AVP/VP - Products and Customer Experience

DocOnline; Delhi; On-site; INR 3,800,000 - 5,500,000; Full time

Job summary

DocOnline, a leading Indian healthtech platform, seeks a Senior Product Lead to drive the flagship product, focusing on customer experience, UI/UX, and market-driven strategy. You will guide cross-functional teams, define strategies, and optimize user flows to improve retention and lifetime value.

Ideal candidates have 12+ years in healthtech product management, strong analytics, and excellent communication. Experience with upsell/cross-sell in digital health apps is highly valued.

Qualifications

• Bachelor’s degree required; Master’s preferred.
• 12+ years of product management experience in healthtech, focused on customer experience and UI/UX development.
• Strong analytical skills with market research, competitive analysis and user research experience.
• Excellent communication and collaboration skills with stakeholders at all levels.
• Deep understanding of agile product development and cross-functional leadership.
• Healthcare regulations familiarity is a plus.

Responsibilities

• Lead end-to-end development and enhancement of the healthtech product from ideation to execution.
• Conduct market research and competitive analysis to identify market requirements and differentiation opportunities.
• Define and prioritize product features based on customer feedback, market insights and business goals.
• Collaborate with UI/UX design to create intuitive interfaces optimizing customer experience.
• Work with IT to translate requirements into technical specs and ensure timely delivery.
• Assess user flows to improve usability, efficiency and satisfaction.
• Develop upsell and cross-sell strategies within the app to boost retention and lifetime value.
• Use data-driven insights to track performance and drive continuous improvement.
• Advocate for users throughout the product lifecycle.
• Lead agile teams fostering collaboration, innovation and accountability.

Skills

Customer experience

UI/UX development

Market research

Competitive analysis

Agile product development

Cross-functional leadership

Data analytics

Stakeholder engagement

Education

Bachelor's degree in Business/CS/Engineering

Master's degree preferred

Job description

DocOnline is one of India's leading primary healthcare platforms, providing integrated healthcare services including telemedicine, mental health support, preventive healthcare, diagnostics, radiology, pharmacy and wellness solutions.

With over two million active subscribers, DocOnline is uniquely positioned to transform healthcare engagement and improve health outcomes through proactive, personalized and accessible care.

Role Overview:

We are seeking a dynamic and experienced Senior Product Lead to join our team. The successful candidate will be responsible for driving the development and evolution of our flagship healthtech product. This role requires expertise in customer experience, UI/UX development, market research, and competition assessments, as well as the ability to collaborate effectively with cross-functional teams. Additionally, the Senior Product Lead will play a key role in assessing and improving existing user flows and enabling upsell and cross-sell functionality within the app to enhance retention and customer lifetime value.

Key Responsibilities:

• Lead the end-to-end development and enhancement of our healthtech product, from ideation to execution, ensuring alignment with business objectives and customer needs.
• Conduct comprehensive market research and competitive analysis to identify market requirements, trends, and opportunities for differentiation.
• Define and prioritize product features and enhancements based on customer feedback, market insights, and business goals.
• Collaborate closely with the UI/UX design team to create intuitive and visually appealing user interfaces that optimize the customer experience.
• Partner with the IT team to translate product requirements into technical specifications and ensure timely and high-quality delivery.
• Assess existing user flows and identify areas for improvement to enhance usability, efficiency, and overall satisfaction.
• Develop and implement strategies to enable upsell and cross-sell functionality within the app, with the goal of improving retention and increasing customer lifetime value.
• Utilize data-driven insights and analytics to track product performance, measure the impact of product initiatives, and drive continuous improvement.
• Act as a customer advocate, championing the needs and preferences of our users throughout the product development lifecycle.
• Lead cross-functional teams through agile product development methodologies, fostering a culture of collaboration, innovation, and accountability.

Qualifications:

• Bachelor’s degree in business, Computer Science, Engineering, or related field; Master’s degree preferred.
• Proven track record of success and 12+ years of experience in product management roles within the healthtech industry, with a focus on customer experience and UI/UX development.
• Strong analytical skills and experience conducting market research, competitive analysis, and user research.
• Exceptional communication and collaboration skills, with the ability to engage effectively with stakeholders at all levels of the organization.
• Deep understanding of agile product development methodologies and experience leading cross-functional teams in a fast-paced environment.
• Familiarity with healthcare regulations and compliance standards is a plus.
• Creative problem-solving abilities and a passion for driving innovation and continuous improvement.
• Experience implementing upsell and cross-sell strategies within digital products is highly desirable.