Associate Director - Distribution Marketing

7018 Jiostar India Private Limited; Mumbai; On-site; INR 5,000,000 - 7,000,000; Full time

Job summary

JioStar India Private Limited in Mumbai is seeking a senior marketing professional to lead distribution marketing and grow subscription revenues across B2C and B2B channels in India. You will coordinate with channel and sales teams to craft plans and budget decisions based on affiliate insights.

The role emphasizes data-driven testing, ROI focus, and exploring tech, AI, and partnerships to drive growth across TV, digital, print, radio, and OOH.

Qualifications

• MBA/PG from Tier I institute with 8-9 years’ experience in media and growth marketing.
• Broadcast Media / Agency experience preferred.
• Strong orientation toward data-driven growth and ROI.

Responsibilities

• Lead and develop Marketing plans including annual operating plan for Distribution marketing with a clear lens on driving Revenue.
• Have a strong ROI driven approach to budget management and campaign execution.
• Identify marketing strategies and channels to drive new acquisitions and retain lapsers.
• Formulate integrated B2C and B2B campaigns across TV, digital, print, radio, OOH for revenue growth.
• Explore and implement technology, automation and AI to enable affiliate and consumer needs.
• Manage end-to-end and grow categories – Linear TV, VAS and IPTV.
• Propose new projects and work with sales to create growth loops and partnerships.

Skills

Data analysis

Media planning

Growth marketing

Affiliate marketing

B2B/B2C campaigns

Education

MBA/PG from Tier I institute

Tools

BARC data

Analytics tools

Job description

Role Summary: The new tariff regime introduces a whole new opportunity to create disproportionate monetization value for STAR India thus strengthening the need to communicate directly to the consumer. This role will require the person to work closely on an average 25 Channel/Affiliate partners at any given point of time to help grow the Subscription revenues using both B2C and B2B marketing. This person will be required to work closely with Distribution Leadership team, key stakeholders including Channel and Sales teams to arrive at marketing plans & media budget decisions based on affiliate and consumer insights and thereby, drive reach & revenue.

Key Responsibilities & Tasks:

• Lead and develop Marketing plans including Annual operating plan for Distribution marketing with a clear lens on driving Revenue
• Have a strong ROI driven approach to budget management and campaign execution
• Identify marketing strategies and channels that solves business pain points; to drive new customer acquisitions, retain or bring back lapsers – with an implement and measure mindset
• Formulate strategy & execute integrated plans for B2C and B2B campaigns across TV, digital,print, radio, OOH to generate top of the funnel demand, convert at the bottom to grow revenues
• Explore & implement technology, leverage automation and AI to enable affiliate and consumer needs
• Manage end to end and grow categories – Linear TV, VAS and IPTV
• Propose new projects and work with the sales teams to create growth loops
• Create marketing partnerships to drive influencer and partner-led growth
• Handle Publicity and publicity related communication to drive visibility for Distribution initiatives at a strategic level and also for ground teams
• Conduct regular analysis of BARC data, including tracking of competition, and develop actionable insights.
• The idea is not just create dashboard, but to learn, implement, test them on ground
• Define campaign performance metrics to ensure high level of effectiveness and better results every round of the campaign
• Organize and manage all finance related operations to ensure we are on track on budgets

Qualification:

MBA/ PG from Tier I institute, with over 8-9 years’ experience in media and growth marketing Broadcast Media / Agency experience preferred.

Knowledge & Skills:

What must separate this role from other marketing role will be the relentless drive for proposing new marketing solves, running new tests and experiments on a regular basis to drive revenue growth with different affiliates at a Pan India level. The person must like data analysis, but even more, like implementing marketing solutions based on those findings Must have an Entrepreneurial spirit with an intent to create solutions as per affiliate and business Requirements Strong Media Planning and Growth Marketing Experience preferred Extensive knowledge of campaign performance tracking mechanisms and analytics tool will be helpful Ability to understand and crunch large amount of data, such as BARC data & other databases.

JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.