Associate Consultant

TAL Life LTD; Bengaluru; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

MiQ Bengaluru is seeking an Associate Consultant to lead data-driven planning, activation and reporting for traders, product managers and sales teams.

You will own analytics solutions from scoping to production, partnering with DnA Analysts and Data Scientists to deliver impact and continuous improvement.

Qualifications

• Bachelor’s degree in engineering or equivalent quantitative field.
• 3.5+ years of analytics experience.
• Proficiency in R or Python and PySpark.
• Expertise in Excel and PowerPoint.
• Knowledge of big data tools and AWS.
• Descriptive and inferential analytics and modeling.
• Ability to translate problems into business-ready deliverables.
• Strong storytelling and visualization skills.
• Exposure to ML and DL.
• Experience applying analytics to drive ROI.

Responsibilities

• Build product plans with local PMs and manage backlog grooming.
• Lead in scoping, prototyping, development, testing and release management.
• Form squads and guide development teams.
• Collaborate with RIS, SI, Hub, Lab; gather requirements and post-release lifecycle.
• Support sales/AM/trading with operationalising products for clients.
• Promote MiQ's internal solutions and capabilities.
• Train DnA Analysts on product usage and client pitching.

Skills

R/Python & PySpark

Excel & PowerPoint

Big data tools (Qubole/Databricks/Spar

Analytics & statistics

End-to-end analytics delivery

Business-ready deliverables

Storytelling & visualization

ML & Deep Learning exposure

Tableau/PowerBI/Data Studio

3.5+ years analytics experience

Education

Bachelor’s degree in engineering or quantitative field

Tools

Tableau

Power BI

Google Data Studio

Qubole

Databricks

Spark

Job description

Job Description Role: Associate Consultant Location: Bengaluru

What you’ll do

We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.

As a part of the DnA local products team, you will independently work with local product managers in the market to- Build their product plan. Support in backlog grooming and sprint planning. Own the complete development of a product: scoping, prototyping, development, testing and release management. Manage the development squad: Form the squads and guide them. Work in partnership with all the other CoE teams such as RIS, SI, Hub, Lab etc as per the needs of the product. Collect feedback on product usage, gather new requirements and manage the post release lifecycle of the product. Support in enabling the sales, AM, Trading teams with operationalising the product for new client opportunities and existing client projects. Maintain product Wiki

Who are your stakeholders?

As an Associate Consultant, you are required to work with different stakeholders across the MiQ ecosystem: Programmatic Traders: As an Associate Consultant, you collaborate with traders to test out the activation solutions to help them optimize campaigns. By leveraging your solution-developing skills & understanding of the programmatic landscape, you provide actionable activation segments on audience targeting, ad performance, and bidding strategies. This helps traders make data-driven decisions, optimize their advertising campaigns, and improve overall campaign effectiveness and ROI.

Product Managers: You work closely with the Product managers to leverage the power of data partnerships and through your EDA skills you help uncover valuable insights about customer behavior, market trends, and campaign performance. This information allows Product managers to create a product requirement & scoping document with all the necessary details about the product’s USP, capabilities thus outlining the course of product development.

Sales Representatives: You will also be helping the sales team by creating a pitch document/presentation of the Local Product & Solution for the clients. Your deck/doc helps identify potential opportunities and develop a gripping sales narrative. Additionally, you assist in responding to Request for Proposals (RFPs) by providing data-driven pre-campaign insights / white-labeled case studies out of the products created under various verticals that help us in increasing the revenue streams.

Agencies & Clients: Your expertise in data analytics, statistics, data sciences & solution development skills are invaluable for agency and advertiser clients. By providing them with planning, activation & performance measurement solutions, you empower them to make informed decisions regarding their marketing strategies. Your final recommendations out of the solutions will help clients optimize their advertising budgets, target the right audience, and maximize the effectiveness of their campaigns.

You are required to promote MiQ's internal solutions and capabilities, showcasing MiQ's unique value proposition in the programmatic landscape.

DnA Analysts & Data Scientists: You are required to work with the DnA Analysts & Data Scientists to form a team with all the expertise in place for robust product development. The product developed under local products will be a collaborative effort of all the 3 experts. You will also have to train all other DnA Analyst on how to use a product, help them pitch to the client, and how to measure the impact of the solution.

In summary, as an Associate Consultant, you add value by providing data-driven planning, activation & reporting solutions to traders, product managers, sales teams, and agency/advertiser clients that empower MiQ and its stakeholders to reach the right audience with the right content at the right time.

What you’ll bring

Must Haves

• Bachelor’s degree in engineering or equivalent quantitative field (such as Statistics, Mathematics, Economics)
• 3.5+ years’ experience in the analytics domain
• Proficient with either R or Python and PySpark
• Expertise in Excel and PowerPoint
• Knowledge of big data processing tools/frameworks like Qubole /Databricks/Spark, AWS
• Descriptive and Inquisitive Analytics, Statistical modelling and Advanced analytics
• Should have developed and implemented at least 3 analytics solutions end to end.
• Able to translate problems into business-ready deliverables.
• Excellent Storytelling and visualization skills
• Exposure on Machine learning and Deep Learning
• Sound knowledge of Tableau/ PowerBI /Google Data Studio > Design and analysis of experiments

Good to Have

• Exposure on API Integrations
• Programmatic Media / Ad-Tech domain knowledge
• Knowledge of Agile methodology, Scrum framework, Sprint planning
• Exposure to project management tools such as JIRA, Trello, Monday.com etc.
• Experience applying AI/ML and Generative AI to build practical analytics solutions, including predictive models, LLM-based tools, AI agents, automated insights and workflow automation.
• Understanding of AI-powered product development, including translating business problems into scalable AI/data products, validating model outputs, and collaborating with Product, Engineering and Data Science teams to take solutions from proof of concept to production.

What impact will you create?

1. Driving client stickiness: With your ability to leverage different datasets in the MiQ ecosystem and develop solutions out of it, you will help the team in gathering requirements for vertical-specific products, collecting & incorporating feedback from the market and the clients, managing the post-release lifecycle of the product and further identifying enhancement opportunities leading to improved client stickiness
2. Driving Profitability: By leveraging the power of data you are expected to identify areas where we can create automated targeting solutions or optimization strategies that optimize costs & enhance performance of campaigns thus improving profitability and providing competitive edge
3. MiQ Growth: Being on top of the key product trends that are leading the industry & the ability to leverage data within MiQ ecosystem to create competitive or improved solutions to help support MiQ's current business & tap into new revenue streams to drive growth
4. Support Key Decision Making: Your expertise in data analysis and solution development approach provides decision-makers with the necessary information to make informed choices. Your products help guide agency, advertisers & internal stakeholders in making strategic and tactical decisions that align with MiQ or client's objectives.
5. Analytics Best Practices: As an Associate Consultant, you are expected to introduce analytics, statistics & solutions best practices within the team, helping in setting up products and quality frameworks within the team & internal stakeholders
6. Developing Custom Analytics Solutions: Leveraging your experience in product development in conjunction with statistics & advanced analytics, you will be expected to provide solutions to the vertical level problems & lead the development of MiQ local products technically & assist in enhancing their adoption within the target market

What’s in it for you?

Our Center of Excellence is the very heart of MiQ, and it’s where the magic happens. It means everything you do and everything you create will have a huge impact across our entire global business. MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work. Values Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small. We do what we love - Passion We figure it out - Determination We anticipate the unexpected - Agility We always unite - Unite We dare to be unconventional - Courage

Benefits

• A hybrid work environment
• New hire orientation with job specific onboarding and training
• Internal and global mobility opportunities
• Competitive healthcare benefits
• Bonus and performance incentives
• Generous annual PTO paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives.
• Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities.

Equal Opportunity Employer

We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.