Associate Director, Solutions Marketing

Kyndryl; Bengaluru; Hybrid; INR 1,800,000 - 3,200,000; Full time

Job summary

Kyndryl is seeking a Solution Marketing Manager to own positioning, messaging, and narrative for cloud propositions, enabling sales and GTM teams with credible assets.

You will drive cross-functional initiatives, partner with campaign, content, and alliance teams, and anticipate market shifts to keep narratives current across the modernization portfolio.

This role offers leadership opportunities and a path to influence portfolio strategy in a global, matrixed organization.

Qualifications

• Substantial B2B solution/portfolio marketing experience in enterprise technology or services.
• Ownership of core messaging artifacts from research through field adoption.
• Ability to translate technical capability into business outcomes for executive and practitioner audiences.
• Experience leading cross-functional work in a global, matrixed organization without formal authority.

Responsibilities

• Develop and maintain a point of view on buyers, market dynamics and competition; translate into positioning and GTM priorities.
• Own positioning, messaging and narrative for Cloud propositions for sales, marketing and GTM teams.
• Build cross-cohort messaging with business outcomes and technical proof for architects and practitioners.
• Proactively update artifacts to reflect market shifts and ensure alignment with modernization portfolio.
• Collaborate with stakeholders to connect narratives to wider portfolio messaging.

Skills

B2B marketing

Cross-functional leadership

Executive communication

AI fluency

Cloud technology

Portfolio marketing

Education

Bachelor’s degree

Tools

AI-enabled tools

Job description

Who We Are

At Kyndryl, we run and reimagine the mission‑critical technology systems that drive advantage for the world’s leading businesses. We are at the heart of progress; with proven expertise and a continuous flow of AI‑powered insight, enabling smarter decisions, faster innovation, and a lasting competitive edge. For our people—Kyndryls—that means doing purposeful work that powers human progress. Join us and experience a flexible, supportive environment where your well‑being is prioritized and your potential can thrive.

This Solution Marketing Manager is a key member and leader on the Solution Marketing team, owning the development of positioning, messaging and narrative that helps Kyndryl’s sales, marketing and GTM teams succeed. They own the artifacts and arguments that make Kyndryl’s capabilities credible and compelling to our target buyers. We are hiring for people skilled and passionate about the craft of solution marketing (often called portfolio or product marketing): getting inside a technical domain quickly, synthesizing customer, market, competitive and business insight, finding the customer tension and business value at stake, and building the positioning and evidence that make Kyndryl’s value obvious and differentiated. For this specific role, experience in cloud technology and cloud services is an asset. This is an individual contributor role with significant leadership opportunity to influence portfolio strategy. It works with limited direction and anticipates where the market and the business are moving and updates positioning ahead of being asked, rather than waiting for a brief. It is accountable for cross‑functional projects and mobilizes people who do not report to it.

Your Future at Kyndryl. Every position at Kyndryl offers a way forward to grow your career. We have opportunities that you won’t find anywhere else, including hands‑on experience, learning opportunities, and the chance to certify in all four major platforms. Whether you want to broaden your knowledge base or narrow your scope and specialize in a specific sector, you can find your opportunity here.

Key Responsibilities

Positioning, Value Proposition and Messaging

• Develop and maintain a point of view on buyers, their needs, market dynamics and competition; synthesize these inputs into implications for positioning, messaging and go‑to‑market priorities.
• Own the development of positioning, messaging and narrative for Cloud propositions so that sales, marketing and customer‑facing GTM teams have credible, evidence‑based assets to work from.
• Build messaging that works across the buying cohort: business outcomes and strategic relevance for executive buyers, and the technical specificity and proof required by architects and practitioners.
• Anticipate shifts in the market and proactively update artifacts before they go stale.
• Ensure the narratives connect to Kyndryl’s wider modernization portfolio message and Kyndryl’s top level narrative, so it lands as part of a whole rather than a standalone pitch.
• Contribute to naming decisions for propositions and offerings.

Buyer and Field Enablement

• Own the content on Kyndryl.com — accurate, current, and consistent with the agreed positioning.
• Build the first‑call and executive customer materials that carry narratives into live conversations.
• Run feedback loops with sales, delivery and solutioning teams, and refine messaging based on what actually happens in real engagements.
• Translate positioning into prioritized buyer stories, use cases and GTM plays, partnering with campaign, content, sales and alliance teams to determine how and where it should show up.

Stakeholder Partnership

• Become a critical part of extended teams, partnering closely on shared projects with the business stakeholders.
• Know what is being built and what is coming.
• Partner with the hyperscaler and broader alliance teams so messaging holds up in joint go‑to‑market and partner‑facing touchpoints.
• Influence and align stakeholders without formal authority — adapt the argument to the audience and find agreement rather than escalating.

Success Measures

Message Foundations: artifacts stay current with the business and the market, and buyer relevance, with updates landing ahead of change rather than after it. Credibility: recognized by business stakeholders as a trusted marketing partner, measured by demand for the role’s input. Cross‑functional delivery: named accountability on cross‑functional initiatives, delivered without direct authority over the contributors. Message adoption: positioning shows up intact in campaigns, field conversations and partner touchpoints.

Who You Are

• You’re good at what you do and possess the required experience to prove it. However, equally as important – you have a growth mindset; keen to drive your own personal and professional development.
• You’re customer‑focused – someone who prioritizes customer success in their work.
• And finally, you’re open and borderless – naturally inclusive in how you work with others.

Required skills and experience

• Substantial B2B solution, product or portfolio marketing experience in enterprise technology or services.
• Demonstrated ownership of core messaging artifacts — positioning, messaging frameworks, buyer journeys, proof points, etc. — from research through field adoption.
• Track record building positioning from customer and competitive insight.
• Experience translating technical capability into business outcomes for both executive and practitioner audiences.
• Evidence of leading cross‑functional work in a global, matrixed organization without formal authority.
• Demonstrated ability to learn a new technical domain quickly and become credible in it.
• Strong written and verbal communication, including with senior stakeholders.
• AI fluency, including the ability to use AI‑enabled tools to accelerate research, synthesis, content development and iteration while applying sound judgment to accuracy, differentiation, evidence and brand integrity.
• Strong business acumen, with the ability to connect technology capabilities, customer priorities and market dynamics to differentiated business value.

Nice to Have

• Experience in cloud technology and cloud services — hybrid and multicloud operating models, cloud economics, migration and modernization, or sovereign and regulated‑industry cloud requirements.
• Experience working with hyperscaler alliance teams on joint positioning.
• Experience working with industry analysts and contributing to analyst evaluations or briefings.
• Bachelor’s degree.

Preferred skills and experience

• Experience marketing technology or services to enterprise customers.
• Familiarity with analyst engagement and market positioning activities.
• Experience supporting go‑to‑market launches or solution introductions.
• Experience working with global or geographically distributed teams.

Being You

The “Kyn” in Kyndryl means kinship, which represents the strong bonds we have with each other, our customers and our communities. We focus on ensuring all Kyndryls feel included and we welcome people of all cultures, backgrounds, and experiences. Even if you don’t meet every requirement, we encourage you to apply. We believe in growth, and we’re excited to see what you can bring. At Kyndryl, employee feedback has told us that our number one driver of employee engagement is belonging. That sense of belonging — being a valued, respected, trusted member of the team — is fundamental to our culture and fueling great experiences for our customers. This dedication to welcoming everyone into our company means that Kyndryl gives you the ability to thrive and contribute to our culture of empathy and shared success. That’s The Kyndryl Way.

What You Can Expect

Your career with us isn’t just a job—it’s an adventure with purpose. We offer a dynamic, hybrid‑friendly culture that supports your well‑being and empowers you to grow. Our Be Well programs are thoughtfully designed to support your financial, mental, physical, and social health—because we know that when you feel your best, you do your best. From your very first day, you’ll dive into impactful work that powers the systems our customers rely on every day. You won’t just contribute—you’ll make a difference, tackling meaningful projects that sharpen your skills and fuel your growth. We’re here to champion your journey. With powerful tools to chart your career path, personalized development goals aligned with your ambitions, and continuous feedback to keep you inspired and on track, you’ll have everything you need to thrive and evolve. You’ll develop in‑demand skills to grow your career and achieve your ambitions with access to cutting‑edge learning opportunities— from certifications with Microsoft, Google, and Amazon to coaching and hands‑on experiences. And through it all, you’ll be part of a culture that values empathy, restless learning, and a devotion to shared success. We want you to thrive here—and we’re committed to helping you do just that.

Ready to make an impact?

Join us and help shape what’s next.