Associate Director, Brand Marketing Operations

Amgen; India; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Amgen is seeking an Associate Director, Brand Marketing Operations to lead the operating model, technology and portfolio management that enable the Brand Marketing & Reputation group to deliver high-quality work with greater speed and transparency.

Based in India, this role partners with global teams to support corporate brand marketing, the Newsroom, editorial, content and creative services, driving standardization and continuous improvement across markets.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 16 to 20 years of experience in marketing, communications or creative operations; digital transformation; program management; or a related field.
• Experience building operating models, shared-service processes, portfolio-management practices and service standards.
• Strong experience with workflow, project-management and digital asset management platforms.
• Experience leading complex cross-functional programs, managing vendors and budgets, and influencing partners in a global, matrixed organization.
• Strong analytical, communication, change-management and people-leadership skills.

Responsibilities

• Lead the operating model for shared brand, editorial, content and creative services, including intake, prioritization, resourcing, service levels, governance and decision rights.
• Manage capacity and the portfolio of priority projects, balancing planned work, urgent needs and available resources.
• Oversee the integrated editorial calendar, providing visibility to enterprise moments, Newsroom stories, campaigns, content production, partnerships and other priority activity.
• Establish consistent project-management practices and manage team Project Manager.
• Continuously improve processes to reduce duplication, remove bottlenecks and encourage content reuse across channels, audiences, and markets.
• Ensure consistent and predictable delivery of materials to partners across global Corporate Affairs, including standardizing communications toolkits.
• Serve as the Brand Marketing owner for the technology stack that enables the team's work, including Adobe Workfront, Frontify, Airtable, the digital asset management platform and related workflow, content and AI-enabled tools.
• Set the roadmap for tools, workflows and automation in partnership with Technology, Procurement, Law, Privacy, Security, Human Resources, and external vendors.
• Drive adoption through training, guidance, templates, data standards and change management.
• Establish standards for asset management, including metadata, taxonomy, permissions, version control, reuse and archival.
• Establish reporting on demand, capacity, project status, turnaround time, service-level performance, content reuse and cost.
• Use data and stakeholder feedback to improve planning, resourcing, vendor decisions and the effectiveness of the operating model.
• Identify responsible uses of AI and automation that improve speed, quality and scale while maintaining appropriate governance.

Skills

Analytical

Communication

Change-management

People leadership

Education

Bachelor's degree

Advanced degree

Tools

Adobe Workfront

Frontify

Airtable

Adobe tools

Job description

Position summary

The Associate Director, Brand Marketing Operations will lead the operating model, technology and portfolio management that enable Amgen's Brand Marketing & Reputation organization to deliver high-quality work with greater speed, consistency, and transparency.

Based in AIN, this role will serve as a central operational partner to a global organization, supporting corporate brand marketing, the Amgen Newsroom, editorial, content and creative services.

Responsibilities

Operating model and portfolio management

Lead the operating model for shared brand, editorial, content and creative services, including intake, prioritization, resourcing, service levels, governance and decision rights.

Manage capacity and the portfolio of priority projects, balancing planned work, urgent needs and available resources.

Oversee the integrated editorial calendar, providing visibility to enterprise moments, Newsroom stories, campaigns, content production, partnerships and other priority activity.

Establish consistent project-management practices and manage team Project Manager.

Continuously improve processes to reduce duplication, remove bottlenecks and encourage content reuse across channels, audiences, and markets.

Ensure consistent and predictable delivery of materials to partners across global Corporate Affairs, including standardizing communications toolkits.

Technology and asset management

Serve as the Brand Marketing owner for the technology stack that enables the team's work, including Adobe Workfront, Frontify, Airtable, the digital asset management platform and related workflow, content and AI-enabled tools.

Set the roadmap for tools, workflows and automation in partnership with Technology, Procurement, Law, Privacy, Security, Human Resources, and external vendors.

Drive adoption through training, guidance, templates, data standards and change management.

Establish standards for asset management, including metadata, taxonomy, permissions, version control, reuse and archival.

Measurement and continuous improvement

Establish reporting on demand, capacity, project status, turnaround time, service-level performance, content reuse and cost.

Use data and stakeholder feedback to improve planning, resourcing, vendor decisions and the effectiveness of the operating model.

Identify responsible uses of AI and automation that improve speed, quality and scale while maintaining appropriate governance.

Qualifications

Bachelor's degree required; advanced degree preferred.

16 to 20 years of experience in marketing, communications or creative operations; digital transformation; program management; or a related field.

Experience building operating models, shared-service processes, portfolio-management practices and service standards.

Strong experience with workflow, project-management and digital asset management platforms. Experience with Adobe Workfront, Frontify, Airtable and Adobe tools is preferred.

Experience leading complex cross-functional programs, managing vendors and budgets, and influencing partners in a global, matrixed organization.

Strong analytical, communication, change-management and people-leadership skills.