Associate Director - Social

WPP Media; Gurugram District; On-site; INR 2,800,000 - 6,000,000; Full time

Benefits offered by this job

Medical insurance

Group retirement plans

Vision and dental insurance

Significant paid time off

Partner discounts

Employee mental health days

Job summary

WPP Media is seeking an Associate Director Social to lead a multi-regional social team from the Global Operations Centre in India, collaborating with teams across the US, Europe, and Asia to deliver high‑impact digital campaigns with a focus on platform expertise and quality.

You will mentor 2‑5 direct reports and up to 50‑70 indirects, drive hiring, training, and capacity planning, and ensure consistent output.

Qualifications

• Graduation or Post‑Graduation degree in any stream.
• 8+ years of professional experience in digital media execution.
• Expertise and execution on Meta, Snapchat, Pinterest, and LinkedIn.
• Experience with Reddit, TikTok, X is a plus.
• Proficiency in Microsoft Excel and Google Sheets.
• Working knowledge of HubSpot, Smartly, 4C, Scibids, or third‑party tools like Dataroma, Google Studio is an added advantage.
• Experience managing multi‑location media activation teams.
• Experience training and maintaining quality standards at scale.
• Experience providing service to local teams from a centralized location.
• Passion for digital advertising with an active interest in industry trends.
• Excellent communication skills, both verbal and written.
• Solution‑oriented mindset and analytical skillset.
• Proactive, demonstrating exemplary leadership with a positive go‑getter attitude.

Responsibilities

• Develop strong relationships with counterparts in GroupM‑Hub regional teams (Europe, U.S., Asia, MEA, AUNZ).
• Lead the training and growth of your local social team.
• Enforce Social best practices with a focus on platform expertise, consistency, and quality of work delivery.
• Be accountable for consistent work delivery to GroupM‑Hub regional teams by ensuring a high quality of output.
• Serve as point of escalation for your channel and take ownership of resolving challenges.
• Provide career development and coaching for your social team.
• Line manage 2‑5 direct reports with as many as 50‑70 indirect reports.
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done.
• Provide support to the People Planning team in capacity planning & resource management for the team.
• Actively involved in conducting interviews to meet hiring requirements and source the right talent pool for your team.

Skills

Leadership

Communication

Analytical skills

Team management

Digital advertising

Strategic planning

Hiring & interviewing

Platform expertise

Multinational collaboration

Problem solving

Education

Graduation or Post-Graduation degree

Tools

Excel

Google Sheets

HubSpot

Smartly

4C

Scibids

Dataroma

Google Studio

Job description

WPP Media is WPP’s global media collective that offers AI‑driven media operating services, combining media, data, and partnerships to deliver creative personalisation at scale.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high‑impact solutions in a collaborative, multicultural environment. We are looking for an Associate Director Social who will:

• Develop strong relationships with counterparts in GroupM‑Hub regional teams (Europe, U.S., Asia, MEA, AUNZ)
• Lead the training and growth of your local social team.
• Enforce Social best practices with a focus on platform expertise, consistency, and quality of work delivery.
• Be accountable for consistent work delivery to GroupM‑Hub regional teams by ensuring a high quality of output.
• Serve as point of escalation for your channel and take ownership of resolving challenges.
• Provide career development and coaching for your social team.
• Line manage 2‑5 direct reports with as many as 50‑70 indirect reports.
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done.
• Provide support to the People Planning team in capacity planning & resource management for the team.
• Actively involved in conducting interviews to meet hiring requirements and source the right talent pool for your team.

Skills and Experience

• Graduation or Post‑Graduation Degree in any stream.
• 8+ years of professional experience in digital media execution.
• Expertise and execution on Meta as well as on Snapchat, Pinterest, LinkedIn.
• Experience with Reddit, TikTok, X is a plus.
• Proficiency in Microsoft Excel and Google Sheets.
• Working knowledge of HubSpot, Smartly, 4C, Scibids, or third‑party tools like Dataroma, Google Studio is an added advantage.
• Experience managing multi‑location media activation teams.
• Experience training and maintaining quality standards at scale.
• Experience providing service to local teams from a centralized location.
• Passion for digital advertising with an active interest in industry trends.
• Excellent communication skills, both verbal and written.
• Solution‑oriented mindset and analytical skillset.
• Proactive, demonstrating exemplary leadership with a positive go‑getter attitude.

Benefits

Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice for more information on how we process the information you provide.