Branch Relationship Officer - Lakhond (Bhuj)

Axis Bank; Bhuj; On-site; INR 240,000 - 420,000; Full time

Job summary

Axis Bank in Bhuj, Gujarat seeks Branch Relationship Officers to provide financial solutions, cross-sell retail banking products, and serve existing customers in-branch. You will generate referrals, process transactions, and promote digital channels while meeting monthly budgets and compliance requirements.

The role emphasizes maintaining customer relationships, handling inquiries, and contributing to audit readiness through accurate CRM entries and timely service.

Qualifications

• Knowledge of banking regulations and norms.
• Maintain a high level of knowledge of banking products and services.
• Good communication skills (verbal and written) in English and local language.
• Ability to handle pressure and meet deadlines.
• Strong networking and relationship-building abilities.

Responsibilities

• Provide financial solutions by offering bank products to customers in the branch.
• Cross-sell retail banking and third-party products (e.g., life/general insurance, mutual funds, loans).
• Engage with existing customers and generate referrals and leads.
• Process customer transactions and service requests within defined turnaround time.
• Promote alternate channels (Internet banking, mobile banking, WhatsApp banking).
• Achieve monthly business budgets and targets.
• Maintain CRM records with customer interactions.
• Participate in campaigns and customer visits outside the branch.

Skills

Communication skills

Relationship building

Networking

Customer service

English & local language

Job description

Job description

Role & responsibilities

• As a part of the branch banking team, Branch Relationship Officers (BROs) are responsible for providing financial solutions to customer by offering banks products, providing service to existing and New To bank customers in the branch and adding new customers through referral generation activities and customer visits.
• They will be required to use their communication skills to add new customers and Cross Sell of Bank products.
• As part of daily cadence, BROs are required to engage with existing customers of Bank which are mapped to their portfolio for offering additional products of the bank as per the need of the customer.
• BROs are expected to process customer transactions and Service requests within defined turnaround time (TAT) and ensure end to end closure.
• BROs may also be posted as teller as per organizations requirements for processing cash transactions of customers.
• BROs shall introduce customers to alternate channels of banking such as Internet Banking, mobile banking, Whatsapp banking wherever possible
• Offering solutions and Cross selling Banks retail banking and third party products as per assigned budgets. (Eg. Life insurance, General insurance, Mutual Funds, Loans etc.)
• Achieve Business budgets as assigned by the organization on a monthly basis consistently.
• Generating referrals and leads of new customers for sale of banks products.
• Promoting banks products by taking part in marketing activities and customer visits outside the branch.
• Contact existing customers for bringing in more deposits and cross selling of banks products.
• Timely and accurate processing of customer transactions and requests.
• Handle customer queries and provide correct solutions to ensure there are no customer complaints.
• Follow all compliance guidelines (regulatory and legislative) for each activity released from time to time.
• Ensure that all audit requirements of the bank are met optimum audit rating.
• Complete all mandatory certifications required for the role (EUIN, SP Certification etc.)
• Complete all learning activities/ trainings conducted by the bank from time to time.
• Daily entry of interaction with customers in banks CRM system.
• Participate and follow all initiatives/ Campaigns/ Drives that are undertaken by the bank from time to time

Preferred candidate profile

For successful execution of the job, the candidate should possess the following:

• Knowledge of banking regulations and norms
• Maintain a high level of knowledge of banking products and services
• Good communication (both verbal and written) skill in both English and the local language
• Ability to handle pressure and meet deadlines
• Good networking and relationship building skills.