Experience managing cross-functional stakeholders across Sales, Finance, Supply Chain, Insights, and R&D.
• Strong analytical skills with the ability to translate data into actionable business recommendations.

Preferred Qualifications:

• Experience in FMCG or consumer healthcare sector.
• Demonstrated track record of driving business growth, market share gains, or successful innovation launches.
• Experience leading agencies and mentoring junior brand marketers.
• Strong strategic thinking, influencing skills, and ability to operate in a fast-paced, matrix organization.

Job Posting End Date

2026-10-17

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.