Associate Director - Implementation Planning

WPP Media Limited; Maharashtra; On-site; INR 2,000,000 - 5,000,000; Full time

Job summary

WPP Media Limited in India seeks an experienced leader to drive global media planning and multi-market strategies. You will blend strategic thinking with data-driven decisions to shape integrated plans across channels, ensuring measurable impact aligned with brand goals.

You will coach teams, collaborate with markets and agencies, and advance automation and AI-enabled planning to elevate performance and efficiency. Strong leadership is essential.

Qualifications

• 8+ years in media planning or integrated communications planning, ideally with multi-market/global experience.
• Proven track record designing and managing large-scale media strategies across multiple channels.
• Hands-on expertise with media planning and buying tools.

Responsibilities

• Lead high-impact, multi-market media planning strategies across global markets.
• Develop and oversee integrated media plans across digital, social, search, DOOH and emerging platforms.
• Serve as lead contact for media planning team and partner with internal market teams and agencies.

Skills

Media planning

Integrated planning

Stakeholder management

Team leadership

Innovation & growth

Job description

Skillset And Experience:

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, We Believe In The Power Of Our Culture And Our People. It’s What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other. In This Role It Will Be Critical To Embrace WPP & WPP Media’s Shared Core Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  

Role Summary And Impact
As part of our Global Operations Centre (GOC), you will partner with teams across the U.S., Europe, and Asia to lead high-impact, multi-market media planning strategies. This role is for an experienced media planning leader who can blend strategic thinking, audience insight, data-driven decision-making, and operational excellence.
You will be responsible for developing and overseeing integrated media plans across channels—including digital, social/search, commerce, DOOH, and emerging platforms—ensuring that campaigns are effective, measurable, and aligned with global brand and business objectives.

Skillset And Experience
Media Planning & Leadership

• Act as the lead and primary contact for media planning team across global markets.
• Design & Assist team in cross-channel media strategies that drive brand awareness, consideration, and performance outcomes.
• Serve as the custodian of planning excellence, ensuring the use of best practices, tools, and frameworks.
  

Stakeholder Management

• Build strong partnerships with internal market teams, creative agencies, platform reps, and client stakeholders.
• Advise markets on integrated planning strategies, balancing local nuance with global consistency.
• Setting up alignment forums and feedback loops to ensure clarity and collaboration.
  

Operational Excellence

• Ability to build and scale processes—including documentation, best practices, and maturity frameworks—for evolving client demands.
• Proven experience in driving quality standards across multi-market or multi-regional teams.
• Support the integration of automation, AI, and advanced planning tools into workflows.
  

Team Leadership

• Strong ability to coach and mentor team members, encouraging ownership, initiative, and client-first thinking.
• Foster skill development in areas such as integrated channel planning, measurement, and scenario modelling.
• Expertise in designing and executing structured training programs, ideally in an offshore/onshore setup.
• Strong people management skills to nurture, motivate, and retain talent while ensuring operational efficiency.
  

Innovation & Growth

• Stay ahead of shifts in media consumption, new measurement models, and evolving planning frameworks.
• Identify opportunities to test and scale new media approaches, partnerships, and technologies.
  

What We’re Looking For

• 8+ years in media planning or integrated communications planning, ideally with multi-market/global experience.
• Proven track record designing and managing large-scale media strategies across multiple channels.
• Hands‑on expertise with media planning and buying tools