Associate Editor - AD Pro Directory

Condé Nast India; Mumbai; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Condé Nast India seeks an associate editor to lead the AD Pro Directory vertical. The role involves planning and commissioning high-quality digital stories with professional photography, collaborating with editorial and commercial teams, and ensuring editorial integrity across partner content for the AD Pro Directory.

You will drive SEO-driven content, oversee copy quality, and work to expand the vertical through editorial coverage and engaging social media assets and events.

Responsibilities

• Plan and commission articles for the AD Pro Directory vertical, ensuring high-quality digital stories with professional photography and editorial representation.
• Work with editorial and commercial teams to quality-check brands and architects/designers brought on board the AD Pro Directory.
• Identify digital stories, commission them, and write content for the AD website in collaboration with the AD editorial team.
• Ensure copy, grammar, spelling, and hygiene checks on the AD Pro Directory links are maintained.
• Collaborate with planning to grow the vertical and highlight standout AD Pro Directory partners for editorial coverage.
• Supervise and edit social media creatives for AD Pro Directory and manage partner communications editorially.
• Ideate digital, video, and event ideas to expand AD Pro Directory's influence and partnerships.
• Engage with commercial teams to understand partner works and identify opportunities for editorial coverage.

Job description

Condé Nast India is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video, and social platforms. Condé Nast is renowned for provocative, influential, award-winning content-across brands, across platforms, and across continents. Condé Nast India is dedicated to producing high-quality, compelling content that connects with India’s most influential audiences. A leader within the market, Condé Nast India produces the premium titles Vogue , GQ , Condé Nast Traveler , and Architectural Digest.

Areas of Responsibility (Key Result Areas):

• As the custodian of AD Pro Directory, the associate editor is an essential part of the AD team and should work in the best interest of AD and AD Pro Directory.
• They must build on the existing AD Pro Directory property through editorial and commercial means as determined by this vertical.
• They must propagate the AD Pro Directory vision as a community building exercise and find appropriate opportunities to build on that
• They must work alongside the editorial and commercial teams in doing a thorough quality check for all brands and architects/designers brought on board the AD Pro Directory.
• They should plan and commission articles for the AD Pro Directory vertical, and ensure that these are high-quality digital stories, with professionally shot photographs, while the designer or brand is represented in an editorial style.
• They must work closely with the AD editorial team to identify digital stories, commission them, and write them for the AD website
• They must understand SEO and traffic driven content.
• They must be responsible for all copy, grammar, spell checks, hygiene checks on the AD Pro Directory weblink.
• They must work closely with the AD Pro Directory planning team to grow the vertical, to identify the important products/projects of the onboarded AD Pro Directory partners and create opportunities for editorial coverage.
• They must supervise and edit all social media creatives for AD Pro Directory.
• They must supervise all communication sent out related to AD Pro Directory, and represent editorial in all partner communication.
• They must ideate and come up with digital, video, event ideas to expand the influence on AD Pro Directory
• They will work with the commercial teams to understand standout works of AD Pro Directory partner, represent AD editorial team in partner communication and identify opportunities for possible editorial coverage.
• They must identify potential AD Pro Directory members and reach out to them to facilitate on-boarding
• They must maintain a working relationship with members, identifying their needs and finding appropriate opportunities to address them (through print, digital, events)
• They must schedule and be accountable for AD Pro Directly outreach programs, especially those held in-person such as the Editor's Brunches
• They must plan the annual content calendar and event calendar for AD PRO Directory partners in sync with AD brand goals & priorities