Associate Category Manager

Pocket FM; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Pocket FM, an AI-powered audio storytelling platform, is seeking a growth/ops-minded professional in Bengaluru to identify and scale high-potential content initiatives. You will work with data to test concepts, optimize reach, and drive measurable ROI across markets.

You should have 1–3 years in growth or business roles, strong problem-solving, and a hands-on, collaborative approach—ready to roll up sleeves, learn quickly, and iterate on ideas with speed.

Qualifications

• 1–3 years of experience in growth or business roles with strong operational excellence.
• Data-driven decision making with the ability to derive insights from metrics.
• Collaborative team player who can iterate and execute quickly.

Responsibilities

• Identify and scale stories or initiatives with high ROI across categories.
• Test and optimize content for reach and engagement using data-driven pilots.
• Collaborate across teams to drive monetization and growth while maintaining speed.

Skills

Growth experience

Data-driven

Problem solving

Teamwork

Job description

Pocket FM is building the world’s largest AI-powered audio storytelling platform.

We recently crossed $400M ARR. The first $200M took six years. The next $200M came in just 12 months. That acceleration happened because AI did not replace creativity - it amplified it. Today, more than 300,000 creators produce 80,000+ hours of content every month on Pocket FM.

These are stories people binge daily across markets, languages, and cultures.

We are rebuilding the storytelling stack from the ground up: from how ideas are discovered, tested, written, localized, distributed, monetized, and scaled. Writers are no longer just writing. They are collaborating with systems that understand narrative structure, pacing, character arcs, audience signals, and cultural context.

The goal is not to create more content for the sake of volume. The goal is to create better stories, faster, globally, and at a massive scale.

Here’s what we’re solving for:

We’re solving for a content commissioning engine that drives measurable business growth, not just higher volume. The role is to identify, adapt, and scale stories with the highest potential ROI across diverse categories.

Key outcomes include:

• Optimizing content for reach and engagement: Fine-tune shows to appeal to target demographics, increasing potential audience size and retention
• Data-driven commissioning: Replace subjective judgment with rigorous testing—small-scale content pilots on Meta measure both creative appeal and Cost Per Install (CPI). Use data to separate 10x winners from low-return concepts, ensuring investments flow to ideas with clear scale potential
• Maximizing financial efficiency: Only greenlight content that demonstrates a strong probability of profitable CPI-to-Lifetime Value (LTV) ratios, preventing large investments in high-cost, low-return IP
• Uncovering high-impact content: Identify “hidden gems” capable of generating outsized growth and scale production based on validated metrics. In essence, we’re building a system where creative intuition meets hard business metrics, ensuring every piece of content has a clear path to driving engagement and revenue

Here’s what we are looking for:

• 1-3 years of experience in growth/ business roles with high operational excellence
• Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics
• Track record of productive teamwork - starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning. Have an action-bias; solve problems, execute, and iterate, if required