Associate Director-Account Management

dentsu; Gurugram District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Posterscope, part of Dentsu, is hiring in Gurugram for a senior Client Servicing and Experiential Marketing role. The candidate will manage relationships across FMCG, Retail, Rural and Lifestyle sectors, translate briefs into activations, and drive end-to-end campaigns.

Expect responsibilities spanning business development, pitches, vendor coordination, and post-campaign analysis, with extensive travel as required. Full-time, permanent position based in Gurugram.

Qualifications

• 8-10 years of experience in client servicing, experiential marketing, events, activations, retail marketing or rural marketing.

Responsibilities

• Build and maintain strong client relationships across FMCG, Retail, Consumer, Rural and Lifestyle sectors.
• Translate client briefs into experiential, retail, rural and event-led solutions.
• Identify new business opportunities and contribute to pitches, proposals and revenue growth.
• Drive end-to-end client communication, ensuring alignment on objectives, timelines, budgets and deliverables.
• Conceptualize and execute brand experiences, events, launches and consumer engagement campaigns.
• Manage rural marketing initiatives, market activations and in-store experiences across markets.
• Collaborate with cross-functional teams to deliver integrated campaigns and track performance.

Skills

Client servicing

Experiential marketing

Events & activations

Retail marketing

Rural marketing

Stakeholder management

Communication

Presentation

Negotiation

Project management

Willingness to travel

Job description

Job Description:

• Build and manage strong relationships with clients across FMCG, Retail, Consumer, Rural and Lifestyle sectors.
• Understand client briefs and translate them into innovative experiential, retail, rural and event-led solutions.
• Identify new business opportunities and contribute to pitching, proposal development and revenue growth.
• Drive end-to-end client communication, ensuring alignment on objectives, timelines, budgets and deliverables.

Key Responsibilities

Client Servicing & Business Development

• Build and manage strong relationships with clients across FMCG, Retail, Consumer, Rural and Lifestyle sectors.
• Understand client briefs and translate them into innovative experiential, retail, rural and event-led solutions.
• Identify new business opportunities and contribute to pitching, proposal development and revenue growth.
• Drive end-to-end client communication, ensuring alignment on objectives, timelines, budgets and deliverables.

Experiential & Event Marketing

• Conceptualize and execute on-ground activations, brand experiences, events, launches and consumer engagement campaigns.
• Develop innovative activation ideas that create meaningful consumer interactions and deliver against campaign objectives.
• Manage projects end-to-end—from briefing and planning to execution, post-event reporting and evaluation.
• Work closely with vendors, production partners and internal teams to ensure seamless execution.

Rural & Retail Marketing

• Plan and execute rural marketing initiatives, market activations and consumer engagement programs across relevant markets.
• Leverage regional insights, consumer behaviour and local market dynamics to create effective rural campaigns.
• Drive retail activations, visibility initiatives, in-store experiences and trade engagement programs.
• Develop and implement SOPs, execution frameworks and best practices to ensure consistency and scalability across markets.

Stakeholder & Project Management

• Collaborate with Creative, Strategy, Operations, Production, Analytics and Client Servicing teams to deliver integrated campaigns.
• Manage multiple projects simultaneously while ensuring timely delivery, quality, budgets and client expectations are met.
• Track campaign performance and prepare post-campaign reports, insights and recommendations for clients.
• Manage external agencies, vendors and partners to ensure smooth and cost-effective execution.

What We’re Looking For

• 8-10 years of experience in client servicing, experiential marketing, events, activations, retail marketing or rural marketing.
• Strong understanding of on-ground activations, ATL, BTL experiential campaigns, events and retail marketing.
• Hands‑on experience in rural markets, regional activations and consumer engagement programs will be an added advantage.
• Strong client management, business development and stakeholder management skills.
• Ability to develop innovative campaign ideas and translate them into executable solutions.
• Excellent communication, presentation, negotiation and project management skills.
• Ability to manage multiple stakeholders, vendors and projects in a fast‑paced environment.
• Willingness to travel extensively for on‑ground activations and events, as required.

Location:

Gurugram

Brand:

Posterscope

Time Type:

Full time

Contract Type:

Permanent