Associate Director - Social

WPP Media; Mumbai; Hybrid; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Competitive medical insurance

Significant paid time off

Employee mental health awareness days

Job summary

WPP Media in Mumbai is seeking an Associate Director Social to lead a multicultural team and enhance digital media execution strategies. You will develop relationships across regions, manage team growth, and uphold quality standards in social media practices.

The ideal candidate will possess over 8 years of experience in the digital media landscape and excellent communication skills. We advocate for a hybrid work approach, fostering collaboration and creativity within our teams.

Qualifications

• 8+ years of professional experience in digital media execution.
• Experience managing multi-location media activation teams.
• Passion for everything digital with an understanding of online advertising trends.

Responsibilities

• Develop relationships with GroupM-Hub regional teams.
• Lead training and growth of the local social team.
• Ensure high quality of output for social best practices.

Skills

Digital media execution

Expertise on Meta, Snapchat, Pinterest, LinkedIn

Proficiency in Microsoft Excel

Analytical skillset

Excellent communication skills

Education

Graduation or Post Graduation Degree in any stream

Tools

HubSpot

Smartly

Google Sheets

Job description

About WPP Media

WPP Media is WPP’s AI‑driven media operating unit that brings together media, data, and partnerships to deliver creative personalization at scale. Powered by Open Intelligence and connected through WPP Open, we help clients understand exactly how their media investment is performing.

Role Summary And Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high‑impact solutions in a collaborative, multicultural environment. We are looking for an Associate Director Social who will:

• Develop strong relationships with counterparts in GroupM‑Hub regional teams (Europe, U.S., Asia, MEA, AUNZ)
• Lead the training and growth of your local social team
• Enforce social best practices with a focus on platform expertise, consistency, and quality of work delivery
• Be accountable for consistent work delivery to GroupM‑Hub regional teams by ensuring a high quality of output
• Serve as point of escalation for your channel and take ownership of resolving challenges
• Provide career development and coaching for your social team
• Line manage 2–5 direct reports with as many as 50–70 indirect reports
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress; recognize jobs well done
• Support the People Planning team in capacity planning and resource management for the team
• Actively conduct interviews to meet hiring requirements and source the right talent pool for your team

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Graduation or Post Graduation Degree in any stream
• 8+ years of professional experience in digital media execution
• Expertise and execution on Meta, Snapchat, Pinterest, and LinkedIn
• Knowledge of Reddit, TikTok, and X
• Proficiency in Microsoft Excel and Google Sheets
• Working knowledge of HubSpot, Smartly, 4C, Scibids, or third‑party tools such as Dataroma and Google Studio (added advantage)
• Experience managing multi‑location media activation teams
• Experience training and maintaining quality standards at scale
• Experience providing service to local teams from a centralized location
• Passion for everything digital, with an active interest and understanding of online advertising industry trends
• Excellent communication skills, both verbal and written
• Solution‑oriented mindset and analytical skillset
• Proactive, exemplary leadership and a positive go‑getter attitude

Life at WPP Media & Benefits

We invest in our employees to help them do their best work and are committed to employee growth as well as responsible media investment. WPP Media employees can tap into the global WPP media ecosystem to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestones. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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