Regional Customer Marketing Manager

Haleon plc.; Gurugram District; On-site; INR 2,000,000 - 2,800,000; Full time

Benefits offered by this job

Inclusive culture

Agile working culture

Job summary

Haleon Gurugram-based role focuses on turning brand strategy into shopper tools and in-store activations to drive sales growth across Central Region. You will educate in-store experts, build visibility, and coordinate with Sales, Brand Marketing and customer teams to deliver strong ROI.

The position requires 4+ years in consumer marketing, a track record in shopper/trade campaigns, and hands‑on engagement with retailers. Role is based in Gurugram with an agile, inclusive culture.

Qualifications

• Bachelor’s degree with 4+ years of experience in a consumer marketing position, including experience leading shopper or trade marketing campaigns, brand exposure, previous sales experience, over-the-counter and/or fast-moving consumer goods category experience, and direct customer engagement to deliver business plans.

Responsibilities

• Support the delivery of brand sales, share, profit and gross margin percentages in selected categories.
• Utilize and deploy global shopper toolkits to create high impact brand presence in relevant shopper touchpoints within the region.
• Create cost effective, high impact shopper presence across Grocery and Pharmacy in regions where Global shopper toolkits are not suitable for local activation.
• Support shopper, category, and retailer research on key shopper campaigns through the analysis of insights.
• Create powerful relationships with National Accounts to optimise the most impactful and effective shopper solutions including face‑to‑face customer meetings.
• Bring strong regional insight as well as retail, category and shopper needs into competitor activity to ensure global and area toolkits are maximised in their effectiveness.
• Perform as a shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans.
• Evaluate shopper/retailer activation to ensure the business is spending money efficiently while continually improving and delivering Return on Investment (ROI).
• Manage the shopper budget, monthly forecasting, and the phasing of spend.

Skills

Shopper marketing

Brand activation

Campaign planning

Cross-functional

Data analysis

Education

Bachelor's degree in Economics

Bachelor's degree in Marketing

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

About the role

Are you looking for an opportunity to develop effective and profitable consumer shopper marketing tools to maximise brand performance? As Regional Customer Marketing Manager, you will be responsible for driving Haleon’s sales growth through the effective translation of brand strategy into shopper support tools in Central Region. You will focus on creating shopper sell‑out tools, educating in‑store experts, and developing best‑in‑class visibility and communication plans across relevant channels.

Role Responsibilities

• Support the delivery of brand sales, share, profit and gross margin percentages in selected categories
• Utilize and deploy (with maximum effect) global shopper toolkits to create high impact brand presence in relevant shopper touchpoints within the region
• Create cost effective, high impact shopper presence across Grocery and Pharmacy in regions where Global shopper toolkits are not suitable for local activation
• Support shopper, category, and retailer research on key shopper campaigns through the analysis of insights
• Create powerful relationships with National Accounts to optimise the most impactful and effective shopper solutions including face‑to‑face customer meetings
• Bring strong regional insight as well as retail, category and shopper needs into competitor activity to ensure global and area toolkits are maximised in their effectiveness
• Perform as a shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans
• Evaluate shopper/retailer activation to ensure the business is spending money efficiently while continually improving and delivering Return on Investment (ROI)
• Manage the shopper budget, monthly forecasting, and the phasing of spend

Why you?

• Strong shopper marketing, consumer marketing and brand activation experience.
• Ability to translate brand strategies into compelling in‑store visibility, education and communication plans.
• Strong collaboration skills with Brand Marketing, Sales, Category Management and customer‑facing teams.
• Commercial mindset with the ability to identify business opportunities, analyse data and optimise marketing spend.
• Strong communication, influencing, presentation and project management skills.

Basic Qualifications:

Bachelor’s degree with 4+ years of experience in a consumer marketing position, including experience leading shopper or trade marketing campaigns, brand exposure, previous sales experience, over-the-counter and/or fast‑moving consumer goods category experience, and direct customer engagement to deliver business plans.

Preferred Qualifications:

• Bachelor’s degree in Economics, Marketing or Finance.
• Excellent presentation skills.
• Strategic, creative and analytical thinking capability.
• Strong commercial and financial understanding.
• Ability to analyse data and solve problems.
• Strong project management skills and experience working in cross‑functional teams.
• Strong communication and influencing skills.
• Ability to proactively identify business opportunities.

Location – this role is based in: Gurugram

Job Posting End Date

2026-09-20

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.