Associate Director - Entertainment Ad Sales, HGEC Pay

JioStar; Bengaluru; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

Jiostar in Bengaluru is seeking a Senior Ad Sales Lead to drive strategic partnerships with large advertisers and top media agencies, spearheading revenue growth across a defined TV ecosystem. You will collaborate with senior marketing stakeholders to craft long-term, measurable campaigns and maximize the value of Jiostar’s entertainment offerings.

You will apply a consultative sales approach, demonstrate deep advertiser acumen, and influence cross-functional teams to deliver integrated,

Qualifications

• 12+ years of experience in TV ad sales, media sales, or agency-facing roles.
• Track record of managing large accounts and delivering sustained revenue growth.
• Experience working closely with agencies and senior brand decision-makers.

Responsibilities

• Own and grow a portfolio of high-impact accounts with revenue growth accountability.
• Act as a trusted advisor to senior client and agency stakeholders, shaping long-term advertising strategies.
• Lead annual planning, quarterly business reviews, and strategic upsell conversations.
• Identify emerging opportunities across formats, platforms, and performance solutions within the Tv ecosystem.
• Partner with internal leadership, product, analytics, and execution teams to deliver insight-led solutions.
• Maintain strong pipeline visibility, forecasts, and risk mitigation plans.
• Represent client needs internally and influence roadmap, solutions, and prioritisation.

Skills

TV advertising ecosystem

Strategic thinking

Stakeholder management

Negotiation

Presentation skills

Job description

Job Summary

As a Senior Ad Sales Lead at JioHotstar, you will drive strategic partnerships with some of the country’s largest advertisers and leading media agencies across a designated industry vertical. The role involves owning and accelerating revenue growth for key accounts by leveraging a deep understanding of market dynamics, consumer trends, Tv Ecosystem

You will work closely with senior marketing stakeholders and agency planners to craft long-term, high-impact partnerships that deliver measurable business outcomes for clients while maximizing the value of JioHotstar’s Entertainment offering. The role requires a consultative sales approach, strong understanding of advertiser's business, commercial acumen, and the ability to shape integrated & innovative solutions across TV Ecosystem

Key Responsibilities

• Own and grow a portfolio of high-impact accounts with clear revenue and growth accountability
• Act as a trusted advisor to senior client and agency stakeholders, shaping long-term advertising strategies
• Lead annual planning, quarterly business reviews, and strategic upsell conversations
• Identify emerging opportunities across formats, platforms, and performance solutions within the Tv ecosystem
• Partner with internal leadership, product, analytics, and execution teams to deliver high-quality, insight-led solutions
• Maintain strong pipeline visibility, forecasts, and risk mitigation plans
• Represent client needs internally and influence roadmap, solutions, and prioritisation

Skills & Attributes for success

• Deep understanding of the TV advertising ecosystem
• Strong strategic thinking with the ability to connect business objectives to advertising solutions
• Proven senior stakeholder management and negotiation skills
• Confident presenter with the ability to influence and close complex deals
• Comfortable navigating ambiguity and driving outcomes in a growth-oriented environment

Preferred Education & Experience

• 12+ years of experience in TV ad sales, media sales, or agency-facing roles
• Track record of managing large accounts and delivering sustained revenue growth
• Experience working closely with agencies and senior brand decision-makers

Perched firmly at the nucleus of spellbinding content and innovative technology, Jiostar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.