Assistant Regional Manager - DSF - Ranchi

Aditya Birla Group

Ranchi

On-site

INR 900,000 - 1,500,000

Full time

19 hours ago

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Job summary

Aditya Birla Group is seeking an Assistant Regional Manager for DSF in Ranchi. The role focuses on executing the regional sales strategy, leading the distribution force, and ensuring quality business with strong market compliance.

The position requires managing a large team, driving branch profitability, and coordinating with multiple functions to achieve regional targets.

Qualifications

Senior sales leadership experience in distribution or life insurance.
Ability to plan and drive branch/network growth with strong market insight.

Responsibilities

Devise and execute branch-level plans to achieve targets based on market analysis.
Lead and motivate sales force across the region to ensure quality of business.

Skills

Leadership

Team management

Sales strategy

Market analysis

Recruitment

Communication

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Assistant Regional Manager - DSF - Ranchi

Designation : Manager

Location : India Jharkhand HB Road, Ranchi

Job Description:

Job Purpose

Job Title

Assistant Regional Manager

Function

DSF

Department

Reporting To

(Title)

Zonal Head/Asst. Zonal Head

Superior ’s Superior

(Title)

Head of Sales

Unit

Birla Sun Life Insurance Company Ltd

Location

Zone

Business

Life Insurance

Date

May 2013

1) Job Purpose

The purpose of the job is to ensure execution of the sales distribution strategy for the allotted region through achievement of the allocated sales targets by effectively leading the complete sales force for the region while ensuring quality of business sourced and market conduct is as per defined guidelines

2) Dimensions

What are the areas (in quantitative terms) the job has an impact on?

Dimension

Remarks

Manpower

Direct: 14 to 17 (Branch Manager, Branch Head & Relationship Managers)

Indirect: 175 to 210 FLS and Support Staff

~ Rs. 10 to 40 cr

~ Rs. 2.5cr – 5.5cr

Persistency

85%

Branches

11 to 15 Branches

25% to 35%

7,500 to 15,000

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?

Key Challenges for the role –

Unavailability of skilled manpower in small towns
Short gestation time to develop people because of fast business demand.
Managing Attrition at the frontline due to immense competition
Getting adequate infrastructure in place in small locations
Highly competitive and aggressive industry, especially in the Direct Sales Force channel
Ensuring a fine balance between the multiple demands placed on the sales force by multiple channels

4) Principal Accountabilities

Accountability

Supporting Actions

Ensure effective execution of thebusiness strategy in the Region

1. Devise and execute branch-level plans based on market analysis to ensure achievement of targets

2. Ensure effective communication and awareness of targets by each team member

3. Conduct periodic reviews and recommend corrective action where required

4. Drive and motivate team members to achieve business targets

5. Ensure branches allocated are manned adequately with quality manpower

Identify incremental business opportunities in the region through market intelligence & penetrate in underdeveloped market to enhance distribution reach

1. Gain market intelligence in allocated geography

2. Devise and execute in place strategies to tap potential market.

3. Ensure recruitment of advisors in the areas having unexploited potential

4. Enhance brand awareness in underdeveloped areas for future business

Ensure profitable and sustainable business by driving sourcing of high quality business sourced, market conduct in line with organizational and legal requirements as well as managing cost effectively

1. Ensure that the business activities are carried out as per the compliance & regulatory guidelines laid by the company

2. Put in place checks and balances to control the quality of business

3. Take corrective actions as and when any malpractice or market misconduct is found

4. Drive awareness and adherence to persistency targets

5. Monitor each branch’s actual expenditure against budget

6. Initiate measures to curb the less important expenses & drive profitability at the branches

7. Drive branch profitability by taking new cost optimization initiatives

Ensure high levels of motivation and productivity in the team by effective implementation of sales promotion & R & R programs and implementation of sales tools and processes

1. Implementing Sales progression across the levels wherein people are more assured of career enhancement on delivery of the expectations

2. Drive periodic zonal and organizational R&R initiatives and motivate team towards peak achievements

3. Effectively communicate the promotional program to the entire sales team.

4. Ensure branches plan the incremental revenues through these programs.

5. Ensure the delivery of results during the program period

6. Give feedback on the results of the promotional program.

7. Identify opportunities, drive and monitor productivity enhancement initiatives

8. Communicate the effective use of sales process to the entire sales team

9. Plan and review the process at the BM/BH/ReM. FLS and the Advisor level and obtain the feedback for further enhancement.

10. Facilitate the maintenance of proper database on day to day activities to monitor performance

Ensure streamlined teamwork with support functions such as Operations, Sales Training, Marketing, Compliance and HR to ensure achievement of regional business goals

1. Giving proper support to the Operations team to improve the login to completion ratios for new business sourced as well as servicing to existing clients.

2. Ensure team members are a part of planned Training initiatives so as to ensure they are adequately equipped in terms of knowledge and skill.

3. Work with the HR team for manpower hiring, engagement and retention across region

4. Work with the Zonal Compliance team to ensure awareness of prevailing guidelines, and taking proactive and corrective measures to ensure proper market conduct as stipulated

5. Provide inputs for improvement of processes across all support functions

Team Development

1. Ensure through continuous on the job training, skill enhancement of team members

5) Job Purpose of Direct Reports

Branch Head:

To lead the assigned branch by effective planning & management of resources and ensuring achievement of agreed business targets through effective sales strategies to help the branch lead in terms of market share and brand equity in a cost effective manner.

Branch Manager:

The purpose of this job is to manage a team of Agency Managers, ensure advisor recruitment as per plan, and assist the Branch Head to make the branch a profit centre and to achieve annual business targets.

Relationship Manager:

To ensure achievement of agreed business targets of super value branches by growing and developing a quality field force and guiding it to a leadership position in terms of market share and brand equity in the area of operation

6) Relationships (If Applicable)

Internal

Frequency

Nature

Operations Department

Training

Marketing

Finance & A/c’s

Investments

Legal and compliance

Monthly

Need Basis