Brand Manager

Empor Marcom; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

EMPOR is a leading B2B Growth Marketing company in India, shaping brand experiences for technology brands. You will own how the market perceives EMPOR, driving messaging, website growth, thought leadership and performance marketing.

Based in India, you will collaborate with leadership to build a scalable marketing engine, develop compelling stories, manage assets, and leverage AI and automation to boost productivity and campaign impact.

Qualifications

• 5–8 years of experience in Brand, B2B or Growth Marketing.
• Experience in enterprise technology, SaaS, B2B marketing or agency environments.
• Excellent writing, storytelling and communication skills.
• Strong understanding of digital marketing, SEO and content strategy.
• Experience managing websites and marketing assets.
• Comfortable interpreting analytics and turning insights into action.
• Ability to manage multiple projects with exceptional attention to detail.
• Familiarity with CRM and marketing automation platforms is preferred.
• Hands‑on experience with AI tools for marketing and content creation is a strong advantage.

Responsibilities

• Own Brand Strategy & Positioning across all touchpoints.
• Lead Website & Digital Growth initiatives and SEO.
• Build Content & Thought Leadership including customer stories.
• Drive Digital Marketing, analytics, reporting and dashboards.
• Support Employer Brand and recruitment marketing.
• Create premium sales collateral and marketing assets.

Skills

Brand Strategy

B2B Growth Marketing

Storytelling

SEO & Content Strategy

Analytics & Data-driven

Education

Bachelor’s degree in Marketing/Business

Tools

CRM systems

Marketing automation platforms

AI marketing tools

Job description

EMPOR is one of India’s leading B2B Growth Marketing companies, helping global technology brands build pipeline, engage enterprise decision-makers, and accelerate business growth.

For over a decade, we’ve partnered with some of the world’s most respected technology companies to design and execute high-impact demand generation, executive engagement, audience acquisition, and field marketing programs across India.

As we enter our next phase of growth, we’re investing significantly in our own brand.

A new digital experience. Stronger thought leadership. Richer customer stories. Smarter marketing systems. Better employer branding. Deeper market authority.

We’re looking for someone who wants to build that journey with us.

About the Role

This is not a conventional Brand Manager role. You will own how the market experiences EMPOR.

From our website and thought leadership to sales collateral, employer branding, digital campaigns, content strategy, and marketing performance—you’ll be responsible for building a marketing engine that reflects the quality of work we deliver every day.

You will work directly with the leadership team and have the opportunity to shape the brand of one of India’s fastest-growing B2B marketing companies.

What You’ll Own:

Brand Strategy & Positioning

• Strengthen EMPOR’s brand across every customer, client and talent touchpoint
• Drive consistent messaging, positioning and storytelling across all channels
• Build category authority through thought leadership, research and original content
• Ensure brand consistency across marketing, sales and corporate communications

Website & Digital Growth

Our new website is one of EMPOR’s most important strategic investments.

You will own its long-term success.

Responsibilities include:

• Managing and continuously improving the corporate website
• Planning new landing pages and conversion journeys
• Working closely with our website partners and developers
• Driving SEO strategy and organic growth
• Publishing and managing case studies, blogs and customer stories
• Optimising user journeys through data and analytics
• Improving website performance and conversion metrics

Content & Thought Leadership

Build a scalable content engine that positions EMPOR as a market leader.

This includes:

• Customer success stories
• Executive interviews
• Industry reports
• LinkedIn thought leadership
• Website copy
• Employer branding content

Every successful client engagement should become a compelling marketing story.

Digital Marketing & Performance

Work closely with internal teams to strengthen EMPOR’s digital growth engine.

Responsibilities include:

• Marketing campaign planning
• Marketing automation
• Website analytics
• GA4 & campaign reporting
• UTM governance
• Conversion optimisation
• Marketing dashboards and insights

Support business development through world-class marketing assets.

Own and continuously improve:

• Corporate presentations
• Capability decks
• Credentials
• Proposal templates
• Customer proof points
• Case study library

Employer Brand

Help make EMPOR one of the most admired workplaces in our industry.

Lead initiatives around:

• Company culture storytelling
• Recruitment marketing
• Employee advocacy

We’re looking for someone excited by modern marketing.

Leverage AI, automation and emerging marketing technologies to improve productivity, creativity and campaign effectiveness.

Continuously explore better ways of creating, distributing and measuring marketing.

What Success Looks Like

Within your first 12 months, we’d love to see:

• A consistently evolving, high-performing website
• Strong growth in EMPOR’s brand visibility and thought leadership
• A rich library of case studies and customer stories
• Premium sales collateral that reflects our market position
• Consistent employer branding across channels
• Marketing decisions driven by data and insights
• A scalable marketing engine that supports business growth

What We’re Looking For

• 5–8 years of experience in Brand, B2B or Growth Marketing
• Experience in enterprise technology, SaaS, B2B marketing or agency environments
• Excellent writing, storytelling and communication skills
• Strong understanding of digital marketing, SEO and content strategy
• Experience managing websites and marketing assets
• Comfortable interpreting analytics and turning insights into action
• Ability to manage multiple projects with exceptional attention to detail
• Familiarity with CRM and marketing automation platforms is preferred
• Hands‑on experience with AI tools for marketing and content creation is a strong advantage

You’ll Thrive Here If You…

• Think like an owner, not just an executor
• Love building brands from the ground up
• Care deeply about quality and attention to detail
• Enjoy balancing creativity with analytics
• Can move comfortably between strategy and execution
• Take pride in creating work that people remember
• Want to build something meaningful, not just run campaigns

Why Join EMPOR?

This role offers a unique opportunity to build the marketing function of a company whose core business is marketing.

You’ll work alongside leadership, influence strategic decisions, experiment with new ideas, leverage modern AI tools, and help define how one of India’s leading B2B growth companies is perceived by customers, clients, partners and future talent.

If you’re looking for a role where your work directly shapes a company’s growth story—not just its marketing calendar—we’d love to hear from you.