B2B Marketing Manager / Assistant Manager (ABM & Demand Generation)

Kraftshala; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Kraftshala, based in Delhi, is building an account-based marketing function from the ground up. The role centers on owning ABM/ABX, building enterprise accounts, and creating sales-enablement content to drive hiring conversations with top brands and SaaS companies.

You will work directly with leadership, shape outbound campaigns, and own outcomes from day one in a fast-paced startup environment. Competitive compensation based on fit and impact.

Qualifications

• 3-5 years in B2B marketing, demand gen, or growth in a startup or high-accountability environment.

Responsibilities

• Build and own ABM-led marketing programs from scratch, targeting enterprise accounts across industries.
• Create sales-enablement content (case studies, blogs, one-pagers) to support outreach.
• Design segment-tailored engagement across email and LinkedIn to hiring decision-makers.
• Move accounts from cold to hiring-ready and hand to outreach with full context.

Skills

B2B marketing

Account-based marketing

Outbound campaigns

B2B writing

Ownership mindset

Job description

Build Kraftshala’s account-based growth engine from scratch - owning ABM/ABX, recruiter pipeline generation, CRM workflows, outbound campaigns, and B2B content for the companies we most want hiring our students.

About Kraftshala School of Business

Kraftshala is India's largest skilling institution in terms of marketing placements, with a 97% placement rate across batches. We have placed 3,000+ candidates, and we are gunning to become the world's largest career launchpad, across domains. We're backed by ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

The Opportunity

We're building our account-based marketing function from the ground up, and we want a sharp, ownership-driven marketer to own it. This is an ABM-led role. Your primary job is to build a tiered list of the enterprise accounts we most want to place into - big brands, large agencies, FMCG companies, and the top 100 SaaS companies - and turn them into hiring conversations. Alongside that, you'll build the sales-enablement content that makes those conversations easier to win. You'll work directly with the leadership, including founders, and have full ownership from day one.

What You’ll Do

Primary - Account-Based Marketing

• Build and manage a tiered target account list across big brands, large agencies, FMCG, and the top SaaS companies - with segment-specific logic.
• Design and run segment-tailored, account-based engagement across email and LinkedIn to the people who make hiring decisions.
• Move accounts from cold to hiring-ready and hand them to the outreach team with full context.

Secondary - Sales Enablement

• Build the sales-enablement content the outreach team uses in live conversations - case studies, testimonials, blogs, one-pagers, and talent briefs.
• Maintain a lean, credible B2B presence where hiring decision-makers are.

What We’re Looking For

• 3-5 years in B2B marketing, demand gen, or growth - ideally in a startup or high-accountability environment (We are not too fussed about the exact number of years. Experience is simply a proxy for capability, which is what we really care for)
• A track record of running account-based or outbound campaigns with measurable pipeline impact.
• The ability to prioritise enterprise accounts and tailor the pitch by segment and buyer.
• Clear, credible B2B writing ability - content built to help close, not just to publish.
• Builder instinct - comfortable working without a team or a playbook.

Why Join Us

• Own a focused function end-to-end from day one - no waiting for permissions or committees.
• Work with real, differentiated outcomes to market - a 97% placement rate is a fact, not a tagline.
• Direct access to senior leadership with a clear line of sight to commercial impact.
• Competitive compensation based on fit.
• High-accountability, low-bureaucracy culture where your work is visible and your impact is measurable.

Our Culture in One Line

We care about whether things actually work - for our students, for our partners, and for the team. If you measure yourself by outcomes and not activity, you'll feel at home here.