Branch Relationship Officer

Axis Bank; Nasrullahganj; On-site; INR 280,000 - 420,000; Full time

Job summary

Axis Bank in India invites applications for Branch Relationship Officers to deliver financial solutions at the branch by offering banking products and servicing both new and existing customers. The role emphasizes referral generation, cross-selling, and active customer engagement.

You will process transactions, promote digital channels, and meet monthly budgets while adhering to compliance and audit requirements. Strong communication in English and local language, plus CRM usage, are essential.

Qualifications

• Knowledge of banking products and regulatory norms.
• Excellent communication in English and local language.
• Ability to handle pressure and meet deadlines.
• Experience with customer service in financial services is a plus.

Responsibilities

• Provide financial solutions by offering bank products and serving customers in the branch.
• Cross-sell bank and third-party products.
• Engage with existing customers and generate referrals.
• Process customer transactions within defined turnaround time.
• Promote alternate channels of banking (Internet/Mobile/WhatsApp).
• Maintain compliance and audit readiness.
• Daily CRM entries and participation in bank campaigns.

Skills

Customer relationship

Cross-selling

Communication skills

CRM systems

Education

Bachelor's degree in any discipline

Tools

CRM system

Banking software

Job description

Role & responsibilities

• As a part of the branch banking team, Branch Relationship Officers (BROs) are responsible for providing financial solutions to customer by offering banks products, providing service to existing and New To bank customers in the branch and adding new customers through referral generation activities and customer visits.


• They will be required to use their communication skills to add new customers and Cross Sell of Bank products.


• As part of daily cadence, BROs are required to engage with existing customers of Bank which are mapped to their portfolio for offering additional products of the bank as per the need of the customer.


• BROs are expected to process customer transactions and Service requests within defined turnaround time (TAT) and ensure end to end closure.


• BROs may also be posted as teller as per organizations requirements for processing cash transactions of customers.


• BROs shall introduce customers to alternate channels of banking such as Internet Banking, mobile banking, Whatsapp banking wherever possible


• Offering solutions and Cross selling Banks retail banking and third party products as per assigned budgets. (Eg. Life insurance, General insurance, Mutual Funds, Loans etc.)


• Achieve Business budgets as assigned by the organization on a monthly basis consistently.


• Generating referrals and leads of new customers for sale of banks products.


• Promoting banks products by taking part in marketing activities and customer visits outside the branch.


• Contact existing customers for bringing in more deposits and cross selling of bank’s products.


• Timely and accurate processing of customer transactions and requests.


• Handle customer queries and provide correct solutions to ensure there are no customer complaints.


• Follow all compliance guidelines (regulatory and legislative) for each activity released from time to time.


• Ensure that all audit requirements of the bank are met optimum audit rating.


• Complete all mandatory certifications required for the role (EUIN, SP Certification etc.)


• Complete all learning activities/ trainings conducted by the bank from time to time.


• Daily entry of interaction with customers in bank’s CRM system.


• Participate and follow all initiatives/ Campaigns/ Drives that are undertaken by the bank from time to time

Preferred candidate profile

For successful execution of the job, the candidate should possess the following:

• Knowledge of banking regulations and norms


• Maintain a high level of knowledge of banking products and services


• Good communication (both verbal and written) skill in both English and the local language


• Ability to handle pressure and meet deadlines


• Good networking and relationship building skills.