Assistant Vice President, SEO

Adlift; Gurugram District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

AdLift Marketing Pvt. Ltd. is seeking an AVP of SEO, Organic Growth and Content Marketing to lead our global accounts from Gurugram on-site. You will shape end-to-end SEO strategy, drive organic growth, content marketing initiatives and AI-search visibility across US and international clients.

This senior leader will own client success, team capability and revenue impact, overseeing technical audits, content ecosystems and integrated growth programs with cross-functional teams.

Qualifications

• 10–15 years of experience across SEO, Organic Growth and Content Marketing.
• Proven experience managing enterprise and international accounts with US exposure.
• Deep expertise across Technical, On-Page and Off-Page SEO.
• Strong understanding of content strategy, search intent, topical authority, E-E-A-T.
• Familiarity with AI-search ecosystem, AEO, GEO.

Responsibilities

• Own and drive the SEO and organic growth strategy for global accounts with US focus.
• Lead end-to-end SEO across Technical, On-Page, Off-Page, Content and Local SEO.
• Develop account-level organic growth roadmaps aligned with client revenue objectives.
• Drive improvements in organic traffic, keyword rankings and conversions.
• Lead technical SEO audits, including Core Web Vitals and structured data.
• Build frameworks around entity authority, schema, and AI-search visibility.
• Lead SEO-led content marketing across blogs, category pages and thought leadership.
• Champion AI tools adoption and develop AI-powered workflows for SEO processes.
• Own client strategy, escalations, retention and account growth.
• Mentor and scale a high-performing SEO/content team.
• Own practice revenue and profitability metrics.

Skills

SEO Strategy

Leadership

Enterprise Accounts

Content Marketing

GA4 & Analytics

AI Tools

Tools

Screaming Frog

Ahrefs

Semrush

Looker Studio

Google Search Console

Job description

AVP SEO, Organic Growth & Content Marketing (Global Accounts)

Location: Gurugram, Sector 44 | On-site
Company: AdLift Marketing Pvt. Ltd.

About the Role

AdLift is looking for a strategic, data-driven, and results-oriented AVP – SEO, Organic Growth & Content Marketing to lead our global organic search and content practice, with a strong focus on US and international clients.

This is a senior leadership role responsible for driving end-to-end SEO strategy, organic growth, content marketing, AI-search visibility, client success, team capability, and revenue impact across enterprise and high-growth accounts.

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Key Responsibilities:

1. SEO Strategy & Organic Growth Leadership

• Own and drive the SEO and organic growth strategy for global accounts, with a strong focus on the US market.
• Lead end-to-end SEO across Technical SEO, On-Page SEO, Off-Page SEO, Content SEO and Local SEO.
• Develop account-level organic growth roadmaps aligned with clients' business and revenue objectives.
• Drive measurable improvements across organic traffic, non-brand visibility, keyword rankings, CTR, conversions, leads and revenue.
• Lead advanced technical SEO audits, including crawlability, indexation, site architecture, Core Web Vitals, structured data/schema, internal linking and site migrations.
• Build strategies around search intent, topical authority, E-E-A-T and evolving Google algorithm updates.
• Optimize organic visibility across Google, Bing and emerging search/discovery ecosystems.

2. AI Search, AEO & GEO

• Lead AdLift's strategy for the evolving AI-search ecosystem, including AI Overviews, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Develop strategies to improve brand visibility and authority across Google AI experiences, ChatGPT, Perplexity, Bing Copilot and other emerging discovery platforms.
• Build frameworks around entity authority, structured data, content credibility, citations, topical depth and AI-search visibility.
• Establish measurement frameworks to track traditional organic search alongside emerging AI-search visibility and referral opportunities.
• Continuously evaluate changes in search behaviour and translate them into actionable strategies for clients.

3. Content Marketing & Organic Content Strategy

• Lead SEO-led content marketing strategies across blogs, landing pages, category pages, thought leadership and other organic content assets.
• Build scalable topic clusters, pillar-cluster frameworks, content ecosystems and keyword portfolios.
• Align content with search intent, customer journeys, SERP opportunities and conversion objectives.
• Establish strong standards around content quality, E-E-A-T, brand authority and editorial governance.
• Track content effectiveness through business-focused metrics such as organic conversions, engagement, qualified leads, assisted revenue and ROI.
• Collaborate closely with content, creative and client teams to build integrated organic growth programs.

4. AI Tools & Efficiency-Led Execution

• Champion the adoption of AI tools such as ChatGPT, Claude, Perplexity, Semrush AI, Surfer AI, Jasper and SearchAtlas across SEO and content workflows.
• Build AI-powered SOPs and workflows for keyword research, content briefing, competitive-gap analysis, content audits, metadata optimization and internal linking.
• Identify opportunities to automate repetitive SEO processes such as schema generation, redirect mapping, content audits and large-scale metadata analysis.
• Establish responsible and brand-safe AI workflows that combine AI-assisted execution with human expertise and editorial oversight.
• Evaluate emerging AI tools and build a scalable technology stack for the SEO and content practice.
• Measure AI-driven efficiency through turnaround time, output velocity, cost efficiency, quality and team bandwidth unlocked.

5. Client Strategy & Stakeholder Management

• Act as a strategic advisor to enterprise and global clients, particularly US-based accounts.
• Build strong relationships with CMOs, marketing leaders and senior client stakeholders.
• Lead strategic reviews, QBRs, annual planning and organic growth roadmaps.
• Translate complex SEO challenges into clear business recommendations and growth opportunities.
• Own senior-level client escalations and ensure timely resolution.
• Drive client retention, cross-selling, upselling and account expansion.
• Collaborate with Paid Media, Analytics, Content, Creative, Technology and Sales teams to deliver integrated growth solutions.

6. Team Leadership & Capability Building

• Lead, mentor and scale a high-performing team of SEO Managers, Team Leads, Content Strategists and Analysts.
• Build strong capabilities across technical SEO, content strategy, analytics, AI search and client consulting.
• Establish clear KRAs, KPIs, quality benchmarks and delivery standards across the SEO practice.

7. Business Growth & Revenue Ownership

• Own SEO practice revenue, account growth and profitability metrics.
• Identify opportunities for new-business pitches, SEO audits, consulting engagements and cross-sell/upsell initiatives.
• Partner with the business development team on solution design, pitches, proposals and commercial strategy.
• Develop compelling SEO and organic-growth business cases backed by data, opportunity sizing and projected ROI.
• Ensure SEO strategies ultimately contribute to measurable business outcomes, including qualified leads, pipeline, conversions and revenue.

Experience & Qualifications

• 10–15 years of experience across SEO, Organic Growth, Search and/or Content Marketing, preferably with significant agency experience.
• Proven experience managing enterprise and international accounts, with strong preference for US-market exposure.
• Deep expertise across Technical, On-Page and Off-Page SEO.
• Strong understanding of content strategy, search intent, topical authority, E-E-A-T and organic conversion optimization.
• Working knowledge of AEO, GEO, AI Overviews and the evolving AI-search ecosystem.
• Strong understanding of platforms/tools such as GA4, Google Search Console, Screaming Frog, Ahrefs, Semrush and Looker Studio.
• Experience leading large, multi-level SEO/content teams and developing future leaders.
• Demonstrated ability to translate SEO performance into traffic, leads, conversions and revenue impact.
• Strong experience with client pitches, senior stakeholder management, account growth and retention.
• Excellent communication, presentation, analytical and interpersonal skills.
• Ability to combine technical depth with strategic, commercial and leadership thinking.

Why Join AdLift?

• Lead global SEO, Organic Growth and Content Marketing mandates across high-impact enterprise clients.
• Shape AdLift's approach to AI Search, AEO and GEO as the search landscape evolves.
• Build and scale a high-performing SEO and content practice.
• Work closely with senior leadership and directly influence client growth and business outcomes.
• Opportunity to combine SEO expertise, AI innovation, team leadership and commercial ownership in one role.
• Be part of a fast-paced, collaborative and growth-oriented digital marketing environment.