Assistant Manager Retail Business Development

Aditya Birla Lifestyle Brands Limited; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited (ABLBL) is a leading branded apparel company with a strong retail footprint across India. The role focuses on creating budgeted spaces, mapping markets, negotiating locations, and forecasting future expansions to drive brand growth.

The candidate will diversify the brand's presence by planning right-size stores, negotiating favorable terms, and building a robust franchise network to expand in strategic markets while adhering to organizational processes.

Responsibilities

• Create the budgeted retail space as per the brand requirements.
• Reach & Penetration: update market mapping data for expansion opportunities and plan timely entry.
• Negotiate favorable terms with landlords and mall developers for right location and cost.
• Forecast future spaces in potential markets by studying relevant markets and monitoring competition.
• Maintain relationships with commercial property owners to shortlist potential markets.
• Build a strong network of franchisees (existing & new) and ensure alignment with expansion goals.
• Learn and implement processes and systems referenced to RBD and the organization, maintaining day-to-day trackers.

Skills

Negotiation

Market mapping

Franchise network

Property relations

Forecasting

Job description

Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.

As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.

The Company’s brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.

These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.

ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

KRA:

1.Create the budgeted retail space as per the brand requirements

Create Line of sight properties in Mall/ HS & convert them to store Launch as per budget & continuously look for newer opportunities for Conversion with in the Financial year.

2.Reach & Penetration

Continuously update the market mapping data for Expansion opportunities & plan timely entry for Cost & Competitive advantage.

Negotiate favorable terms with landlord & Mall developers to get Right Location , Right Size & at the Right Cost .

4.Forecasting future spaces in potential markets

• Study relevant markets to understand business potential.
• Continuously monitor competition and market activities.
• Map spaces as per current and forecasted requirements.
• Maintain relationships with owners of commercial properties to shortlist potential market places.

5.Partnered expansion

• Ensure strong network of franchisees (Existing & New ).

6.Process Adherence

• Learn about the processes & systems with reference to RBD in particular and the organization in general.
• Establish processes and systems required for the profile and regularly monitor them. To maintain effective tracker for day-to-day updations and review with the superiors