Brand and Content Manager

Lexlegis.ai; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

A leading legal tech company in Mumbai seeks a Brand and Content Manager to drive brand identity and thought leadership initiatives. Candidates should have at least 5 years of experience in brand management or corporate communications, and demonstrate excellent storytelling and media engagement skills. This full-time role emphasizes collaboration with marketing and leadership teams to enhance brand visibility in the legal tech sector, offering a dynamic environment with notable KPIs around brand engagement and public relations.

Qualifications

• 5+ years of experience in brand management or corporate communications in a B2B environment.
• Strong network with media and industry forums.
• Experience managing brand partnerships and events.
• Excellent storytelling, editorial skills, copywriting, and ghost-writing experience.
• Experience managing brand partnerships, sponsorships, and events.

Responsibilities

• Define and maintain brand identity across multiple channels.
• Create content for marketing communications and thought leadership.
• Design and content for events both online and offline.
• Design content for online and offline events.
• Lead brand advocacy programs, referral initiatives, and community engagement.
• Handle corporate communications with consistent messaging and visibility.
• Curate newsletters, case studies, and executive insights for key audiences.

Skills

Brand management

Corporate communications

Thought leadership content creation

Media engagement

Storytelling

Copywriting

Education

MBA or PGDM in Marketing, Communications, or Brand Management

Bachelor's degree in science, Mass Communications, or PR

Job description

Join to apply for the Brand and Content Manager role at Lexlegis.ai

LexLegis.ai is a leading provider of AI solutions tailored for the legal and tax domains, based in Mumbai. Our platform combines advanced technology with deep legal expertise to streamline research, enhance compliance, and provide reliable insights. Whether you’re in a law firm, in‑house counsel, or a compliance professional, LexLegis.ai is your trusted partner in navigating complex legal landscapes efficiently.

Role Description

LexLegis is looking for a Brand and Thought Leadership Manager to lead brand positioning, executive thought leadership, and industry engagement. This role will be responsible for strengthening LexLegis’ brand identity, storytelling, and reputation‑building initiatives across multiple channels, including events, PR, executive branding, and content‑driven advocacy. The ideal candidate will work closely with marketing, sales, and leadership teams to elevate the company’s presence in the legal‑tech space.

Key Responsibilities

• Define and maintain LexLegis’ brand identity across digital, print, and offline touchpoints.
• Content creation and campaign-social media‑marketing communications support.
• Develop and manage a thought leadership program, positioning Lexlegis executives as industry experts through opinion pieces, media interviews, and event speaking opportunities.
• Design and content for events – online and offline.
• Lead the creation of brand advocacy programs, referral initiatives, and community engagement efforts.
• Corporate communications, ensuring consistent messaging and brand visibility.
• Curate and distribute newsletters, case studies, and executive insights to engage key audiences.

Required Qualifications

• 5+ years of experience in brand management, corporate communications, or PR in a B2B, SaaS, or professional services firm.
• Proven experience in thought leadership content creation, executive positioning, and media engagement.
• Strong network within media, analysts, and industry forums.
• Excellent storytelling and editorial skills, with experience in copywriting, blog writing, and executive ghost‑writing.
• Experience managing brand partnerships, sponsorships, and events to maximize brand visibility.

Educational Background

• MBA or PGDM in Marketing, Communications, or Brand Management from a recognized institute.
• Bachelor's degree in science, Mass Communications, or PR.
• Ideal Industry Experience: B2B SaaS, IT Services, Legal Tech, EdTech, or FinTech.
• Experience managing corporate communications, PR, brand storytelling, and executive thought leadership, and an exposure to event marketing, sponsorships, and influencer partnerships.

Key Performance Indicators (KPIs)

• Brand/Content Engagement: #Impressions in social media engagement, website traffic, and content shares.
• Speaker /Panel Engagements: Higher panel invitations and speaking opportunities.
• Marketing Communications: Uplift q‑o‑q in earned media, PR coverage, and executive interviews.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Legal Services