Assistant Manager Omnichannel Activation

adidas; Gurgaon; On-site; INR 900,000 - 1,300,000; Full time

Job summary

adidas India is seeking an Assistant Manager Omnichannel Activation to drive ISC elements for retail campaigns, translating global campaigns into in-store materials and coordinating with Brand Marketing and VM teams.

The role requires 3-4 years in sales or marketing with a retail focus, design tools knowledge, and willingness to travel within the region. adidas fosters a culture of Courage, Ownership, Innovation, and Teamwork.

Qualifications

• Functional: > 3-4 years in sales or marketing with retail focus
• Industry: apparel/fashion/shoes or FMCG preferred
• University degree in Fashion/Business with marketing and sales focus

Responsibilities

• Translate ISC elements into store-ready materials per global campaigns
• Collaborate with Brand Marketing to develop creative and get approvals
• Own concept development for campaigns including window and ISC
• Coordinate pilots and evaluate with stakeholders
• Develop in-store communication elements based on store needs
• Monitor budget controls and campaign impact

Skills

Adobe Creative Suite

CorelDRAW

SketchUp

Video editing

Fluency in English

Education

University degree in Fashion/Business with marketing and sales focus

Job description

Assistant Manager Omnichannel Activation

Purpose & Overall Relevance for the Organization:

ISC has to define the window concept & ISC for retail marketing calendar. Role is responsible for designing in-store fixtures and elements required for retail activation by taking inputs from Brand Marketing

Key Responsibilities:

Functional;

• Own and drive the translation, adaptation and production of ISC elements as per given guidelines of global Retail Marketing Campaigns, Promotions and In-Store Communication tools
• Work closely with market Brand Marketing on the development of creative and ensure all necessary global CoE Mono-brand approvals are obtained
• Provide complete concept of a campaign including window and ISC
• Arrange a pilot for the concept and evaluate with key stakeholders i.e. Brand Marketing, Retail marketing and Visual Merchandizing
• Develop in-store communication elements based on store specific needs (eg. store directory, pathfinders etc.)
• Work within set budget controls
• Work closely with retail marketing and brand marketing to develop activation tools for specific campaigns/promotions
• Provide detailed guidelines on the finalized complete docket for VM team and vendors (where applicable)
• Train and brief the agency on the element requirements based on the marketing calendar
• Keep up to date on what new innovations around materials and concepts being used by competition and other brands
• Review the effectiveness of ISC elements through regular feedback from Operations and Visual Merchandizing
• Ensure all ISC elements comply with global standards and provide a leading shopping experience for all customers
• Support the Visual Merchandising Manager to implement the Global Franchise visual merchandising standards and guidelines in all store concepts and formats within the specified region/area
• Ensure all stores within specified region/area comply with Global standards and guidelines and provide a leading shopping experience for all customers.
• Identify and communicate local store needs and best practices to the Visual Merchandising Manager
• Conduct store visits in line with the store visit plan and ensure that all stores in the specified region/area are visited a minimum of [#] per quarter.
• Coach Store Managers and specified store staff within specified region/area on the Global Franchise Visual Merchandising standards and Guidelines.
• Keep up-to-date on what competitors are doing and provide feedback to Visual Merchandising Manager on any current and upcoming fashion trends across the Market. Implement locally applicable tactical solutions to competitor actions as advised by the Visual Merchandising Manager
• Work within set budget controls
• Collation of seasonal/promotional POS collateral numbers and communicates to Marketing Activation Manager
• Ensure all windows are displayed in line with specified marketing calendar/campaigns and comply with window guidelines. Ensure these are presented to a high standard, including window stickers, graphics and mannequins

Controlling;

• To measure progress on own KPIs
• To report to all superiors
• To monitor all reports
• To monitor and report on customers and competitors sell-through and activities, and propose/initiate/take actions
• To provide realistic plans

Authorities:

• None

Key Relationships:

• Hub Omnichannel Activation and VM Team
• Visual Merchandising team
• Brand Activation Team
• Category and Merchandising Teams
• Market Retail team including:
• Retail Back Office (RBO) team (within both Lead and Multifunctional Markets)
• Multi-Store Managers
• Store Managers and their Store teams
• In-Store Visual Merchandisers

Knowledge, Skills and Abilities :

• Design software fluency (Adobe Graphic suite, Coreldraw, Sketchup, Video editing tools)
• Fluency in English and local language of Market HQ
• Good numeracy, literacy, verbal and written communication skills
• Geographical mobility

Requisite Education and Experience / Minimum Qualifications:

Functional: > 3-4 years in sales and/or Marketing, ideally with retail focus

Industry: ideally in apparel/fashion/shoes or FMCG

Leadership: NA

Exposure: Sports, Marketing, Account Marketing

University degree in Fashion/Business with marketing and sales focus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.