Assistant Team Lead, Tradeshow Operations

Cvent; Gurugram District; Hybrid; INR 1,800,000 - 3,200,000; Full time

Job summary

Cvent is seeking a Senior Event Portfolio Strategy & Planning professional to own and optimize a 60+ external events portfolio across EMEA and APAC. You will drive regional roadmaps, assess new opportunities, and partner with Field Marketing and Sales to set objectives, budgets, and follow-up motions.

Expect data-driven decision making and scalable processes. The role requires strong program management across multiple markets, vendor coordination, and executive-level stakeholder communication,

Qualifications

• Experience in planning and executing field marketing or event programs.
• Ability to analyze event performance and ROI.
• Strong cross-functional collaboration and leadership.

Responsibilities

• Owns end-to-end event portfolio planning across multiple regions.
• Develops regional event roadmaps aligned to business priorities.
• Evaluates new event opportunities for ICP fit and ROI.
• Defines objectives, budgets, timelines, and ownership for each program.
• Coordinates logistics, sponsorships, branding, and on-site execution.
• Ensures consistent brand standards and attendee experiences across events.
• Builds scalable playbooks and templates to improve execution.
• Produces post-event ROI analysis to guide future investments.

Skills

Event marketing

Portfolio management

Budgeting

Stakeholder management

Analytics

Tools

MS Excel

PowerPoint

CRM tooling

Marketing automation

Job description

Role & responsibilities

Event Portfolio Strategy & Planning

• Own and manage a portfolio of 60+ external events annually across EMEA and APAC, including trade shows, conferences, summits, award programs, executive experiences, partner events, and experiential activations.
• Develop and maintain a regional event roadmap, aligned to business priorities, target audiences, industry segments, pipeline objectives, and regional marketing strategy.
• Research and evaluate new event opportunities using factors such as audience quality, ICP alignment, historical performance, competitive presence, speaking opportunities, sponsorship value, cost, and potential pipeline impact.
• Make data-informed recommendations on whether Cvent should attend, exhibit, sponsor, speak, host, partner, or decline an opportunity.
• Conduct post-event performance reviews and use insights to inform future-year event strategy, investment decisions, and portfolio optimization.
• Identify opportunities to consolidate, scale, reduce, or replace events based on performance and strategic relevance.

End-to-End Event Ownership

• Own events from research and opportunity assessment through planning, execution, measurement, and post-event optimization.
• Develop event plans, timelines, budgets, deliverables, stakeholder responsibilities, and success metrics for each program.
• Partner with Field Marketing and Sales to define event objectives, target accounts, audience strategy, messaging, engagement plans, and follow-up motions.
• Coordinate event logistics including registration, sponsorship deliverables, booth/exhibit requirements, AV/production, branding, shipping, staffing, speaker management, hospitality, lead capture, and on-site execution.
• Support and execute high-touch experiential and executive experiences designed to deepen customer and prospect engagement.
• Ensure consistent Cvent brand standards and attendee experiences across regional events.
• Develop scalable playbooks, templates, and processes to improve execution efficiency across the event portfolio.

Budget, ROI & Performance Management

• Own event-level and portfolio-level budget planning, forecasting, actuals, reforecasting, and variance management.
• Partner with Finance and Marketing Operations to ensure accurate tracking of event investment and spend.
• Establish and monitor event KPIs, including registrations, attendance, MQLs, SQLs, pipeline, Closed Won, influenced revenue, engagement, cost per lead, cost per opportunity, and ROI.
• Build and maintain event performance reporting for Sales, Marketing leadership, and other stakeholders.
• Conduct post-event ROI and performance analysis, identifying what worked, what did not, and where future investment should be adjusted.
• Use historical performance and benchmark data to inform event investment decisions and annual planning.
• Identify opportunities to improve cost efficiency, vendor economics, sponsorship value, and overall event ROI.

Stakeholder & Cross-Functional Management

• Act as the central event program owner, coordinating stakeholders across Field Marketing, Sales, Demand Generation, Partnerships, Brand, Product Marketing, Finance, Procurement, Legal, and Operations.
• Manage stakeholder expectations, timelines, dependencies, and decision-making across multiple concurrent programs.
• Build strong relationships with regional Sales and Marketing leaders to understand business priorities and translate them into event strategies.
• Proactively communicate program status, risks, budget changes, performance, and recommendations to stakeholders and leadership.
• Manage complex projects in a matrixed, global organization, often across multiple time zones and markets.

Vendor & Partner Management

• Research, evaluate, negotiate, onboard, and manage event agencies, production partners, venues, contractors, and other event suppliers across EMEA and APAC.
• Build and maintain a regional vendor ecosystem and preferred supplier database.
• Manage vendor contracts, scopes of work, deliverables, invoices, and performance against agreed SLAs.
• Negotiate pricing and sponsorship packages to maximize value and manage overall event investment.
• Evaluate vendor performance and make recommendations on future partnerships.
• Ensure all vendor engagements follow Cvent's procurement, legal, finance, and compliance processes.

M&A & Event Portfolio Integration

• Support event planning and portfolio integration associated with mergers, acquisitions, and business integrations.
• Assess acquired-company event portfolios and identify opportunities to consolidate, integrate, rebrand, or retain events based on strategic fit, audience overlap, investment, and performance.
• Partner with internal stakeholders to develop transition plans and ensure continuity of critical events and customer experiences.
• Map acquired event calendars against Cvent's existing roadmap to identify duplication, whitespace, cost efficiencies, and strategic opportunities.
• Support integration of event vendors, contracts, sponsorship commitments, budgets, and operational requirements.

Risk Management & Operational Excellence

• Identify potential event risks early, including geopolitical developments, regulatory requirements, venue issues, vendor dependencies, budget risks, travel constraints, and changes in business priorities.
• Develop contingency plans and present clear options and recommendations when program requirements change.
• Manage multiple high-priority events simultaneously while maintaining strong attention to detail and execution quality.
• Continuously identify opportunities to automate, standardize, simplify, and scale event planning and reporting processes.
• Contribute to broader Meetings & Events initiatives that improve operational efficiency and the attendee/customer experience.

Preferred candidate profile

Experience

• 5-7 years of experience in event marketing, trade shows, experiential marketing, event production, or field marketing.
• Hands-on experience managing international events across EMEA and/or APAC, preferably across multiple markets.
• Experience managing a portfolio of 50+ events annually or a similarly complex multi-event program.
• Experience working with conferences, trade shows, sponsorships, summits, awards programs, executive events, and/or experiential activations.
• Experience managing events from strategy and research through execution and post-event measurement.
• Demonstrated experience managing budgets, vendors, timelines, and multiple stakeholders simultaneously.
• Experience supporting or managing VIP / executive experiences and high-touch customer engagements is preferred.
• Experience supporting event portfolio planning in the context of M&A or business integration is a strong plus.

Strategic & Analytical Skills

• Strong understanding of event marketing strategy, portfolio planning, and demand generation.
• Ability to evaluate events through a business and ROI lens, not just an executional lens.
• Strong analytical skills with the ability to interpret event performance data and translate it into actionable recommendations.
• Comfortable working with metrics such as MQLs, SQLs, pipeline, Closed Won, conversion, attendance, cost per lead, influenced revenue, and ROI.
• Strong research and competitive intelligence skills with the ability to synthesize large amounts of information into clear recommendations.
• Strong financial acumen and experience managing event budgets, forecasts, actuals, and variance analysis.

Stakeholder & Execution Skills

• Excellent project management skills with the ability to manage multiple complex events, deadlines, and stakeholders simultaneously.
• Strong communication and presentation skills, with the ability to communicate effectively with both working teams and senior leadership.
• Strong vendor negotiation and relationship-management skills.
• Highly organized, detail-oriented, proactive, and comfortable operating in a fast-paced environment.
• Strong problem-solving skills and the ability to quickly develop contingency plans when circumstances change.
• Comfortable working independently while operating effectively within a global, matrixed organization.
• Willingness to work across time zones and travel internationally as required.

Technology & Tools

• Proficiency with Microsoft Office, particularly Excel and PowerPoint.
• Experience with event management, CRM, marketing automation, project management, and reporting platforms.
• Familiarity with Cvent's event technology platform is preferred.
• Strong comfort with data, dashboards, reporting tools, and digital workflows.
• Experience leveraging AI and automation tools to improve event research, planning, reporting, and operational efficiency is a plus