Content and Sales Enablement Manager

Optum; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Optum, a global health services company, is seeking a marketing content specialist to craft articles, blogs, white papers, LinkedIn posts, infographics and case studies that support sales and thought leadership. The role will drive compelling narratives across channels to engage providers and patients.

The position also involves repurposing longform content into shortform assets, building sales toolkits, newsletters, and maintaining editorial calendars and asset libraries while collaborating

Qualifications

• 3+ years of experience in marketing, with a focus on content creation.
• Experience writing content such as white papers, articles, blogs and social media content.
• Strong organizational skills with ability to multi-task and manage many tactics end-to-end.
• Collaborative team player with solid interpersonal skills and stakeholder management.
• Demonstrated ability to manage projects and adapt to changing priorities.

Responsibilities

• Content creation: draft content such as articles, blogs, white papers, LinkedIn posts, infographics, and case studies
• Content creation: Manage the creation of event assets, including booth designs, event materials, social media content
• Content creation: Repurpose longform content (e.g., white papers) into shortform assets such as LinkedIn posts, infographics, and short articles
• Content creation: Create and maintain sales toolkits
• Content creation: Manage the creation and distribution of the monthly sales newsletter
• Content creation: Complete content briefs for website creation and updates
• Content creation: Build and update bills of materials (e.g., decks, onepagers, FAQs) using approved messaging and creative briefs
• Content creation: Create battle cards using completed research and approved inputs
• Sales Enablement Operations: Manage and maintain the Sales Hub
• Sales Enablement Operations: Manage the annual audit of sales and marketing materials, including assigning assets to product marketers for review, tracking feedback, applying edits, and maintaining an asset tracker with details such as last review date and legal approval status
• Sales Enablement Operations: Maintain and manage the archive of marketing and sales assets
• Sales Enablement Operations: Track asset usage and performance metrics
• Sales Enablement Operations: Maintain SOPs
• Sales Enablement Operations: Manage editorial calendars and content trackers
• Sales Enablement Operations: Apply brand, legal, and compliance edits once approvals are received
• Compliance and Policy: Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Skills

Marketing content creation

Content writing

Project management

Stakeholder management

Organizational skills

Tools

PowerPoint

Job description

Job Summary

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Responsibilities

• Content creation: Use creative briefs and messaging guides to draft content such as articles, blogs, white papers, LinkedIn posts, infographics, and case studies
• Content creation: Manage the creation of event assets, including booth designs, event materials, social media content
• Content creation: Repurpose longform content (e.g., white papers) into shortform assets such as LinkedIn posts, infographics, and short articles
• Content creation: Create and maintain sales toolkits
• Content creation: Manage the creation and distribution of the monthly sales newsletter
• Content creation: Complete content briefs for website creation and updates
• Content creation: Build and update bills of materials (e.g., decks, onepagers, FAQs) using approved messaging and creative briefs
• Content creation: Create battle cards using completed research and approved inputs
• Sales Enablement Operations: Manage and maintain the Sales Hub
• Sales Enablement Operations: Manage the annual audit of sales and marketing materials, including assigning assets to product marketers for review, tracking feedback, applying edits, and maintaining an asset tracker with details such as last review date and legal approval status
• Sales Enablement Operations: Maintain and manage the archive of marketing and sales assets
• Sales Enablement Operations: Track asset usage and performance metrics
• Sales Enablement Operations: Maintain and update team SOPs
• Sales Enablement Operations: Manage editorial calendars and content trackers
• Sales Enablement Operations: Apply brand, legal, and compliance edits once approvals are received
• Compliance and Policy: Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications

• 3+ years of experience in marketing, with a focus on content creation
• Experience writing content such as white papers, articles, blogs and social media content
• Proven ability to be highly organized and to multi-task, managing a high volume of tactics from concept to execution to optimization
• Proven ability to be a team player with solid interpersonal skills, ability to work with multiple stakeholders and build good working relationships
• Demonstrated ability to project manage
• Proven comfortable with ambiguity and able to shift projects and strategies to meet the changing landscape

Preferred Qualifications

• Experience designing PowerPoint presentations
• Experience marketing to provider and health plan/insurance organizations
• Experience supporting sophisticated sales organizations and fast-paced technology marketing teams