Associate Product Marketing Manager

Scrut Automation; India; Remote; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Comprehensive medical insurance coverage

Flat-hierarchy, performance-driven culture

Rapid growth and learning opportunities

Competitive package and benefits

Job summary

A high-growth SaaS company in India is seeking an Associate Product Marketing Manager to drive product strategy and marketing initiatives. This role involves conducting market research, developing product messaging, and working collaboratively across teams to launch marketing campaigns. The ideal candidate will have a Bachelor's degree in Marketing and at least 3 years of B2B product marketing experience, along with strong communication and presentation skills. This position offers a competitive package in a performance-driven culture.

Qualifications

• 3+ years of product marketing experience in B2B SaaS.
• Demonstrated writing and communication skills with product/content marketing.
• Experience creating differentiated product positioning and company messaging.

Responsibilities

• Build positioning and messaging for marketing campaigns.
• Conduct market research on industry trends.
• Align with product managers on market problems and strategy.

Skills

Product marketing experience

Digital marketing automation tools

Strong presentation skills

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Google Analytics

Job description

Job Title: Associate Product Marketing Manager

Scrut Automation is a global leader in Governance, Risk, and Compliance (GRC). Our mission is to help modern enterprises move beyond simple checklists to build a security‑first culture. We provide a single, intelligent platform that helps companies achieve and maintain compliance for standards like SOC 2, ISO 27001, and HIPAA, while also proactively managing risk.

We are a high‑growth, remote‑first company with a strong focus on collaboration, ownership, and customer obsession. We believe in building a team of smart, motivated builders who are passionate about solving complex problems for our customers.

The Role:

The person in this role is an essential member of the marketing team binding product strategy with industry and competitor research to develop effective marketing tactics that generate Marketing‑Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and drive sales. You will be focused on amplifying our product story to reach our audience and have the opportunity to work across functional groups to drive integrated campaigns, product launches, sales enablement initiatives, and other go‑to‑market programs.

What You’ll Do:

• Build our positioning and messaging that differentiates our products in the market to support all our marketing campaigns
• Conduct market research and stay up-to-date on industry trends and the competitive landscape
• Work closely with product managers to align on key market problems and overall go‑to‑market strategy
• Plan the launch of all new features and new products. This includes defining the value proposition, messaging, and orchestrating the creation of new collateral and assets
• Deeply understand how to scope and execute marketing strategies needed to reach different customer segments
• Author and own product content marketing for product positioning, case studies, battle cards, feature sheets, and selling tools and drive top‑of‑funnel leads in collaboration with the broader marketing team
• Manage external agencies and vendors as needed
• Identify success metrics for campaigns and activities, and drive regular communication on progress with key stakeholders
• Partner with growth marketing, content, design, and communications teams to ensure we are telling our story across all of our channels.

What You’ll Bring:

• Bachelor’s degree in Marketing or related field.
• Must have 3+ years of product marketing experience in B2B SaaS.
• Have a portfolio of past product/marketing work to demonstrate writing and communication skills with product/content marketing
• Exceptional skills in creating differentiated product positioning and company messaging
• Familiar with digital marketing automation tools such as HubSpot and Google Analytics
• Strong presentation skills to represent Scrut in customer meetings, virtual events and webinars, conferences, and more
• Desire to work in a fast‑paced, dynamic environment

What We Offer:

• Opportunity to make an early impact on one of the most promising, high‑growth SaaS startups in India
• Flat‑hierarchy, performance‑driven culture
• Rapid growth and learning opportunities
• Comprehensive medical insurance coverage
• A high‑performing action‑oriented team
• Competitive package, benefits and employee‑friendly work culture

Note: Due to a high volume of applications, only the shortlisted candidates will be contacted by the HR team. We appreciate your interest and effort.

Seniority Level: Associate

Employment Type: Full‑time

Job Function: Marketing

Industries: Software Development