Associate Creative Director - Growth & Performance

Inito; Bengaluru; On-site; INR 4,200,000 - 6,200,000; Full time

Job summary

Inito in Bangalore is seeking an Associate Creative Director - Growth Performance to lead creative pods and deliver high-volume performance creative across Meta, Google, CTV, and social. You will own the creative system, mentor teams, and ensure quality while working with global partners.

You will translate performance data into actionable briefs, drive the shift to emotionally resonant creative, and build scalable production templates and processes for rapid testing across segments.

Qualifications

• 10+ years in creative roles, with at least 3 years leading teams in a D2C, performance marketing, or digital-first environment for global US focussed brands.
• Portfolio shows performance-driven creative that sold; not just aesthetics.
• Deep understanding of Meta and paid social creative best practices; you know what stops a thumb and what converts in US/global markets.
• Experience running sprint-based or agile creative production; you’ve shipped volume without sacrificing craft.
• Ability to give sharp, constructive creative feedback that elevates the team’s output.
• Comfort with data: you can read a performance dashboard and translate it into a creative direction.
• Strong opinion on what makes copy and design work in a feed environment.

Responsibilities

• Lead and mentor creative pods (writer + art director pairs) through two-week production sprints, each delivering 40+ creative variations across formats and audience segments.
• Set the creative quality bar for all performance output; hooks, scripts, static, video, carousel.
• Partner with the Creative Growth Strategist to translate performance data into actionable creative briefs and testing hypotheses.
• Own the shift from feature-led advertising to emotionally resonant, insight-driven performance creative.
• Build and evolve a scalable creative production system: templates, format matrices, review cadences.
• Develop audience-segmented creative strategies across priority segments: new-to-tracking, PCOS, endometriosis, irregular cycles, comparison shoppers.
• Work closely with the London creative team on brand consistency, ensuring performance work aligns with the broader brand vision.
• Present creative rationale and performance learnings to leadership with clarity and conviction.

Skills

Digital Marketing

Data-driven Decision Making

Cross-functional Collaboration

Performance Analysis

Team Leadership

Marketing Principles

Print Design

Creative Strategy

Mentorship

Video Production

Job description

Associate Creative Director - Growth Performance

About Inito

Inito is a venture-backed fertility technology company building the most advanced at-home hormone tracking platform in the world. We re scaling fast - targeting $50M revenue this year - and building a new creative function from scratch in Bangalore.

The role

This is the second most senior creative role in Bangalore. You ll lead creative pods - writer/art director pairs - producing high-volume performance creative across Meta, Google, CTV, and social. You own the creative quality bar for everything that ships from Bangalore. Beyond delivering work you ll be owning a creative system: repeatable, testable, and designed to learn in two-week sprint cycles.

What you ll do

• Lead and mentor creative pods (writer + art director pairs) through two-week production sprints, each delivering 40+ creative variations across formats and audience segments
• Set the creative quality bar for all performance output; hooks, scripts, static, video, carousel
• Partner with the Creative Growth Strategist to translate performance data (CPA, hook rates, audience response) into actionable creative briefs and testing hypotheses
• Own the shift from feature-led advertising to emotionally resonant, insight-driven performance creative
• Build and evolve a scalable creative production system: templates, format matrices, review cadences
• Develop audience-segmented creative strategies across priority segments: new-to-tracking, PCOS, endometriosis, irregular cycles, comparison shoppers
• Work closely with the London creative team on brand consistency, ensuring performance work aligns with the broader brand vision
• Present creative rationale and performance learnings to leadership with clarity and conviction

What you ll bring

• 10+ years in creative roles, with at least 3 years leading teams in a D2C, performance marketing, or digital-first environment for global US focussed brands.
• A portfolio that shows you can make things that sell; not just things that look good. We want to see performance creative that worked, and evidence of why
• Deep understanding of Meta and paid social creative best practices; you know what stops a thumb and what converts in US global markets.
• Experience running sprint-based or agile creative production; you ve shipped volume without sacrificing craft
• The ability to give sharp, constructive creative feedback that elevates the team s output
• Comfort with data: you can read a performance dashboard and translate it into a creative direction
• Strong opinion on what makes copy and design work in a feed environment

Nice to have

• Experience in health, wellness, femtech, or medtech categories
• Experience working with distributed or remote creative teams across time zones
• Understanding of AI-assisted creative tools and workflows

Why Inito

• This is a ground-floor leadership role with real ownership
• The product is genuinely differentiated; you won t be trying to polish a commodity. Inito s technology gives you real proof points to work with
• Your work has immediate, measurable impact at scale
• ESOPs in a high-growth, venture-backed company targeting $80M revenue
• Direct line to the Global Creative Director

Required Skills

• Digital Marketing
• Data-driven Decision Making
• Cross-functional Collaboration
• Performance Analysis
• Team Leadership
• Marketing Principles
• Print Design
• Creative Strategy
• Mentorship
• Video Production