Assistant Manager - Marketing

Omron Electronics S.p.A.; Gurgaon; On-site; INR 600,000 - 900,000; Full time

Job summary

Omron Electronics S.p.A. in Gurgaon invites an Assistant Manager for Digital Marketing to lead strategy, execution, and optimization across channels. You will manage calendars, campaigns, content, SEO/SEM, email, social media, and analytics to drive engagement and conversions.

The role requires hands-on experience with digital marketing tools, a Bachelor or Master degree, and 2–4 years of relevant experience. Join a global healthcare-focused team and help grow our online presence.

Qualifications

• Minimum education: Bachelor Degree
• Preferred education: Master Degree
• Minimum experience: 2-4 yrs
• Preferred experience: 4-7 yrs

Responsibilities

• Develop digital marketing calendar and manage implementation across channels
• Design, implement and manage activities across Social Media, SEO, SEM, GA, Email, Display
• Manage owned/paid media: websites, apps, campaigns, analytics
• Prepare and manage digital marketing budget and KPIs
• Develop online content incl. Social SEO, Search & Display campaigns
• Research market trends, audiences, and competitors to drive engagements

Skills

Digital marketing

Content copywriting

SEO

SEM

Analytics

Social media management

Email marketing

WordPress

GA/Google Analytics

Education

Bachelor Degree

Master Degree

Tools

Google Analytics

Google Ads

WordPress

Job description

Select how often (in days) to receive an alert: Create Alert

Job Title: Assistant Manager - Marketing

With a vision “To advance health and empower peopleworldwide to live life to the fullest”, OMRON’s Healthcare Business produces internationally acclaimed and certified medical devices such as Digital Blood Pressure Monitors, Thermometers, Nebulizers, devices related to pain and weight management etc. Understand more about our Healthcare Business HERE .

Short Description

Purpose of position:
As an Assistant Manager for Digital Marketing we are looking for an experienced and result-driven Digital Marketing Professional to join our awesome marketing team! As a Digital Marketing Executive at our company, the individual will be responsible for setting up, implementing, and managing the overall digital marketing strategy of the company.
Digital marketing strategies are extremely important for our company's success, so the role will play a crucial role in achieving our business goals and objectives. We are expecting the candidate to have a hand on experience in digital marketing tools across platforms along with strategy development & Execution of digital marketing strategies with a passion to explore new digital marketing tools and channels.

Responsibilities:

• Develop digital marketing calendar followed by implementation & overall management of digital marketing strategy & activities for the organization.
• Design, Implement & Manage digital marketing activities across a broad range of digital marketing channels (Social Media, SEO, SEM, Social Media, GA, Email, Mobile, Display, Search, programmatic).
• Manage and maintain the company’s owned/paid media including websites, mobile apps, email/CRM software, Ad campaigns and validate impact with online customer research.
• Prepare and manage the digital marketing A&P with focus on managing ROI and KPIs across the channels incl. Impressions, Engagement & Sales numbers.
• Manage and develop online content incl. Social SEO, SEM , Search & Display Ad campaigns.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.

Operating Network:
Internal: Marketing team, Customer Service team, Sales team
External: External Digital Partners i.e. E com Portals like Amazon, Digital Agencies, Market Research companies.

Measurement of criteria:

• Technical
• Content Copywriting/Editing /Creative Writing
• Competitive Analysis
• Video/ Visual Content Strategy Management Inc. Curation/ Conceptualization / implementation.
• Digital paid media advertising incl. GA/OTT/Pragrammatic/PPC
• Digital Marketing Analytics/Strategy
• Email Marketing Strategy.
• Social Management incl. page management/ advertisement & analytics for Facebook/Instagram, LinkedIn, Youtube etc.
• Google Ads/Analytics
• SEO management incl. Keyword Research
• Marketing Budget/ Campaign Management
• Performance Measurement
• DTC/Website Management with hands on experience in GA / WordPress etc.

Education & Experience:

• Minimum education: Higher vocational / professional education (Bachelor Degree)
• Preferred education: University (Master Degree)
• Minimum experience: 2 - 4 yrs
• Preferred experience: 4 – 7 yrs

Location: Gurgaon

Why Join us

OMRON’s mission is to improve lives and contribute to a better society. We endeavor to make our diverse workforce feel equally valued and enjoy equal opportunities to help us achieve so. So come, work with the best of the best teams, collaborate, and innovate together with diverse, capable minds across the globe.