Associate Manager -Account Based Marketing

Indegene Inc.; India; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Indegene Inc. is seeking an Associate Manager, Account-Based Marketing to drive targeted programs for priority accounts. You will collaborate with sales, content, digital marketing, and operations to build campaigns based on account research and insights, enhancing engagement and pipeline growth.

This hands-on role requires structured thinking, strong execution, and the ability to coordinate timelines, track performance, and propose improvements across channels.

Qualifications

• MBA or equivalent in marketing/business/communications.
• 2–4 years in B2B marketing, ABM, demand gen, or digital marketing.
• Experience with multi-channel campaigns.
• Strong research, analytical, and project management skills.
• Good communication and stakeholder management.

Responsibilities

• Account research and planning: research priority accounts, map stakeholders, align with sales.
• Campaign execution: plan and run targeted campaigns across email, content, social, events, webinars, and digital channels.
• Sales and stakeholder collaboration: coordinate with sales and account teams, share insights and updates.
• Measurement and reporting: track engagement, maintain dashboards, analyze results, and suggest improvements.

Education

MBA in Marketing / Business / Communications

Job description

Associate Manager -Account Based Marketing

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Language Candidate Login Job Description Job Alerts Link Job Title: Associate Manager -Account Based Marketing Posting Start Date: 03/08/2026 Job Description:

Job Description

About the role

We are looking for an Associate Manager, Account-Based Marketing, to help plan and execute targeted marketing programs for priority accounts.

You will work closely with sales teams, business leaders, subject-matter experts, content, digital marketing, design, and marketing operations. You will use account research and business insights to create relevant campaigns that improve engagement, strengthen client relationships, and support pipeline growth.

This is a hands-on role for someone who can combine structured thinking with strong execution. You should be comfortable conducting research, developing campaign plans, coordinating stakeholders, managing timelines, tracking performance, and recommending improvements.

Key responsibilities

• Account research and planning
  • Research priority accounts, including their business strategy, key stakeholders, market developments, challenges, and potential areas of opportunity.
  • Support the development of account plans, stakeholder maps, messaging frameworks, and campaign briefs.
  • Identify relevant stakeholder groups and help tailor engagement to their priorities.
  • Align with sales on account goals and opportunities
  • Track account signals and updates
• Campaign execution
  • Plan and execute targeted campaigns across email, content, social media, events, webinars, executive engagement, and digital channels.
  • Coordinate the development of campaign assets with content, creative, digital, and subject-matter teams.
  • Support the creation of personalized content and engagement journeys for priority accounts.
  • Support account-focused events, workshops, roundtables, and executive outreach programs.
• Sales and stakeholder collaboration
  • Work closely with sales and account teams to align marketing activities with account priorities.
  • Coordinate regular reviews to share campaign progress, engagement insights, and recommended next steps.
  • Provide sales teams with relevant content, messaging, account insights, and campaign updates.
• Measurement and reporting
  • Track engagement, delivery, and content performance
  • Maintain dashboards and reports
  • Analyze results and suggest improvements
  • Support pipeline and opportunity impact tracking

Must Have

Experience and qualifications

• MBA or equivalent in marketing/business/communications
• 2–4 years in B2B marketing, ABM, demand gen, or digital marketing
• Experience with multi-channel campaigns
• Strong research, analytical, and project management skills
• Good communication and stakeholder management

Key capabilities

• Structured and analytical thinking
• Stakeholder coordination
• Project and timeline management
• Attention to detail
• Commercial awareness
• Clear written and verbal communication

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.