Associate Manager - Campaign Analytics and Reporting

Accenture India Private Limited; Bengaluru; On-site; INR 3,000,000 - 5,500,000; Full time

Job summary

Accenture is seeking an experienced I&F Decision Sci Practitioner Assoc Mgr to lead the Campaign Analytics capability within Marketing Operations. You will manage a team of analysts, delivering audience strategies, customer insights, and campaign measurement for global clients.

A strong background in marketing analytics and CRM analytics is required. Candidates should have 10–14 years of experience, with 5+ years in leadership roles, and expertise in SQL, Power BI/Tableau, and AI-driven

Qualifications

• 10–14 years of experience in analytics
• 5+ years in a lead role in campaign analytics, CRM analytics, or marketing analytics
• Deep expertise in customer segmentation, campaign measurement, and CRM analytics methodologies
• Strong SQL and data skills; ability to review and validate technical work
• Proficiency in Power BI or Tableau for dashboard development

Responsibilities

• Define and govern campaign analytics strategy across client engagements, including segmentation frameworks and measurement methodologies.
• Lead a team of campaign analytics professionals, providing direction, development, and performance management.
• Act as a senior client advisor on audience strategy, campaign measurement, and customer insight, presenting to C-suite and marketing leaders.
• Establish test-and-learn programs and experimentation frameworks that drive continuous improvement in campaign effectiveness.
• Drive integration between campaign analytics and marketing technology platforms.
• Define KPIs and success metrics for campaigns across acquisition, retention, cross-sell, and loyalty objectives.
• Support build and maintain campaign performance dashboards providing real-time and retrospective views of marketing effectiveness.
• Champion the use of insights and analytics in shaping marketing strategy and media investment.
• Ensure data governance, privacy compliance, and ethical use of customer data across all analytics activities.
• Identify and develop new analytics capabilities, tools, and approaches that differentiate Accenture's service offering.

Skills

Campaign analytics

CRM analytics

Marketing analytics

SQL

Education

Bachelor's or Master's in Marketing/Statistics/Business

Tools

SQL

Power BI

Tableau

Job description

I&F Decision Sci Practitioner Assoc Mgr Skill required: Delivery - Campaign Analytics & Reporting Designation: I&F Decision Sci Practitioner Assoc Mgr Qualifications: Any Graduation Years of Experience: 10 to 14 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Accenture is a global professional services company specializing in strategy, consulting, technology, operations, digital, cloud, and security services. With approximately 699,000 employees serving clients in 120+ countries, Accenture helps organizations drive innovation and create value through technology and human ingenuity. Visit us at www.accenture.com.

You will lead the Campaign Analytics capability within Accenture Marketing Operations, managing a team of analysts and senior analysts to deliver superior audience strategies, customer insights, and campaign measurement for global clients.

• Total 9plus years of experience; 5plus years in a lead role in campaign analytics, CRM analytics, or marketing analytics.
• Deep expertise in customer segmentation, campaign measurement, and CRM analytics methodologies.
• Strong SQL and data skills; ability to review and validate technical work across the team.
• Proficiency in Power BI or Tableau for dashboard development.

What are we looking for?

• Experience with AI,ML-driven personalization and decision engines.
• Experience leveraging AI and automation tools to streamline analytics workflows, improve campaign decision-making, and enhance operational efficiency.
• Proven track record of managing client relationships and delivering analytics-led transformation at scale.
• Experience leading and developing high-performing analytics teams.
• Excellent executive communication, storytelling, and presentation skills.
• Bachelor s or master s degree in marketing, Statistics, Business, or a related field.

Roles and Responsibilities

• Define and govern campaign analytics strategy across client engagements, including segmentation frameworks, measurement methodologies, and insight generation.
• Lead a team of campaign analytics professionals, providing direction, development, and performance management.
• Act as a senior client advisor on audience strategy, campaign measurement, and customer insight - presenting to C-suite and senior marketing leaders.
• Establish test-and-learn programs and experimentation frameworks that drive continuous improvement in campaign effectiveness.
• Drive integration between campaign analytics, and marketing technology platforms
• Define KPIs and success metrics for campaigns across acquisition, retention, cross-sell, and loyalty objectives.
• Support in build and maintain campaign performance dashboards that provide real-time and retrospective views of marketing effectiveness.
• Champion the use of insights and analytics in shaping marketing strategy, audience planning, and media investment.
• Ensure data governance, privacy compliance, and ethical use of customer data across all campaign analytics activities.
• Identify and develop new analytics capabilities, tools, and approaches that differentiate Accenture s service offering.