AVP- Business Finance

Urban Company; Gurugram District; On-site; INR 5,000,000 - 7,500,000; Full time

Job summary

Urban Company is seeking a senior finance professional to own a large vertical within the India Consumer Services P&L, focusing on net GMV, revenue, and margin improvement. You will build rolling forecasts and prepare management packs, narrating drivers behind performance to leadership.

The role requires strong P&L ownership, unit economics expertise, and cross-functional collaboration with partners, supply, and GTM teams to optimize pricing and incentives.

Qualifications

• 6–10 years of experience in business finance, FP&A, or commercial finance in consumer internet/marketplace.
• Strong P&L ownership mindset and ability to translate financial analysis into business decisions.
• Fluency with unit economics and margin analysis across categories, cities, and cohorts.

Responsibilities

• Own a large vertical within India Consumer Services P&L with net GMV, net revenue, and margins.
• Build rolling forecast models and track actuals vs. plan across categories and cities.
• Prepare management packs and narrate performance drivers to leadership.
• Model unit economics at category×city level and flag margin risks early.
• Collaborate with partner, supply, and GTM teams on pricing, incentives, and margins.

Skills

P&L ownership

Unit economics

Excel modelling

Finance modelling

Business partnering

Pricing strategy

Stakeholder management

Job description

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, etc., all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized, and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

Urban Company started as UrbanClap in November 2014, when its founders, Abhiraj, Raghav, and Varun, realized that the home services industry was predominantly unorganized, fragmented, and offline. Customers found it challenging to avail quality services conveniently, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind —

Why This Role Exists

• Customer love: Build a platform that offers truly delightful and differentiated services
• Partner empowerment: Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood
• Technology first: Bring innovation and technology to an age-old industry

What You Will Own

• Own a Large Vertical within India Consumer Services P&L — Net GMV, net revenue (take rate), contribution margin, and Adjusted EBITDA — on a monthly and quarterly basis
• Build and maintain the rolling forecast model, tracking actuals vs. plan across categories, cities, and customer cohorts
• Prepare management packs for the business; own the narrative on performance drivers

Contribution Margin & Unit Economics

• Run structured contribution-margin variance analysis — isolating take-rate movement, category mix, city mix, pricing, and partner-payout changes — and drive the overall margin improvement framework
• Model unit economics at the category × city level (GMV per order, take rate, partner payout, CAC, frequency, and repeat behavior); flag margin-dilutive decisions before they hit the P&L
• Track the economics of customer acquisition and retention — CAC, payback, cohort GMV, and lifetime contribution — as the customer base grows

Partner & Supply Economics

• Work closely with the supply/category teams on partner earnings, payout structures, and incentive spends, and their impact on contribution margin
• Monitor supply health and utilization economics — cost-to-serve, partner earnings per hour, and the trade-offs between fill rate, pricing, and partner payouts — and flag risks early to leadership
• Track and model the cost of supply-side programs (onboarding, training, product/tools, financing, insurance) as scale benefits accrue

Business Partnering & GTM Finance

• Partner with category and city teams to evaluate market-level economics and prioritize investment — which categories and cities to lean into and where to protect margin
• Evaluate pricing, take-rate, and incentive decisions on a financial basis: contribution margins, break-even volumes, and elasticity/cannibalization effects
• Support new category and new-city expansion, and adjacent offerings, with financial modelling and go/no-go frameworks

What We Are Looking For

Must-Have

• 6–10 years of experience in business finance, FP&A, or commercial finance — ideally in a consumer internet, marketplace, services, or high-growth D2C/e-commerce business
• Strong P&L ownership mindset — you should be as comfortable owning the moving pieces of a P&L as reporting on them
• Fluency with unit economics and margin analysis in a two-sided or multi-category business — understanding how mix shifts (category, city, cohort) hit both the numerator and denominator of margin %
• High proficiency in Excel / Google Sheets; ability to build clean, formula-driven models without relying on manual overrides
• Ability to work directly with business leaders — translating financial analysis into decisions, not just reporting numbers
• Comfort with ambiguity; India Consumer Services is scaling fast and the finance function continues to evolve alongside it
• Prior experience in a marketplace, platform, or consumer-services business — working with category or city teams, managing marketing/incentive spends, and evaluating customer and supply-side economics — will be weighted heavily
• Understanding of how GTM levers (cashbacks, platform fees, partner payouts, incentives) interact with contribution margins is directly relevant to what this role deals with daily
• Experience in a business where pricing, take rate, and market/category profitability are live decisions (not just budget exercises) is a strong fit

Good to Have

• Familiarity with two-sided marketplace or unit-economics-driven business models
• Experience supporting investor-facing reporting or preparing materials for listed company disclosures
• Prior experience in a startup or high-growth environment where finance is a commercial function, not just a control function

At Urban Company we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, color, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.