AVP, Data Strategy & Intelligence (Marketing)

Cvent; Gurugram District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Cvent is seeking a visionary Head of Data Strategy & Operations to lead the unified data function across its Enterprise Corporates and Hospitality clouds. You will set the vision for acquiring, enriching, governing, and activating the marketing database, guiding a team of ~40 across three specialized functions.

You will report to the VP, Global Demand Center and partner with IT, Sales, Product Marketing, and Analytics to drive a modern AI-native operating model that advances data-driven decision

Responsibilities

• Strategic Leadership: Own the end-to-end data strategy for Cvent's marketing database across EC and HC; define ICP, TAM/SAM, and persona frameworks.
• Team & Org Leadership: Lead three functional sub-teams, develop career paths, and implement a unified operating model to enable scale.
• Data Operations & Quality: Ensure data quality thresholds, oversee normalization, deduplication, governance, and validation across clouds.

Job description

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Overview

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. Headquartered in Tysons Corner, Virginia, Cvent (formerly NYSE: CVT) was acquired by Blackstone and Vista for $4.6B in 2023. Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections. Cvent is redefining the meetings and events industry through technology that advances human connection.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation. Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

About The Role

The Head of Data Strategy & Operations is a senior leadership role responsible for building and leading the unified data function across Cvent's primary clouds: Enterprise Corporates (EC) and Hospitality (HC). This is a strategic and operational role — you will set the vision for how Cvent acquires, enriches, governs, and activates its marketing database, while managing a team of ~40 across three distinct functions. This is a newly created role designed to consolidate previously fragmented data functions into a single, accountable team with unified strategy, cloud-specific ownership, and a modern AI-native operating model. You will report into the VP, Global Demand Center and partner closely with IT, Sales, Product Marketing, and Analytics.

In This Role, You Will

Strategic Leadership

• Own the end-to-end data strategy for Cvent's marketing database — acquisition, enrichment, governance, and activation — across EC and HC
• Define and maintain ICP, TAM/SAM, and persona frameworks in partnership with Product Marketing and Sales
• Build and drive cloud-specific scorecards that create clear accountability for EC and HC data quality, coverage, and campaign readiness
• Serve as the single accountable leader for the ADI function; act as the primary liaison to the VP of GDC, CMO, and cross-functional partners

Team & Org Leadership

• Lead three functional sub-teams — Audience Strategy & Intelligence, Data Acquisition & Activation, and Data Infrastructure & Governance
• Develop and retain strong team leads; build career paths and capability plans within each function
• Drive a unified operating model that eliminates duplication across previously siloed teams and enables scale without proportional headcount

Data Operations & Quality

• Ensure the marketing database meets and exceeds quality thresholds: Account accuracy ≥80%, Contact accuracy ≥85%, SAM coverage >80%
• Oversee database normalization, deduplication, governance, and data validation across both clouds