Asst .Mgr -Product, Van Heusen

Aditya Birla Group; Bengaluru; Remote; INR 600,000 - 1,200,000; Full time

Job summary

Aditya Birla Group in Bengaluru, India, seeks a Brand Merchandise Manager to drive category growth with a strong focus on PC:MRP margins and profitability. The role requires leadership in season ranges, capsule collections, and tradeshow management across multiple channels.

You will manage PLM, product grids, TS analysis, and market benchmarking to keep ahead of competition and maintain freshness in the line.

Qualifications

• Experience in fashion/retail brand merchandising.
• Strong understanding of PC:MRP margins.
• Ability to analyze category performance and trends.

Responsibilities

• Manage the entire Brand Merchandise for Category and ensure growth.
• Drive product innovation and fashionability across channels.
• Lead seasonal range planning, capsule collections, and trade shows.
• Monitor category margins, sell-through, and market benchmarks.
• Oversee PLM, product grids, TS analysis and defect-related actions.

Skills

Brand merchandising

Category management

Market analysis

Product innovation

Tools

Sell-through analysis

Product lifecycle mgmt

TS analysis

Market benchmarking

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Location : India Karnataka BLR Yemalur - Block 2

Organization : Fashion & Retail

Job Description:

Job Purpose

To manage the entire Brand Merchandise for Category and ensure the growth of the brand in all channels with the required PC: MRP and profitability.

Key Challenges:

• 1. Ensure Category Growth and Maintaining PC:MRP/Category Margins of the category within the budget.
• 2. Stay always ahead than Competition Brands in terms of Product Innovation/Fashionability.

KRA2Partner visits Vendor, Market and Factory visitsKRA3Quality Improvement Actions to be taken on PPMH scores for the category
Analysis of cause of defects and quality issuesKRA4Product Lifecycle Management Product grids
TS Analysis
Sell Through charts
Market BenchmarkingKRA5Category performance Season range primary performance
- category volume growth
-category performance in wholesale trade
Season range secondary performance
Core line secondary performanceKRA6Product Re-engineering Pure Product cost improvement of L2L through product re-engineering measures, clearly demonstrating the impact
Infusing freshness into the line through product innovationKRA7Tradeshow Management Creation of season merchandise range and capsule collections for various channels as per requirements identified. From Design to Order release complete stake holder management.

Job Context & Major Challenges

Key Challenges:

• 1. Ensure Category Growth and Maintaining PC:MRP/Category Margins of the category within the budget.
• 2. Stay always ahead than Competition Brands in terms of Product Innovation/Fashionability.

KRA2Partner visits Vendor, Market and Factory visitsKRA3Quality Improvement Actions to be taken on PPMH scores for the category
Analysis of cause of defects and quality issuesKRA4Product Lifecycle Management Product grids
TS Analysis
Sell Through charts
Market BenchmarkingKRA5Category performance Season range primary performance
- category volume growth
-category performance in wholesale trade
Season range secondary performance
Core line secondary performanceKRA6Product Re-engineering Pure Product cost improvement of L2L through product re-engineering measures, clearly demonstrating the impact
Infusing freshness into the line through product innovationKRA7Tradeshow Management Creation of season merchandise range and capsule collections for various channels as per requirements identified. From Design to Order release complete stake holder management.

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