Associate - Social Media Analytics

Kulfi Collective; Mumbai; Hybride; INR 800 000 - 950 000; Plein temps

Résumé du poste

Kulfi Collective is seeking an Associate - Social Media Analytics in Worli, Mumbai (Hybrid) to transform raw social data into actionable insights. You will connect performance across brands to cultural trends, informing strategy, creative briefs, and campaigns.

You’ll read and question data, not just present it, and drive smarter decisions by integrating platform changes and creator behavior into meaningful recommendations.

Qualifications

• You analyze data to tell a story, not just present numbers.
• You ask the right questions, pull the necessary data, and provide actionable insights.
• You keep reports accurate by QA and spotting inconsistencies.
• You track platform dynamics (Instagram, YouTube, Reddit) and translate to content impact.
• You leverage AI/LLMs where they genuinely help in research and reporting.

Responsabilités

• Turn raw data into a narrative with patterns and explanations.
• Investigate open questions, gather context, and provide usable answers.
• Maintain data integrity and prevent shaky figures from reaching clients.
• Monitor performance across key platforms and relate changes to content strategy.
• Apply AI tools to improve research, analysis, and reporting tasks.

Connaissances

Analytical mindset

Curious

Data storytelling

Cultural awareness

LLM experience

Outils

AI tools

Description du poste

Job Description:

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

KULFI COLLECTIVE

Associate - Social Media Analytics

Role Associate - Social Media Analytics
Reporting to Lead, Social Media - Analytics & Strategy
Type Full-Time
Location Worli, Mumbai (Hybrid)

THE KIND OF WORK YOULL SHAPE
Most reports tell you what happened last week. We need someone who can tell us why, and what to do about it next.
This role sits at the centre of Intelligence, turning numbers from every platform and every brand into observations sharp enough to shape a client conversation, a creative brief, or the next campaign bet.

THE ROLE

Youre not here to pull numbers into a deck and call it a day. Youre here to read them, question them, and explain what they actually mean.
Youll dig into performance across brands and categories, connect it to whats happening in culture and on platforms, and turn all of it into insight that strategy, creative and clients can actually use.

WHAT YOULL DRIVE

• Turn raw data into a story. Spot the patterns and anomalies that matter, then explain why something performed the way it did, not just report that it did
• Dig into open questions on your own, pull the right data and context, and come back with an answer people can actually use
• Keep the numbers honest. QA reports, catch inconsistencies, and make sure nothing shaky reaches a client or strategy deck
• Track whats shifting on Instagram, YouTube, Reddit and beyond, and translate platform and algorithm changes into what they mean for content
• Read performance against whats actually happening in culture, news cycles, trends and creator behaviour, not just against last months numbers
• Bring AI and LLM tools into research, analysis, reporting and the parts of the job nobody wants to do by hand

WHAT MAKES THIS ROLE DIFFERENT

• Your analysis feeds straight into strategy and client conversations, not a monthly deck that sits in someones inbox
• Youll work across brands and categories, not one account on repeat
• Youre expected to have a point of view on the data, not just present it
• Youll help shape how the team uses AI tools, not just adopt whats handed down

WHO YOU ARE

• You can look at a spreadsheet and see a story, not just numbers
• Youre curious enough to go find the answer yourself instead of waiting to be told
• Youre comfortable in large, messy datasets, and somehow still spot the one number thats wrong
• You know why something moved on Instagram before anyone has to ask
• Youre plugged into culture and online communities, and can connect a spike in the data to whats actually happening in the world
• Youve used LLMs enough to know where they genuinely help, and where they dont

BEFORE YOU APPLY

This role is built for someone who wants to explain the data, not just deliver it. If youre looking for a purely reporting or dashboard-maintenance role, this probably isnt the right fit.
Its a great fit if:

• You'd rather find the one insight that matters than list twenty metrics
• You already have opinions about whats changing on social platforms right now
• Youre comfortable saying I dont know yet, let me find out, and then actually finding out

More about Kulfi Collective

We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.

Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between?

Here is everything you need to know.