Assistant Professor - Digital Marketing

ImaginXP; Vadodara; On-site; INR 600,000 - 1,200,000; Full time

Job summary

ImaginXP is seeking an Assistant Professor of Digital Marketing to design and deliver undergraduate and postgraduate courses aligned with current industry trends. The role involves preparing lesson plans, lectures, tutorials, and workshops, while guiding students through projects and internships.

You will mentor students on career paths, supervise academic research, and contribute to curriculum enhancements in collaboration with other faculty and industry partners.

Qualifications

• Strong market research and research skills to support evidence-based teaching and academic projects.
• Solid understanding of consumer behavior and marketing concepts in a digital context.
• Expertise in marketing management to design, deliver, and evaluate modules and courses.
• Advanced degree (Masters or PhD) in Marketing, Digital Marketing, Business Admin, or related field.
• Prior teaching experience at university level or significant industry experience in digital marketing, analytics, or related domains.

Responsibilities

• Design and deliver undergraduate and postgraduate courses in digital marketing.
• Prepare lesson plans, lectures, tutorials, and workshops with up-to-date industry relevance.
• Mentor students on career paths, supervise research and internships, and contribute to curriculum enhancement.
• Collaborate with faculty and industry partners to organize guest lectures and industry interactions.
• Support institutional initiatives in digital marketing and future-skills education.

Skills

Market Research

Consumer Behavior

Marketing Management

Curriculum Design

Digital Marketing

Education

Master's or PhD in Marketing or related field

Job description

Company Description

ImaginXP is a leading Higher-Ed organization in India focused on future-skills degree, certification, and executive programs across Design, Technology, and Business. Partnered with 30+ universities nationwide and reputed institutes such as IIT, BIMTECH, IMT, and IRM, ImaginXP offers both online and offline courses. Established in 2013 as an Ed-tech organization, its leadership team shares a vision to reduce unemployability in India through industry-led, practical curricula. Learners benefit from strong placement assistance and access to the “My Coach” e-learning app, which hosts thousands of students, faculty, and mentors. ImaginXP aims to be a one-stop solution for future-skills education that contributes to national development and supports the PAN India growth story.

Role Description

The Assistant Professor – Digital Marketing role is a full-time, on-site position based in Jaipur. The individual in this role will design and deliver undergraduate and postgraduate courses in digital marketing, ensuring alignment with industry trends and practical applications. Day-to-day responsibilities include preparing lesson plans and teaching materials, conducting lectures, tutorials, and workshops, and guiding students through projects and case studies. The role also involves mentoring students on career paths, supervising academic research and internships, and contributing to curriculum enhancement in collaboration with other faculty and industry partners. Additional activities may include participation in academic committees, organizing guest lectures and industry interactions, and supporting institutional initiatives in digital marketing and future-skills education.

Qualifications

• Candidates should possess strong Market Research and Research skills to support evidence-based teaching and academic projects.
• Candidates should possess solid understanding of Consumer Behavior and Marketing to explain concepts and applications in a digital context.
• Candidates should possess expertise in Marketing Management to design, deliver, and evaluate effective course modules.
• Relevant academic background such as a Master’s or PhD in Marketing, Digital Marketing, Business Administration, or a related field.
• Prior teaching experience at the university level or significant industry experience in digital marketing, analytics, or related domains.
• Ability to use digital tools and learning platforms effectively, and create engaging online/offline learning experiences.
• Strong communication, presentation, and mentoring skills, with the ability to work collaboratively in an academic environment.
• Research orientation with a track record or interest in publishing, consulting, or industry collaboration in marketing or digital domains.