Associate Director - Entertainment, Digital Agency Partnerships

Jiostar; Bengaluru; On-site; INR 3,500,000 - 5,200,000; Full time

Job summary

JioStar is seeking a dynamic professional to lead Agency Partnerships across South India, driving revenue growth through strategic partnerships and innovative content integrations. The role requires deep knowledge of digital media, OTT, and regional market dynamics.

You will manage relationships with independent and network agencies, negotiate trading agreements, and expand business with SMBs and regional advertisers across South markets.

Qualifications

• 8-12 years of experience in digital media, OTT, ad-tech, or agency partnerships roles.
• Strong understanding of digital branding and performance ecosystem.
• Deep knowledge of OTT / CTV advertising, media planning and buying.
• Excellent audience targeting and measurement solutions expertise.
• Strong network within agency ecosystems across South markets.

Responsibilities

• Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana).
• Drive long-term strategic partnerships through consultative engagement and solution-led selling.
• Own and drive revenue targets across assigned agency portfolios.
• Lead annual incentive negotiations, volume deals (VDs), and trading agreements.
• Identify opportunities for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions.
• Unlock new business opportunities from SMBs, regional advertisers, and emerging brands via agency ecosystems.
• Drive monetization of premium content through sponsorships, integrations, and custom brand solutions.
• Create market-specific packages for regional properties, festive opportunities, sports, and election campaigns.
• Work closely with internal teams to pitch innovative ad formats, advanced targeting, and engagement-led solutions.
• Conduct workshops and roadshows with agencies on content, measurement, audience targeting, and platform capabilities.
• Position JioStar as a strategic growth partner through GTM initiatives and consultative planning support.
• Drive adoption of new ad products, advanced measurement frameworks, and innovative media solutions.
• Track market trends, competitor activity, agency structures, and advertiser behavior.
• Provide actionable insights to internal teams for refining GTM and monetization strategies.
• Identify emerging opportunities across regional and mid-tier agency ecosystems.
• Collaborate with Sales, Strategy, Brand Solutions, Product, Measurement, and Ad Operations teams.
• Ensure smooth execution of campaigns, sponsorships, and strategic partnerships.
• Align internal stakeholders on pricing, inventory, execution timelines, and delivery.

Job description

Job Summary

We are looking for a dynamic and growth-focused professional to lead Agency Partnerships across South India, managing both independent and network agencies (excluding GroupM). The role requires a strong understanding of digital media, OTT, content monetization, agency trading ecosystems, and regional market dynamics.

The individual will be responsible for driving agency-led revenue growth through strategic partnerships, annual trading agreements, innovative content integrations, and market expansion initiatives while positioning JioStar as a preferred growth partner for agencies and advertisers.

Key Responsibilities

Agency Relationship Management

• Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana).
• Build strong relationships with agency leadership, planning teams, and trading stakeholders.
• Drive long-term strategic partnerships through consultative engagement and solution-led selling.

Revenue Ownership & Business Growth

• Own and drive revenue targets across assigned agency portfolios.
• Lead annual incentive negotiations, volume deals (VDs), and trading agreements.
• Identify opportunities for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions.
• Unlock new business opportunities from SMBs, regional advertisers, and emerging brands via agency ecosystems.

Content Monetization & Strategic Initiatives

• Drive monetization of premium content through sponsorships, integrations, and custom brand solutions.
• Create market-specific packages for regional properties, festive opportunities, sports, and election campaigns.
• Work closely with internal teams to pitch innovative ad formats, advanced targeting, and engagement-led solutions.

Agency Enablement & Thought Leadership

• Conduct workshops and roadshows with agencies on content, measurement, audience targeting, and platform capabilities.
• Position JioStar as a strategic growth partner through GTM initiatives and consultative planning support.
• Drive adoption of new ad products, advanced measurement frameworks, and innovative media solutions.

Market Intelligence & Strategic Insights

• Track market trends, competitor activity, agency structures, and advertiser behavior.
• Provide actionable insights to internal teams for refining GTM and monetization strategies.
• Identify emerging opportunities across regional and mid-tier agency ecosystems.

Cross-functional Collaboration

• Collaborate with Sales, Strategy, Brand Solutions, Product, Measurement, and Ad Operations teams.
• Ensure smooth execution of campaigns, sponsorships, and strategic partnerships.
• Align internal stakeholders on pricing, inventory, execution timelines, and delivery.

Skills & Attributes for success

• Managing and growing agency relationships
• Negotiating annual trading and incentive deals
• Driving revenue growth and new client acquisition
• Content-led monetization and sponsorship sales
• Strong stakeholder management, negotiation, and presentation skills.
• Strategic thinker with a growth-oriented and solution-driven mindset

Preferred Education & Experience

8-12 years of experience in digital media, OTT, ad-tech, or agency partnerships roles.

Strong understanding of:

• Digital branding & performance ecosystem
• OTT / CTV advertising
• Media planning and buying
• Audience targeting & measurement solutions
• Regional market dynamics

Experience working with leading digital publishers, OTT platforms, or media networks.

• Exposure to advanced measurement and attribution frameworks.
• Strong network within agency ecosystems across South markets.
• Ability to influence senior stakeholders and drive long-term partnerships.